{"id":19402,"date":"2023-07-07T11:01:49","date_gmt":"2023-07-07T03:01:49","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=19402"},"modified":"2023-07-24T11:22:44","modified_gmt":"2023-07-24T03:22:44","slug":"social-5steps","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/social-5steps\/","title":{"rendered":"Social Media Campaign &#8211; How To Measure its Success in 5 Steps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19402\" class=\"elementor elementor-19402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b0da51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b0da51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e626627\" data-id=\"e626627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf2ebdb elementor-widget elementor-widget-text-editor\" data-id=\"cf2ebdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign\u2019s performance through campaign measurement\u00a0to see how your efforts are paying off. Without a way to\u00a0measure social media campaign success, you\u2019ll be in the dark when it comes to knowing if you\u2019re on the right track.<\/p><p><strong>Social media campaign measurement gives you a clearer idea of what\u2019s working and what\u2019s not.<\/strong> Your content deserves to be recognized, and tracking its success can help you decide how to capture your audience\u2019s attention.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe475a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe475a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f8f283\" data-id=\"1f8f283\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de1a57 elementor-widget elementor-widget-heading\" data-id=\"4de1a57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Define Your Social Media Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2016a4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2016a4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e6f492\" data-id=\"0e6f492\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0720f03 elementor-widget elementor-widget-text-editor\" data-id=\"0720f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">Setting goals is always the first step in any type of\u00a0marketing.\u00a0<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">There are a few different ways to approach setting social media goals. One way is to <strong>choose objectives that align with your business goals<\/strong>. For example, if you want to increase brand awareness, you might set a goal to get more followers on social media platforms.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">Another way to set social media goals is by considering what you want your audience to do as a result of seeing your content. For instance, if you want them to purchase a product, click on a link, or sign up for a newsletter, make sure those desired actions are reflected in your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9eb76c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9eb76c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b974f8\" data-id=\"6b974f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c74dd62 elementor-widget elementor-widget-heading\" data-id=\"c74dd62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Choose the Right KPIs To Track and Measure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ead0d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ead0d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5667bd\" data-id=\"c5667bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7be4ef4 elementor-widget elementor-widget-text-editor\" data-id=\"7be4ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">Example\u00a0social media metrics include, but are not limited to:<\/p><ul><li class=\"jsx-1116401543 medium blog-paragraph\"><span style=\"font-size: 1.125rem;\">Audience\/follower count before and after the campaign<\/span><\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Likes<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Shares<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Comments<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Click-throughs<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Link clicks<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Conversion rate (e.g., signups, purchases, etc.)<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Impressions<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Post reach<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Potential reach<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Cost per click (CPC)<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Cost per thousand impressions (CPM)<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Applause rate (total positive actions divided by total followers, multiplied by 100 to calculate the percentage)<\/li><li class=\"jsx-1116401543 medium blog-paragraph\">Amplification rate (how many people in your audience share your content with their audience)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b5546d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b5546d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfe7cf5\" data-id=\"dfe7cf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-848aaa5 elementor-widget elementor-widget-image\" data-id=\"848aaa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-19405\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-768x576.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-600x450.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-1024x768.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-1536x1152.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/iStock-1346575545-2048x1537.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">You might have a mixture of insights and metrics, from engagement to conversions to brand awareness. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1028ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1028ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a7f05\" data-id=\"25a7f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b68f63a elementor-widget elementor-widget-text-editor\" data-id=\"b68f63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">With so many different metrics to choose from, how do you know which ones are the most important? Here are a few factors to consider:<\/p><ul class=\"jsx-497308858 blog-list\"><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Align your KPIs with your original goals.\u00a0<\/strong>Whether you want to\u00a0increase brand awareness\u00a0or engagement or drive more traffic to your website, choose KPIs that relate to your goal.<br \/><br \/><\/li><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Consider your target audience. <\/strong>Different demographics will respond differently to various\u00a0types of content, so it\u2019s important to know who you\u2019re trying to reach before you select your KPIs.<br \/><br \/><\/li><li class=\"jsx-1488318679 blog-list-item medium\"><strong>Differentiate for the platforms you\u2019re using.<\/strong>\u00a0Different social media platforms track different metrics. For example, learning how to measure Facebook campaign success will be different than measuring success on Twitter. See what\u2019s available in your analytics dashboards.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0205f1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0205f1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5815005\" data-id=\"5815005\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f96f9 elementor-widget elementor-widget-heading\" data-id=\"b9f96f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Measure Your Social Media Campaign Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ab1fd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ab1fd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e40900b\" data-id=\"e40900b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-781bfb7 elementor-widget elementor-widget-text-editor\" data-id=\"781bfb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you launch your campaign, it\u2019s time to measure and optimize\u00a0social media marketing campaigns. <strong>You don\u2019t have to wait until your campaign is over.<\/strong> Depending on the analytics platform you\u2019re using, you may be able to track movement in real time.