Source “Japanese Wellness” Products at the JETRO Japan Pavilion
Stretching from its northernmost island of Hokkaido to its southernmost prefecture of Okinawa, Japan has four distinct seasons and a variety of climates and terrains that encourage biodiversity in every region. Boasting a storied history and rich cultural heritage and traditions, the country has a land area of 378,000 square kilometres with a total population of 126 million (as of 1 April 2020) across 47 prefectures. In 2019, Japan’s GDP reached US$5.08trn, making it the third-largest economy in the world.

Apart from being a much-loved travel destination in Asia-Pacific, Japan is also a leading hub of design and innovation. “Made in Japan” products and Japanese brands are widely welcomed by consumers around the world. From traditional crafts with a modern twist to gourmet delicacies and cutting-edge textiles, the country is well-known for its design, fashion, entertainment and food products. In 2019, Japan was the fifth-largest exporter with an export value of about US$705bn.

Promoting “Japanese Wellness”
Established by the Japan External Trade Organization (JETRO), the JETRO Japan Pavilion is dedicated to promoting innovative and uniquely designed Japanese products at major international exhibitions. Navigating the new normal, JETRO is focusing on the concept of “Japanese wellness” that covers every aspect of health and beauty from the inside out, while promoting a high quality of life. Under the theme of “Japanese Healthy Lifestyle”, the JETRO Japan Pavilion on hktdc.com Sourcing presents an array of extraordinary healthcare-related products, houseware, interior goods and quality beauty products from Japan.

About Japan External Trade Organization (JETRO)
JETRO is a governmental organisation that enhances mutual trade and investment between Japan and the rest of the world, as well as promotes Japanese exports. In recent years, JETRO has been focusing on encouraging foreign direct investment in Japan, participating in global tradeshows and organising business matching events, along with promoting the quality products and services of Japanese SMEs to the worldwide market. As of April 2020, JETRO has 48 regional offices in Japan and 76 overseas offices in 55 countries and regions.

In view of the rapid growth of e-commerce, JETRO is organising the Pop-Up Virtual Expo for Japanese Healthcare Products (for a limited period only), where buyers can browse quality Japan-made healthcare products anytime and from anywhere. The virtual expo also provides an online communication platform for buyers and suppliers.

Merchandise from Japan, such as stationery, home decorations and tableware, are sought after by overseas consumers who seek quality products. Fascinated by Japan’s simple yet meticulous approaches to manufacturing, museums such as TATE in the UK and the Brooklyn Museum in the US are now selling Japanese products in their shops.