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SHANGHAI JINXI APPAREL LTD.CO.
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SUPPLIER INFO LAST UPDATED: Aug 31, 2020
ADVERTISE SINCE: Jun 30, 2019
S Ihouet is a new fashion brand that explores the journey of “sensing the body” in the manifestation of clothing. Founded in Shanghai, China in 2018, S Ihouet is re-exploring the concept of “perceiving the individuality” that has been carried out by contemporary fashion designers. The inspiration and conceptualization of S Ihouet come from the designer’s living experience in Milano Italy. The vivid contrast between the professional dressing in the day and the casualness in the night, could in together expresses a strong contradiction while rationalizing the various forms of basic needs of human beings. The striking but perfect integration of human needs motivates the designer to re-think the inner and external expression of human beings, and stress the importance of shifting the focus of “fashion” to “clothes” and people who are wearing those clothes. Therefore, we take “sensing your body” as our brand gene, in the hope of providing customers with items that suites basic needs while also expresses the emotions and stories in daily lives. We have three product lines: ready-to-wear (women's wear, no-role label clothing), accessories, and artistic customization. Through which we aim to motivate the customer to re-think the personal experience of “my” interactions with various roles in society and across the life span, to break away from stereotyped physical expressions, and to further explore the inner self. We aim to develop products that are both visually attractive, and inner-self connective for customers to resonate with the physical and emotional expressions of clothing. To push the boundary of the thinking in the product development, we view the human living experience in an out-of-box perspective, through which we deconstruct societal roles and characteristics, and break away from stereotyped principles and rules of daily life. We extract commonalities of human emotions and elements of striking looks in particular moments, reconstruct and rebuild a new experience of “sensing your body”. S Ihouet aims to include a spectrum of valuable elements of diverse cultural forms, to communicate with the time and space that we live in with a more inclusive vision, and to integrate the designing and principles of fashion and daily living experience.