{"id":18910,"date":"2023-05-30T14:15:32","date_gmt":"2023-05-30T06:15:32","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=18910"},"modified":"2023-05-30T14:24:16","modified_gmt":"2023-05-30T06:24:16","slug":"quit-fb","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/quit-fb\/","title":{"rendered":"Marketing Dilemma: Is It Time to Give Up Facebook?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18910\" class=\"elementor elementor-18910\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aff41e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aff41e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aae32cd\" data-id=\"aae32cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-332a170 elementor-widget elementor-widget-text-editor\" data-id=\"332a170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leading social platform Meta has recorded a decline in revenue for three consecutive quarters since 2022, along with a slowdown in user growth. Recently, some businesses have been considering whether they should abandon Facebook as the focus of their future online marketing strategy, or even stop updating Facebook altogether.<\/p><p>Originally published by <a href=\"https:\/\/moredigital.com.hk\/2023\/02\/14\/to-give-up-facebook-or-not\/\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">MORE Digital<\/a>, this article will look into the discussion from a marketing expert perspective. If you are a part of the marketing team and your boss, colleagues, or clients have the same doubts, don&#8217;t miss out!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97d32cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97d32cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95b1d7d\" data-id=\"95b1d7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4245c1d elementor-widget elementor-widget-heading\" data-id=\"4245c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Company Habits Perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2096316 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2096316\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-698b43e\" data-id=\"698b43e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fcb638 elementor-widget elementor-widget-text-editor\" data-id=\"7fcb638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to <a href=\"http:\/\/moredigital.com.hk\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">MORE Digital<\/a>&#8216;s observations, clients such as property developers, insurance companies, government departments, etc. started to allocate more budget to Instagram content and advertising in 2021.\u00a0<\/p><p>However, as of now, the <strong>majority of clients still adopt a mirror content approach<\/strong>, which means publishing the same content on both Facebook and Instagram is still the mainstream practice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa6516 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa6516\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e53c7d\" data-id=\"0e53c7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c79f9ea elementor-widget elementor-widget-heading\" data-id=\"c79f9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some Business Considerations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61046d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61046d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcda10c\" data-id=\"bcda10c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b6ab2 elementor-widget elementor-widget-text-editor\" data-id=\"08b6ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Under ideal circumstances with abundant resources, it would be best to create customised content for each platform. However, this often requires additional resources (including manpower and advertising costs). Therefore, in reality, most clients&#8217; Instagram posts are the same as their Facebook posts, but they create separate Instagram Stories or Reels.<\/p><p>It&#8217;s important to note that <strong>even if you adopt customised content, performance is not necessarily better; content quality is still the most crucial factor.<\/strong> Excellent content and interesting topics can often achieve a good response on all platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5c848 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5c848\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c669d96\" data-id=\"c669d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5140191 elementor-widget elementor-widget-image\" data-id=\"5140191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos-1024x576.webp\" class=\"attachment-large size-large wp-image-18322\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos-1024x576.webp 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos-600x338.webp 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos-768x432.webp 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos-1536x864.webp 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/04\/48936a97-7e0a-486a-837b-e49ee1d31996_socialmedialogos.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Adapting Facebook contents to other social platforms is still the mainstream practice.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a01e37d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a01e37d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db0e20\" data-id=\"7db0e20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d353a98 elementor-widget elementor-widget-heading\" data-id=\"d353a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking at Unignorable User Habits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aecb3ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aecb3ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b8715a\" data-id=\"5b8715a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a95bee elementor-widget elementor-widget-text-editor\" data-id=\"9a95bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we need to check a company or shop&#8217;s announcements, opening hours, etc., we tend to look more on Facebook. The reasons behind this are:\u00a0<\/p><ul><li>Information on Facebook is <strong>better organised and clearer<\/strong> than on Instagram<\/li><li><strong>Content can be searched on Facebook pages<\/strong>, while on Instagram, specific posts within a particular account cannot be searched<\/li><\/ul><p>Think about it, when you&#8217;re at work, do you open Facebook or Instagram more often on your computer? Where have you read the recent heated discussions about documentaries, on Facebook or somewhere else?<\/p><p>Moreover, if you want to visit a physical store that doesn&#8217;t have a website, would you search for its address, products, and promotions more on Facebook or Instagram?<\/p><p>Even if you think fewer people are checking Facebook, having an extra channel to publish content doesn&#8217;t seem to have any significant downsides. It simply increases the chance of content exposure (of course, you might need to spend some time managing comments and messages).