{"id":18575,"date":"2023-05-12T14:14:44","date_gmt":"2023-05-12T06:14:44","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=18575"},"modified":"2023-05-24T16:12:39","modified_gmt":"2023-05-24T08:12:39","slug":"xiaohongshu","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/xiaohongshu\/","title":{"rendered":"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18575\" class=\"elementor elementor-18575\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8de0b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8de0b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e54af\" data-id=\"d8e54af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b965ed8 elementor-widget elementor-widget-text-editor\" data-id=\"b965ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/fashion\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">fashion<\/a> and <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/luxury\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">luxury goods<\/a> market.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\"><strong>Enter\u00a0<a class=\"jsx-3906496341 custom-blog-link\" href=\"https:\/\/www.xiaohongshu.com\/\" target=\"_blank\" rel=\"noopener\">Xiaohongshu<\/a>\u00a0(\u201cLittle Red Book\u201d), China\u2019s most trusted social shopping platform.<\/strong><\/p><p class=\"jsx-1116401543 medium blog-paragraph\">Based in\u00a0Shanghai, this innovative app helps\u00a0over 100 million users to discover and review products &#8211; This represents an amazing opportunity for global brands to build their market presence in China.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2946685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2946685\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d4a563\" data-id=\"4d4a563\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401a7e9 elementor-widget elementor-widget-heading\" data-id=\"401a7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Little Red Book (Xiaohongshu)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad3ad1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad3ad1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4211ff4\" data-id=\"4211ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b76c1f9 elementor-widget elementor-widget-text-editor\" data-id=\"b76c1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Created in 2014, Little Red Book (Xiaohongshu) isn\u2019t really just a shopping platform at all.\u00a0Rather, it\u2019s first and foremost a content sharing site, where users can post product photos with reviews and tips for other users to read, comment, and save to their boards &#8211; like Pinterest.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">In fact, some have described the platform as\u00a0being a product search engine, or \u201clike Instagram and Pinterest sprinkled with a dose of Taobao\u201d.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">In contrast with other e-commerce platforms, Little Red Book focuses on a unique blend of<strong> trusted\u00a0user-generated content (UGC),\u00a0word-of-mouth advertising, and online community-building.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a26634d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a26634d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4084734\" data-id=\"4084734\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf2932 elementor-widget elementor-widget-heading\" data-id=\"4cf2932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does Little Red Book (Xiaohongshu) work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-011b42b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"011b42b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b67c163\" data-id=\"b67c163\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd341fa elementor-widget elementor-widget-text-editor\" data-id=\"cd341fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Basically there are 2 sections: the user community and the e-commerce platform.<\/p><h4>The XHS User Community<\/h4><p class=\"jsx-1116401543 medium blog-paragraph\">Little Red Book users can engage with platform content in 3 ways:<\/p><ol class=\"jsx-497308858 blog-list\"><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Liking<\/strong> the content &#8211; similar to Facebook\u2019s \u201clike\u201d feature.<\/li><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Collecting<\/strong> the content &#8211; saving it under a bookmark for future reference.<\/li><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Commenting<\/strong> on the content &#8211; interacting with the post and the user.<\/li><\/ol><p>By posting regular, quality content, users can quickly attract significant followings, and\u00a0can even earn commission by becoming influencers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c30734 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c30734\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3249814\" data-id=\"3249814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e87c39 elementor-widget elementor-widget-image\" data-id=\"4e87c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/11c7f2eb-7b32-4de9-bbb9-49f493397dcb_xiaohongshuuserprofiles.webp\" class=\"attachment-large size-large wp-image-18578\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/11c7f2eb-7b32-4de9-bbb9-49f493397dcb_xiaohongshuuserprofiles.webp 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/11c7f2eb-7b32-4de9-bbb9-49f493397dcb_xiaohongshuuserprofiles-600x412.webp 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/11c7f2eb-7b32-4de9-bbb9-49f493397dcb_xiaohongshuuserprofiles-768x527.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">XHS users can explore diverse contents within the \"Community\".<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c8c69f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c8c69f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c3aac\" data-id=\"34c3aac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c851b09 elementor-widget elementor-widget-text-editor\" data-id=\"c851b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>The XHS E-commerce Platform<\/h4><p class=\"jsx-1116401543 medium blog-paragraph\">In fact, the most popular posts on Little Red Book\u00a0tend to be author-tagged lists of convenient, economical, or easy-to-use products.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">The popularity of these kinds of posts shows the value of authenticity on the platform, with <strong>users rewarding influencers for realism, accessibility, and being relatable.<\/strong><\/p><p class=\"jsx-1116401543 medium blog-paragraph\">For example, a user can discuss the trials of products suitable for sensitive skin.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">Interestingly, Little Red Book avoids many typical e-commerce practices.<strong> It doesn\u2019t allow anonymous reviews or one-click ratings, but instead encourages detailed, immersive product reviews known as \u201cnotes\u201d.\u00a0<\/strong>The site also includes a high focus on security, with qualified brands and retailers having to submit an application before being accepted on the platform.<\/p><p>With a strong focus on trusted communities of like-minded shoppers, it\u2019s not hard to see why Little Red Book has resonated so strongly with users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a68a41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a68a41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc62f34\" data-id=\"dc62f34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fc05b4 elementor-widget elementor-widget-image\" data-id=\"4fc05b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-1024x347.png\" class=\"attachment-large size-large wp-image-18580\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-1024x347.