{"id":16814,"date":"2022-11-16T10:46:38","date_gmt":"2022-11-16T02:46:38","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=16814"},"modified":"2022-12-02T12:03:26","modified_gmt":"2022-12-02T04:03:26","slug":"grow-igfollow","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/grow-igfollow\/","title":{"rendered":"A True Story Sharing of Growing Instagram Followers from 300 to 18k+"},"content":{"rendered":"\t\t
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Most companies might not consider Instagram as their main advertising platform, but there is no doubt that the organic reach of Instagram has exceeded Facebook and the number of Instagram users below 30 years old are spending more of their time on Instagram.<\/p>

Operating an Instagram account for 3 years,\u00a0@moredigitalhk<\/a> has attained more than 18k followers since its launch in 2019. Although this is not a number worth bragging about, having a significant growth in Instagram followers is never an easy job for a B2B company.<\/p>

In this blog, MORE Digital<\/a> will be sharing the strategies they have used to increase followers and data that shouldn\u2019t be overlooked.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Changes in Instagram Account Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Back in the days when we first started @moredigitalhk<\/a>, we did not put a lot of effort into managing our Instagram account. We thought content is all that matters so we simply reposted everything we have on Facebook onto Instagram and the content was not consistent. At that time, our followers remained around 300.\u00a0<\/p>

Until 2020, we started allocating more time to manage our Instagram account which we made content exclusive to Instagram and utilized Instagram functions such as story, guides, videos, etc.<\/strong>\u00a0Now, we have reached up to 18.8k followers and our Instagram layout becomes more consistent.\u00a0<\/p>

In just two years, Instagram followers have multiplied by more than 50 times. Not only have we experienced changes in our post content, but also our mentality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategy 1: Creating Content Exclusive to the Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We used to put more emphasis on Facebook, in which we \u201cmanage\u201d our Instagram page simply by reposting what we have on Facebook onto Instagram. But of course, users\u2019 habits on these two platforms vary a lot. At best, we can increase a small amount of exposure but not growth in followers.<\/p>

Currently, we mainly post bite-size<\/strong> content on Instagram which makes it easier for the audience to understand and comprehend. We include captivating heading<\/strong> to get the audience to continue reading; using more graphics instead of words<\/strong> to catch people’s sights and foster interaction; including usable knowledge<\/strong> to get people to share or save our post. It will start with a few simple points and jump directly to the conclusion, the audience can then link onto our website for details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do NOT simply repost contents from one platform to another.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Strategy 2: Utilize Instagram Features to Increase Interaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To increase engagement and interaction with the audience, we organize our articles with similar topics by using guides<\/strong> so that the audience gets to read posts published a while ago, which some posts have gained likes and exposure.\u00a0<\/p>

We also use story stickers<\/strong> like \u201cpoll\u201d, \u201ccount down\u201d and \u201clink\u201d to boost our views.\u00a0<\/p>

Depending on the positioning of your account, you can make use of other Instagram functions like Reels and Shop<\/strong> to increase effectiveness for gaining followers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Strategy 3: Paid Promotion and Data Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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From our experience, it is getting more challenging to grow your account naturally without advertising. Your content needs to be extraordinary (not just literal content but also personalized) to get you to outstand other posts. Also, your content has to hit right at your target customers.<\/strong> This isn\u2019t impossible but it\u2019s not easy for most new business accounts to master.<\/p>

After publishing our post, we will put HK$200 in promotion to test its effectiveness (amount can be adjusted depending on your needs) and continue promoting the post if the average price of each follower is lower than HK$2 for the post (If you aim to increase followers).<\/p>

Below are data we will be paying attention to after promotion:<\/p>