1.0HKTDC Newsbiteshttps://newsbites.hktdc.comRachel Sinhttps://newsbites.hktdc.com/author/rachel-sin/LABUBU火爆全球，中国潮玩何以出海掘金？ - HKTDC Newsbitesrich600338<blockquote class="wp-embedded-content" data-secret="wuzsLSwTAs"><a href="https://newsbites.hktdc.com/wechat/labubu/">LABUBU火爆全球，中国潮玩何以出海掘金？</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://newsbites.hktdc.com/wechat/labubu/embed/#?secret=wuzsLSwTAs" width="600" height="338" title="“LABUBU火爆全球，中国潮玩何以出海掘金？” — HKTDC Newsbites" data-secret="wuzsLSwTAs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://newsbites.hktdc.com/wp-content/uploads/2025/07/Labubu-1.jpg1000600近期，潮玩圈备受关注的IP非LABUBU莫属。作为泡泡玛特旗下的原创潮玩系列，LABUBU频繁亮相海外社交平台，拍卖价格屡创新高，成为全球潮玩市场的现象级爆款。此现象不仅体现了中国文创产业的显著提升，也引发了行业对潮玩品牌海外出海路径的深刻思考：LABUBU如何突破文化壁垒，实现全球热销？其成功经验为中国潮玩乃 近期，潮玩圈备受关注的IP非LABUBU莫属。作为泡泡玛特旗下的原创潮玩系列，LABUBU频繁亮相海外社交平台，拍卖价格屡创新高，成为全球潮玩市场的现象级爆款。此现象不仅体现了中国文创产业的显著提升，也引发了行业对潮玩品牌海外出海路径的深刻思考