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-600x203.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-768x260.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-1536x521.png 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/xhs-mall-2048x694.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The XHS Mall showcases collections for product discovery. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-272b894 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272b894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0aaa772\" data-id=\"0aaa772\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d4f8b elementor-widget elementor-widget-heading\" data-id=\"60d4f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who are using Little Red Book (Xiaohongshu)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-046a2ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"046a2ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-709b02d\" data-id=\"709b02d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd4359 elementor-widget elementor-widget-text-editor\" data-id=\"0fd4359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Crucially,\u00a090% of these users are middle or upper-class women\u00a0with higher degrees of disposable income. What\u2019s more,\u00a0over 50% of these users are between the ages of 18-35, and are living in Tier 1 and 2 cities in China. <strong>This is an incredibly lucrative market for global fashion and cosmetics brands.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8585e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8585e0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8038d16\" data-id=\"8038d16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38ac440 elementor-widget elementor-widget-heading\" data-id=\"38ac440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which industries is Little Red Book (Xiaohongshu) best suited for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5422026 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5422026\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b43a4eb\" data-id=\"b43a4eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080fcf7 elementor-widget elementor-widget-text-editor\" data-id=\"080fcf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With its strong focus on the beauty and fashion markets, Little Red Book has set itself aside from other Chinese social media and e-commerce platforms such as WeChat and Weibo.<\/p><p>Helpfully, Little Red Book also features an \u201cexplore\u201d section, letting viewers explore other users\u2019 content on topics like<strong><a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/fashion\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\"> fashion<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/food\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">food<\/a>, and <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/travel\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">travel<\/a><\/strong>. It also features a lot of content about <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/lifestyle\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\"><strong>lifestyle<\/strong><\/a> products such as <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Search\/nutritional%20supplements\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">nutritional supplements<\/a>. Posts concerning tourism and overseas destinations are also popular, showing the versatility of the platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3053b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c3053b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa007ae\" data-id=\"fa007ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b6b34c elementor-widget elementor-widget-image\" data-id=\"1b6b34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/cartier-1024x690.png\" class=\"attachment-large size-large wp-image-18579\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/cartier-1024x690.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/cartier-600x404.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/cartier-768x518.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/cartier.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The luxury retail industry can benefit from XHS's featured contents.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0be83e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0be83e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8045e63\" data-id=\"8045e63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0d3c25 elementor-widget elementor-widget-heading\" data-id=\"f0d3c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Miss Out on this innovative platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df515af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df515af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b98651a\" data-id=\"b98651a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b56e383 elementor-widget elementor-widget-text-editor\" data-id=\"b56e383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">Little Red Book has seen amazing growth over the past 5 years.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">If you\u2019re a global luxury or lifestyle brand looking to\u00a0<strong>boost your presence in the Chinese market<\/strong>, it pays to take the time and effort to build your familiarity with this unique platform.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">Once you\u2019re ready, you can jump right in by establishing an official account, making your products available, and engaging with your community of fans and consumers.<\/p><p><strong>The same applies to <a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">hktdc.com Sourcing<\/a><\/strong>, a unique online platform powered by AI for product recommendations and connection between buyers and suppliers. Similar to Xiaohongshu, you can explore the Chinese Mainland market with one click!<\/p><p>Start your sourcing journey today via below banner:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe07954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe07954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2925e6a\" data-id=\"2925e6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60ff55 elementor-widget elementor-widget-image\" data-id=\"a60ff55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites_banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg\" class=\"attachment-large size-large wp-image-16440\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab0e599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab0e599\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2439e1b\" data-id=\"2439e1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d59fc4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d59fc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6223e69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6223e69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0800cdf\" data-id=\"0800cdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd51b74 elementor-widget elementor-widget-heading\" data-id=\"bd51b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upcoming Webinar on Little Red Book (Xiaohongshu)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0621ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0621ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13651ef\" data-id=\"13651ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39a1ae1 elementor-widget elementor-widget-text-editor\" data-id=\"39a1ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <a href=\"https:\/\/academy.hktdc.com\/tc\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">HKTDC Digital Academy<\/a> webinar in May 2023 will invite\u00a0<strong>Mr Carri Yeung<\/strong>, MarTech platform MemePR\u2019s Assistant Director of Strategic Development, to analyse online marketing trends in Chinese Mainland for the second half of 2023 and help SMEs explore Xiaohongshu strategies for more business opportunities.