\u00a0<\/p><p>For example, Google Analytics is a helpful campaign-focused tool for tracking website traffic and engagement. You can see what content your audience is engaging with, how long they\u2019re staying on a landing page, bounce rate, and other metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-157cb24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"157cb24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e853ea4\" data-id=\"e853ea4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e550db8 elementor-widget elementor-widget-heading\" data-id=\"e550db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 4: Monitor, Analyse, and Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bf020d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bf020d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af2d171\" data-id=\"af2d171\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52434d4 elementor-widget elementor-widget-text-editor\" data-id=\"52434d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">You can monitor performance over time, not just when your campaign starts and ends. You can track your progress over weeks, months, and even years to see how your brand is growing in the market.<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">With this data, you can see how cost-effective your social media marketing campaigns are. <strong>Cost effectiveness can help you justify spending more on future campaigns or allocate more funds to one platform versus another.<\/strong><\/p><p>Lastly, create custom reports from your data to provide to leaders and C-suite executives that demonstrate how you\u2019re making a difference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2e1cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2e1cc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-779ef1e\" data-id=\"779ef1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292bf69 elementor-widget elementor-widget-heading\" data-id=\"292bf69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 5: Refine Your Social Media Campaign and Repeat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27c5be7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c5be7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdb8600\" data-id=\"cdb8600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7f63f0 elementor-widget elementor-widget-text-editor\" data-id=\"c7f63f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"jsx-1116401543 medium blog-paragraph\">Now is the time to go back and make them even better.\u00a0<\/p><p class=\"jsx-1116401543 medium blog-paragraph\">For example, if you\u2019re not getting many clicks or conversions, <strong>you could A\/B test a different call to action.<\/strong> If you\u2019re getting lots of click-throughs to your website but no sales, then you might need to tweak your landing page. Or it could be that your ad content has failed to engage your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc8379 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc8379\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca0493\" data-id=\"9ca0493\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c40b43 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c40b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da44be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da44be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcfe160\" data-id=\"dcfe160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6796ea elementor-widget elementor-widget-text-editor\" data-id=\"c6796ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Talking about social media, Instagram (IG) is probably one of the most popular choices for business use. If you want a deeper insight into the latest IG algorithms and tricks, don&#8217;t miss out on the <a href=\"https:\/\/home.hktdc.com\/en\/factsheet\/MC4yMDc2NTA3_DA_Webinar_0728?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">upcoming Digital Academy webinar on 28 July<\/a>! <strong>Rem Chiu from MORE Digital<\/strong> will share her expertise on IG with the audience, pre-register to reserve your seat:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8471dd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8471dd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bc0778\" data-id=\"5bc0778\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f091274 elementor-widget elementor-widget-image\" data-id=\"f091274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/attendee.gotowebinar.com\/register\/2467350704463311958?source=Newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/Jul-1024x538.png\" class=\"attachment-large size-large wp-image-19395\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/Jul-1024x538.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/Jul-600x315.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/Jul-768x403.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/07\/Jul.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c519150 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c519150\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db85fa1\" data-id=\"db85fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c35c360 elementor-widget elementor-widget-text-editor\" data-id=\"c35c360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, find us for promoting your digital business to the next level by clicking below banner:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb7602 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb7602\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07ee578\" data-id=\"07ee578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d85f623 elementor-widget elementor-widget-image\" data-id=\"d85f623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png\" class=\"attachment-large size-large wp-image-19169\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ef29d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58ef29d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4a01fc\" data-id=\"f4a01fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b690f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0b690f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fa93c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fa93c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a900ba2\" data-id=\"a900ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b37d631 elementor-widget elementor-widget-text-editor\" data-id=\"b37d631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is originally published by Meltwater:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-407641e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"407641e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f224cd\" data-id=\"2f224cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f176c9 elementor-widget elementor-widget-image\" data-id=\"8f176c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.meltwater.com\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/meltwater_logo-pus16masinvfeugqlp3m9y40lo3iuerbjj2imf9aes.jpg\" title=\"meltwater_logo\" alt=\"meltwater_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef54909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef54909\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-886fb26\" data-id=\"886fb26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ffa8d elementor-widget elementor-widget-text-editor\" data-id=\"51ffa8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at\u00a0<a href=\"http:\/\/www.meltwater.com\/\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">meltwater.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17baea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17baea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f00dfb\" data-id=\"6f00dfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826151b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"826151b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign\u2019s performance through campaign measurement&nbsp;to &hellip; <\/p>\n","protected":false},"author":28,"featured_media":19403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-19402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Campaign - How To Measure its Success in 5 Steps - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign\u2019s performance through campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/social-5steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Campaign - How To Measure its Success in 5 Steps - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"Measuring your social media campaigns is the final phase before you start the process over. 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