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69033e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69033e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7a7453\" data-id=\"c7a7453\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7a9b7 elementor-widget elementor-widget-heading\" data-id=\"fd7a9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking at the Big Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0637d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0637d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b19830e\" data-id=\"b19830e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e7a04 elementor-widget elementor-widget-text-editor\" data-id=\"d6e7a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take Hong Kong as an example:<\/p><p>According to data from Meta&#8217;s Ads Manager, excluding foreigners, the total number of Facebook users in Hong Kong is about 3,700,000-4,300,000, while the total number of Instagram users is 2,900,000-3,400,000.<\/p><p>Compared to one or two years ago, the difference in user numbers of the two platforms have become closer. However, the numbers in Ads Manager only account for the number of users that can be targeted by ads, and do not show their activity levels or the time they spend on the platforms. Nevertheless, from this data, we can see that <strong>Facebook still leads in user numbers and remains an unignorable social media platform in the Hong Kong market.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d89ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d89ee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e1766f\" data-id=\"6e1766f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6444b4 elementor-widget elementor-widget-image\" data-id=\"a6444b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-1024x683.jpg\" class=\"attachment-large size-large wp-image-18944\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/05\/iStock-1371763060-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">People tend to look for company information and news on Facebook pages rather than Instagram.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47037d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47037d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c53a718\" data-id=\"c53a718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c18f5ac elementor-widget elementor-widget-heading\" data-id=\"c18f5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Expert's Views<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7b0fac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7b0fac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dadbca3\" data-id=\"dadbca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31977b2 elementor-widget elementor-widget-text-editor\" data-id=\"31977b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The captioned question was actually raised by <a href=\"http:\/\/moredigital.com.hk\" target=\"_blank\" rel=\"noopener\">MORE Digital<\/a>&#8216;s clients, and the discussion basically repeats itself every year. The social media landscape changes incredibly quickly.<\/p><p>Do you still remember the discussions that once appeared:<\/p><ul><li>&#8220;MeWe replacing Facebook&#8221;<\/li><li>&#8220;Everyone abandons WhatsApp for Signal&#8221;<\/li><li>&#8220;The rise of Clubhouse brings the trend of audio social platforms&#8221; etc.<\/li><\/ul><p>Everyone in 2023 should be aware of the subsequent developments of these stories, right? We can perhaps be grateful that, aside from legal and political factors, social media platforms generally do not disappear overnight. <strong>So when observing changes, there&#8217;s no need to rush, because many times you are more likely to &#8220;move too fast&#8221; rather than &#8220;seize the opportunity early&#8221;. <\/strong><\/p><p>That said, <strong>Facebook has gone from being a leading social media platform to simply copying popular features from other platforms<\/strong> (Snapchat&#8217;s Story, TikTok&#8217;s Reels etc.).\u00a0After the rise of the metaverse concept, Meta has invested a lot of resources, but besides the half-body Avatar that everyone mocks, can you remember anything else Meta has done?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db5d6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db5d6e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc27ad6\" data-id=\"fc27ad6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d4bac0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6d4bac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17a5b87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17a5b87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0663408\" data-id=\"0663408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-276a4d7 elementor-widget elementor-widget-author-box\" data-id=\"276a4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/remchiu\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/11\/Rem.png\" alt=\"Picture of Rem Chiu, Co-Founder of MORE Digital\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/remchiu\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRem Chiu, Co-Founder of MORE Digital\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Ms. Rem Chiu is the Co-Founder of MORE Digital, and has over 10 years experience in Digital Marketing. Rem and her team specialize in helping brands to maximize exposure, building awareness, reaching potential customers and increasing revenues via digital marketing solutions.  Their existing clients include Property Developers, Shopping Malls and Global Brands.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9c909f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9c909f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0129b2\" data-id=\"b0129b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a6311 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a6311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da7bdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da7bdc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e515965\" data-id=\"e515965\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee193d elementor-widget elementor-widget-image\" data-id=\"dee193d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bit.ly\/3M38vW1\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01.jpg\" class=\"attachment-large size-large wp-image-15694\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7830d67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7830d67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbbbad\" data-id=\"1cbbbad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b393631 elementor-widget elementor-widget-image\" data-id=\"b393631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites_banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg\" class=\"attachment-large size-large wp-image-16440\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section 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data-id=\"aec9196\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1846b89\" data-id=\"1846b89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d79df00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d79df00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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Recently, some &hellip; <\/p>\n","protected":false},"author":28,"featured_media":18995,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-18910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Dilemma: Is It Time to Give Up Facebook? - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Leading social platform Meta has recorded a decline in revenue for three consecutive quarters since 2022, along with a slowdown in user growth. 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