\u00a0<\/p><p><strong>Conducted in Cantonese only<\/strong>, this webinar will cover:<\/p><ul><li>Latest online marketing trends in Chinese Mainland<\/li><li>Playing Around KOLs, Shorts &amp; Text Contents<\/li><li>How B2B SMEs make use of Xiaohongshu<\/li><li>Free AI Tools recommendations<\/li><li>Case Studies<\/li><\/ul><p>Grab your seat fast by clicking below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f64e145 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f64e145\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b557a1\" data-id=\"9b557a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60666e2 elementor-widget elementor-widget-image\" data-id=\"60666e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/attendee.gotowebinar.com\/register\/613293723213590615?source=NewsBites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/for-XHS-1-1024x538.png\" class=\"attachment-large size-large wp-image-18589\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/for-XHS-1-1024x538.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/for-XHS-1-600x315.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/for-XHS-1-768x403.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/for-XHS-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a3c3f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a3c3f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cfdafb\" data-id=\"8cfdafb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21215ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21215ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a344233 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a344233\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7ba50a\" data-id=\"c7ba50a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e48bae5 elementor-widget elementor-widget-text-editor\" data-id=\"e48bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is originally published by Meltwater:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d84c8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d84c8ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11fbf4b\" data-id=\"11fbf4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9c9b5 elementor-widget elementor-widget-image\" data-id=\"4a9c9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.meltwater.com\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/meltwater_logo-pus16masinvfeugqlp3m9y40lo3iuerbjj2imf9aes.jpg\" title=\"meltwater_logo\" alt=\"meltwater_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fe5bea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fe5bea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea620b1\" data-id=\"ea620b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba9dd47 elementor-widget elementor-widget-text-editor\" data-id=\"ba9dd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at\u00a0<a href=\"http:\/\/www.meltwater.com\/\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">meltwater.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18abe42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18abe42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c0a590\" data-id=\"2c0a590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-550d493 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"550d493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2d35a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2d35a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef3cd62\" data-id=\"ef3cd62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9497c6a elementor-widget elementor-widget-text-editor\" data-id=\"9497c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Subscribe to\u00a0<a href=\"https:\/\/form.hktdc.com\/UI_RegistrationSite\/Registration\/RegistrationForm.aspx?FORMID=29019c69-6d41-4b71-9906-62b149bcea6b&amp;BYPASS=YES&amp;LANGID=1&amp;URLEVENTNAME=hktdc.com+Sourcing&amp;URLFORMNAME=Enquiry+Form&amp;URLDATESCODE=00&amp;BARCODETYPE=Default&amp;DCSext.dept=2&amp;WT.mc_id=1849398\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\" data-wpel-link=\"external\">NewsBites<\/a>\u00a0and stay updated on the latest business trends and news.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cbdc98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cbdc98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f7934\" data-id=\"57f7934\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4bc3f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f4bc3f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods &hellip; <\/p>\n","protected":false},"author":28,"featured_media":18576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-18575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T06:14:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T08:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? - HKTDC Newsbites","description":"China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/","og_locale":"en_GB","og_type":"article","og_title":"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? - HKTDC Newsbites","og_description":"China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods","og_url":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2023-05-12T06:14:44+00:00","article_modified_time":"2023-05-24T08:12:39+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg","type":"image\/jpeg"}],"author":"Alison Cheng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Cheng","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/tips\/xiaohongshu\/"},"author":{"name":"Alison Cheng","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/559206e1fe30768858ab05615edc7440"},"headline":"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it?","datePublished":"2023-05-12T06:14:44+00:00","dateModified":"2023-05-24T08:12:39+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/tips\/xiaohongshu\/"},"wordCount":868,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg","articleSection":["Digital Marketing","TIPS"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/tips\/xiaohongshu\/","url":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/","name":"What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it? - HKTDC Newsbites","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/#primaryimage"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg","datePublished":"2023-05-12T06:14:44+00:00","dateModified":"2023-05-24T08:12:39+00:00","description":"China\u2019s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/xiaohongshu\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/XHS.jpg","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/559206e1fe30768858ab05615edc7440","name":"Alison Cheng","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","caption":"Alison Cheng"},"url":"https:\/\/newsbites.hktdc.com\/author\/alison-cheng\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/18575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=18575"}],"version-history":[{"count":16,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/18575\/revisions"}],"predecessor-version":[{"id":18872,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/18575\/revisions\/18872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/18576"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=18575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=18575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=18575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}