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the opportunity to become a BLAUPUNKT brand licensee for the following categories:
Proof of concept
There is already 1 licensee for these categories, successfully launching about 50 BLAUPUNKT branded SKU´s per year in these regions:
What are the benefits:
Becoming a BLAUPUNKT brand licensee:
And last but not least, you will become a member of our brand partner network of 40+ active BLAUPUNKT brand licensees :
The BLAUPUNKT brand
Blaupunkt is a German brand for consumer electronics, car multimedia, and related consumer lifestyle products.
Founded in Berlin in 1924 as the "Ideal" company, Blaupunkt gained notoriety through the internal test label for headphones - the blue dot.
The quality feature became a trademark, and in 1938 also the company name.
Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories:
Audio I Video I TV I Car Multimedia I Mobile Phones I E-Mobility I Home Appliances I Security Systems I Cleaning Robots I Air Conditioning I E-Mobility and many more.
The BLAUPUNKT brand promise:
Quality products at a fair price that perform as advertised.
How does that work
BLAUPUNKT licensees retain product design and control. Once a product category is assigned to a licensee, that licensee is completely responsible for the design, manufacturing, distribution, and sales.
In other words, they retain control of the process while having access to the power of Blaupunkt brand heritage and partner support.
The Blaupunkt licensing concept is easy to implement and navigate from applying the brand to carrying out the total program that speeds brand introduction tasks that would otherwise create time and cost burdens.