{"id":1440,"date":"2020-07-24T03:35:22","date_gmt":"2020-07-24T03:35:22","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=1440"},"modified":"2021-01-20T14:35:06","modified_gmt":"2021-01-20T06:35:06","slug":"start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/","title":{"rendered":"Start-ups Against COVID-19:  Lify Wellness Prepares Itself For A Post-Pandemic World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1440\" class=\"elementor elementor-1440\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4977119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4977119\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2d9f47\" data-id=\"e2d9f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512d92f elementor-widget elementor-widget-image\" data-id=\"512d92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"482\" height=\"600\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-482x600.jpg\" class=\"attachment-medium size-medium wp-image-1443\" alt=\"Connie Lee_Lify Wellness_HKTDC\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-482x600.jpg 482w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-823x1024.jpg 823w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-768x956.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-1234x1536.jpg 1234w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Connie-Lee-1646x2048.jpg 1646w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-96b9582\" data-id=\"96b9582\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df0019 elementor-widget elementor-widget-text-editor\" data-id=\"7df0019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connie Lee, co-founder of smart herbal tea brewer producer <a href=\"https:\/\/lifywellness.com\/\" target=\"_blank\" rel=\"noopener\">Lify Wellness<\/a>, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the business and paved the way for future successes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac46f7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac46f7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a83fb\" data-id=\"27a83fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3d761 elementor-widget elementor-widget-heading\" data-id=\"bc3d761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How has your business been affected by COVID-19?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de8f50e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de8f50e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d29f8f6\" data-id=\"d29f8f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc802c elementor-widget elementor-widget-text-editor\" data-id=\"6bc802c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before the pandemic, we received a few term sheets signed by Fortune Global 500 companies with the intention to invest in us and distribute our smart herbal tea brewer, which uses eco-friendly single-serve herbal discs. However, the pandemic has put the agreements on hold. Potential investors don\u2019t have a clear roadmap of when our brewer can be launched in overseas markets, as our partner factory in Chinese Mainland has only resumed its production to half capacity, thus delaying the production lead time from two to three months to four to six months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fd0f4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fd0f4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b2e86c\" data-id=\"0b2e86c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9520b1 elementor-widget elementor-widget-image\" data-id=\"c9520b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-600x400.jpg\" class=\"attachment-medium size-medium wp-image-1480\" alt=\"Lify Wellness_HKTDC\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-e1609819869861.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-001.compressed-700x465.jpg 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e41a25\" data-id=\"4e41a25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2610b94 elementor-widget elementor-widget-image\" data-id=\"2610b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"469\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-044.compressed-1-1-768x469.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1481\" alt=\"Lify Wellness_HKTDC\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-044.compressed-1-1-768x469.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-044.compressed-1-1-e1606361402756.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-044.compressed-1-1-1024x626.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-044.compressed-1-1-1536x939.jpg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea1d6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea1d6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a7b81\" data-id=\"f7a7b81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24b003 elementor-widget elementor-widget-heading\" data-id=\"e24b003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have you taken any measures to minimise the impact of the pandemic on your business and create new opportunities? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-950e9ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"950e9ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b484893\" data-id=\"b484893\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a2ee97 elementor-widget elementor-widget-text-editor\" data-id=\"9a2ee97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have worked with our traditional Chinese medicine consultant to launch new tea blends to help boost immunity and various body conditions. This has created opportunities for us to tap into the preventive healthcare market. We have enhanced our digital platform and user experience design by employing CRM automation. We also launched a direct-to-customer e-commerce platform for customers to repurchase herbal discs. Our focus has been shifted from looking for potential distributorships in Europe and the US to Southeast Asia and Chinese Mainland via e-commerce platforms. This will help ramp up our sales volume more quickly without having to wait for the regions to recover entirely.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89eb590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89eb590\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae1ab1e\" data-id=\"ae1ab1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d27e632 elementor-widget elementor-widget-image\" data-id=\"d27e632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-600x400.jpg\" class=\"attachment-medium size-medium wp-image-1444\" alt=\"Lify Wellness_HKTDC\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-e1608713903626.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-061.compressed-700x465.jpg 700w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed75779\" data-id=\"ed75779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ced005 elementor-widget elementor-widget-image\" data-id=\"7ced005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-600x400.jpg\" class=\"attachment-medium size-medium wp-image-1445\" alt=\"Lify Wellness_HKTDC\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1-700x465.jpg 700w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/Lify-Wellness-Smart-Herbal-Brewer-Product-Image-019.compressed-1.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31c87d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31c87d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202ad50\" data-id=\"202ad50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c27d33 elementor-widget elementor-widget-heading\" data-id=\"8c27d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you see your business develop post COVID-19?