{"id":16251,"date":"2022-09-15T14:25:06","date_gmt":"2022-09-15T06:25:06","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=16251"},"modified":"2022-12-02T14:49:42","modified_gmt":"2022-12-02T06:49:42","slug":"b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/b2b-content-marketing\/","title":{"rendered":"Tips & Tricks for Better B2B Content Marketing"},"content":{"rendered":"\t\t
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Is your B2B company making the most strategic use of content marketing to attract and retain customers for your services? In this blog originally published by Meltwater<\/a>, we\u2019ll cover the basics of B2B content marketing to help you improve your content marketing strategy for the best results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is B2B Content Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B2B content marketing involves\u00a0creating useful content for businesses and companies within your industry or those that would benefit from using your products or services.<\/p>

B2B content\u00a0is content that\u00a0serves a purpose tied to business<\/strong>\u00a0growth,\u00a0brand awareness, and customer retention. Unlike B2C content marketing which speaks to the individual consumer, B2B marketers speak to the\u00a0business consumer as their target audience<\/strong>.<\/p>

In fact, the very piece you\u2019re reading right now is an example of B2B content!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is the Difference Between B2B and B2C Content Marketing? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B2B content marketing differs from B2C content marketing in that it has a\u00a0narrower scope<\/strong>\u00a0and is specifically designed to be\u00a0useful or educational to the reader<\/strong>. On the other hand, the\u00a0scope of B2C content marketing is much broader<\/strong>\u00a0\u2014 often created for entertainment and top-of-funnel goals like\u00a0brand awareness.<\/p>

Now that doesn\u2019t mean that B2B content is by definition boring, lengthy, or doesn\u2019t serve as brand awareness. On the contrary,\u00a0brand awareness is a key part of B2B content<\/strong> so in fact, it needs to be just as attention-grabbing as B2C content. The trick is understanding that you’re targeting working people and teams in a professional capacity rather than individual consumers who are shopping for themselves or others in their personal life.\u00a0<\/p>

B2B content should be results-driven and provide helpful, actionable information for business purposes, business growth, and customer retention.\u00a0<\/strong><\/p>

B2B content is shared and promoted on regular marketing channels like\u00a0social media\u00a0and email. Things like white papers and reports might also be shared through 3rd-party syndication, ads, or included in a sponsored email spot to an industry-specific audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Different Types of B2B Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Different Types of B2B Content Marketing and Their Metrics<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For most of these options, you could create a written post, infographic, or video, so the content medium itself is really versatile and up to you depending on your bandwidth and resources.<\/p>

Thought leadership<\/h4>

Thought leadership\u00a0is a cornerstone of B2B content marketing, but it\u2019s definitely a term that gets thrown around a lot. So what does thought leadership actually mean?\u00a0<\/p>

Thought leadership means\u00a0any well-produced, well-researched piece of content that presents an expert point of view<\/strong>\u00a0on a particular topic It\u2019s designed to establish the speaker or writer as an authority, so the \u201ctalent\u201d is often a company’s CEO or a high-ranking figure within the company who has credentials and experience to lean on.<\/p>

Consider running a\u00a0regular webinar series<\/strong>\u00a0that invites leaders and influencers in your industry to be guest speakers.<\/p>

Explainers<\/h4>

Explainers that\u00a0pose a pain point or problem<\/strong>\u00a0commonly encountered within your space, and ideally that your product or service helps solve, are a great form of B2B content marketing.<\/p>

Explainer copy helps your bottom line in a myriad of ways. It can also be used as a\u00a0bottom-of-funnel piece<\/strong>\u00a0of content for your sales team, facilitating upsells and creating stronger relationships with clients.<\/p>

Industry compilations\u00a0<\/h4>

Providing useful short lists or extremely\u00a0comprehensive lists of stats\u00a0within your industry is an essential part of any B2B content marketing strategy. For example:<\/p>