Traditionally, brands received pieces of information from customers are mostly based on their registration. Also, as the same customer is perceived differently throughout different marketing channels, brands held the higher burden of managing each channel. “kloser” makes it possible for brands to break free from the complicated registration process and helps them to easily engage with the customers using social logins. Through “kloser”, brands can perform integrated communication by connecting to multiple channels from their website to the mobile device and even the offline stores. Now, brands can not only continuously update customers’ latest information such as the gender, age, marital status and interests but can also analyze the customers’ SNS activities along with its respective responses and inflows. In addition, the key influencers and cherry pickers can be sorted out, giving brands a clearer picture of who the meaningful customers are. Most importantly, companies can now track the network effect, market the brand through targeting the identified key influencers, use them in bringing more customers and in result, and maximize its marketing ROI.
“kloser,” the gateway to become the closer to customers.