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50d685f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50d685f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d2e25a\" data-id=\"0d2e25a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7483fe3 elementor-widget elementor-widget-text-editor\" data-id=\"7483fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe when the economy recovers, the demand for healthcare products will increase. We have to be prepared for large-scale global penetration. Our focus on the B2B sales channel will be the key revenue stream, as we\u2019ve been in talks with global hotel chains and spa centres for collaboration once the tourism industry bounces back.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba1d303 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba1d303\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a9eec\" data-id=\"70a9eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e783dc elementor-widget elementor-widget-heading\" data-id=\"2e783dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What have you learnt from this pandemic?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5b23a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5b23a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25d5050\" data-id=\"25d5050\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b73e7 elementor-widget elementor-widget-text-editor\" data-id=\"92b73e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to be flexible in every business decision we make, as there will always be ad hoc situations and uncertainties. It is also important to diversify resources into different areas including segmentation of our marketing strategies, and to always have a backup plan. It is always wise to have an optimistic plan and a worst-case scenario plan on hand so that we know what to do when unforeseeable situations arise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9436037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9436037\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6d70dd\" data-id=\"b6d70dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481922d elementor-widget elementor-widget-text-editor\" data-id=\"481922d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Related start-up story:<br \/><a href=\"https:\/\/newsbites.hktdc.com\/start-ups-against-covid-19-origami-labs-strategic-shift-has-kept-it-afloat\/\" target=\"_blank\" rel=\"noopener\">Origami Labs\u2019 Strategic Shift Has Kept It Afloat<\/a><\/strong><\/p><p><strong>Check out the COVID-19 Survival Guide For Start-Ups:<br \/><\/strong><\/p><ul><li><a href=\"https:\/\/newsbites.hktdc.com\/covid-19-survival-guide-for-start-ups-rule-1-must-do-more-to-raise-funds\/\" target=\"_blank\" rel=\"noopener\"><strong>Do more to raise funds<\/strong><\/a><\/li><li><a href=\"https:\/\/newsbites.hktdc.com\/covid-19-survival-guide-for-start-ups-keep-core-business-running\/\" target=\"_blank\" rel=\"noopener\"><strong>Keep core business running<\/strong><\/a><\/li><li><a href=\"https:\/\/newsbites.hktdc.com\/covid-19-survival-guide-for-start-ups-rule-3-get-as-much-help-as-you-can\/\" target=\"_blank\" rel=\"noopener\"><strong>Get as much help as you can<\/strong><\/a><\/li><li><a href=\"https:\/\/newsbites.hktdc.com\/covid-19-survival-guide-for-start-ups-be-ready-for-a-post-pandemic-world\/\" target=\"_blank\" rel=\"noopener\"><strong>Be ready for a post-pandemic world<\/strong><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-850444f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"850444f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87f9e13\" data-id=\"87f9e13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea953dd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea953dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81b6165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81b6165\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5977056\" data-id=\"5977056\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05886db elementor-widget elementor-widget-text-editor\" data-id=\"05886db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/icon-share-yt.svg\" alt=\"HKTDC sourcing\" width=\"34\" height=\"34\" \/> For all the latest information on SME and start-up support, visit\u00a0<a href=\"http:\/\/www.hktdc.com\/sme\" target=\"_blank\" rel=\"noopener\">www.hktdc.com\/sme<\/a><br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-296\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/icon-share-yt.svg\" alt=\"HKTDC sourcing\" width=\"34\" height=\"34\" \/> Get ready for the post-pandemic world, check out the new products and services at\u00a0<a href=\"http:\/\/sourcing.hktdc.com\/\" target=\"_blank\" rel=\"noopener\">sourcing.hktdc.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the business and paved &hellip; <\/p>\n","protected":false},"author":11,"featured_media":4584,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,2],"tags":[21,32,42,44,33,26],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-trend","tag-covid-19","tag-hktdc","tag-hktdc-sourcing","tag-hongkongstartup","tag-sme","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-24T03:35:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-20T06:35:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Acacia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Acacia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World - HKTDC Newsbites","description":"Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/","og_locale":"en_GB","og_type":"article","og_title":"Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World - HKTDC Newsbites","og_description":"Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the","og_url":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2020-07-24T03:35:22+00:00","article_modified_time":"2021-01-20T06:35:06+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg","type":"image\/jpeg"}],"author":"Acacia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Acacia","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/"},"author":{"name":"Acacia","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/ce8c308d8e2e67f3336cf936bae32d19"},"headline":"Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World","datePublished":"2020-07-24T03:35:22+00:00","dateModified":"2021-01-20T06:35:06+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/"},"wordCount":487,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg","keywords":["COVID-19","HKTDC","HKTDC sourcing","hongkongstartup","SME","startup"],"articleSection":["COVID-19","TREND"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/","url":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/","name":"Start-ups Against COVID-19: Lify Wellness Prepares Itself For A Post-Pandemic World - HKTDC Newsbites","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/#primaryimage"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg","datePublished":"2020-07-24T03:35:22+00:00","dateModified":"2021-01-20T06:35:06+00:00","description":"Connie Lee, co-founder of smart herbal tea brewer producer Lify Wellness, shares how COVID-19 has disrupted her firm\u2019s plans, yet strengthened the","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/trend\/start-ups-against-covid-19-lify-wellness-prepares-itself-for-a-post-pandemic-world\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/07\/23.jpg","width":1200,"height":800,"caption":"Lify Wellness Prepares Itself For A Post-Pandemic World"},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/ce8c308d8e2e67f3336cf936bae32d19","name":"Acacia","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","caption":"Acacia"},"url":"https:\/\/newsbites.hktdc.com\/author\/acacia\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":0,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/4584"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}