{"id":19215,"date":"2023-06-16T14:13:11","date_gmt":"2023-06-16T06:13:11","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=19215"},"modified":"2024-07-04T15:45:16","modified_gmt":"2024-07-04T07:45:16","slug":"greenwords","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/greenwords\/","title":{"rendered":"What Brands Can Learn from a Year of \u201cGreen\u201d Keyword Mentions"},"content":{"rendered":"\t\t
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Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey<\/a>. In this article, we used social intelligence tools to learn more about how consumers have been talking about \u201cgreen\u201d products over the past year.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Social Mention Volumes: The Earth Day Surge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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From April 1, 2022 through March 31, 2023, there were\u00a031.3 million social media mentions of \u201cgreen\u201d product-related keywords \u2014 including \u201csustainable\u201d, \u201ccompostable\u201d, \u201ceco-friendly\u201d, and \u201czero-waste\u201d.<\/strong>\u00a0That represents a 356% increase compared to the previous 12 months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Earth Day 2022 was understandably the top day for mentions of \u201cgreen\u201d keywords.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Top Hashtag: #Sustainable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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#Sustainable was the top hashtag in the global eco-friendly conversation.<\/strong>\u00a0It was followed by #savesoil, which refers to the global movement to fight soil degradation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Other top hashtags included #organic, #ecofriendly, and #plantbased.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Learn More:<\/strong><\/p>

New Energy: The Eco-Friendly Solution for Sustainable Sourcing<\/a><\/p>

Be Eco-Smart! Top Green Textile Products This Season<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Green Keyword Takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We observed from social media that consumers look to one another to discover effective \u201cgreen\u201d products online.\u00a0<\/strong>It is therefore important to master the right keywords and tags for social media exposure and subsequent conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This article is originally published by Meltwater:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"meltwater_logo\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at\u00a0meltwater.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence … <\/p>\n","protected":false},"author":28,"featured_media":19216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,377,363],"tags":[],"class_list":["post-19215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-eco","category-sustainability"],"yoast_head":"\nWhat Brands Can Learn from a Year of \u201cGreen\u201d Keyword Mentions - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. 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