{"id":114,"date":"2020-03-12T02:52:31","date_gmt":"2020-03-12T02:52:31","guid":{"rendered":"http:\/\/newsbites.hktdc.com\/?p=114"},"modified":"2023-03-23T11:48:48","modified_gmt":"2023-03-23T03:48:48","slug":"3-easy-tips-to-enhance-online-b2b-marketing","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/3-easy-tips-to-enhance-online-b2b-marketing\/","title":{"rendered":"3 Easy Tips To Enhance Online B2B Marketing When Tradeshows Are Postponed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"114\" class=\"elementor elementor-114\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16a48d4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a48d4c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e12e1e8\" data-id=\"5e12e1e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f29d5bb elementor-widget elementor-widget-text-editor\" data-id=\"6f29d5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><\/span><\/p>\n<p><span style=\"color: #000000;\">The rapid spread of COVID-19 has doused global economies with health and safety concerns \u2013 resulting in the\u00a0rescheduling of core <a href=\"https:\/\/research.hktdc.com\/en\/article\/Mzk5NTQyNjU0\">industry trade fairs<\/a> and regional business events. With international buyers and sellers avoiding traditional face-to-face gatherings, online channels can shine when it comes to promoting new products and reaching new audiences.<\/span><br \/><br \/><span style=\"color: #000000;\">Looking to maximise your online efforts? Here\u2019s three things to keep in mind:<\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<h4><span style=\"color: #000000;\">1. Emphasise empathy<\/span><\/h4>\n<p><span style=\"color: #000000;\">For many consumers (especially in the ASEAN region), coronavirus fears are amongst their top concerns. Empathise with their state of mind and show how your company or product can help meet their needs.<\/span><br \/><br \/><\/p>\n<h4><span style=\"color: #000000;\">2. Diversify your presence across online platforms<\/span><\/h4>\n<p><span style=\"color: #000000;\"><a class=\"rank-math-link\" style=\"color: #000000;\" href=\"https:\/\/www.forbes.com\/sites\/laurenhallanan\/2020\/02\/12\/how-to-adapt-your-china-marketing-efforts-during-the-coronavirus-crisis\/#1d0ea6f66582\">Internet usage has gone up significantly<\/a> as people work from home and cut back on social gatherings \u2013 in particular, platforms like China\u2019s Douyin are recording a surge in new users and followers. Creating content for popular \u00a0online platforms is a great way to spread your brand\u2019s reach.\u00a0 Analyse your audience and try to increase your exposure to them online!<\/span><br \/><br \/><\/p>\n<h4><span style=\"color: #000000;\">3. Supercharge your SEO<\/span><\/h4>\n<p><span style=\"color: #000000;\">Land more hits on your website when you employ proper <a class=\"rank-math-link\" style=\"color: #000000;\" href=\"https:\/\/neilpatel.com\/blog\/seo-for-ecommerce-websites\/\">search engine optimisation techniques<\/a>. Precise keywords will help web surfers identify your brand and differentiate you from competitors. Having your company or website listed on other websites or platforms may also help drive traffic to your company\u2019s website. <\/span><br \/><br \/><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p><span style=\"color: #000000;\">Stay ahead of changing trends by exploring new channels and creating new connections!\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a8085 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a8085\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2a5124\" data-id=\"f2a5124\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d0abf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d0abf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b751219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b751219\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9896134\" data-id=\"9896134\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5031c0f elementor-widget elementor-widget-text-editor\" data-id=\"5031c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check out all the latest products at\u00a0<a href=\"https:\/\/sourcing.hktdc.com\/\" target=\"_blank\" rel=\"noopener\">hktdc.com Sourcing<\/a><\/p>\n<p>More free service offering to SMEs :\u00a0<a href=\"https:\/\/smesupport.hktdc.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/smesupport.hktdc.com\/\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The rapid spread of COVID-19 has doused global economies with health and safety concerns \u2013 resulting in the\u00a0rescheduling of core industry trade fairs and regional &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[196,197],"class_list":["post-114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips","tag-b2b-marketing","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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