{"id":20174,"date":"2023-09-12T16:10:33","date_gmt":"2023-09-12T08:10:33","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=20174"},"modified":"2023-09-12T16:20:27","modified_gmt":"2023-09-12T08:20:27","slug":"email","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/email\/","title":{"rendered":"How to Write and Send Follow Up Emails"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20174\" class=\"elementor elementor-20174\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-925512f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"925512f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b793d\" data-id=\"e3b793d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2bc24 elementor-widget elementor-widget-text-editor\" data-id=\"fa2bc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ve captured lead information and made the initial contact with your potential customers through a &#8220;cold email\u201d successfully.\u00a0After this comes the fun part, and there is no time to simply sit back. The subsequent <strong>lead nurturing process is crucial for maximising and follow up sales<\/strong>, and this is where follow up emails are key.\u00a0<\/p><p>Follow up emails can even <strong>outperform initial outreach<\/strong>. <a href=\"https:\/\/www.invespcro.com\/blog\/sale-follow-ups\/\" target=\"_blank\" rel=\"noopener\">60% of customers tend to say \u201cno\u201d four times before saying \u201cyes\u201d<\/a> according to research. Companies can significantly impact the sales process with persistent communication and providing value to leads through follow up emails.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36adc55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36adc55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13c5d12\" data-id=\"13c5d12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f0f328 elementor-widget elementor-widget-heading\" data-id=\"6f0f328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Follow Up Email?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-365132a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"365132a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4a3f21\" data-id=\"a4a3f21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135d38c elementor-widget elementor-widget-text-editor\" data-id=\"135d38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A follow up email is a message that is sent after an initial contact with someone, such as a potential lead.<\/p><p>These can be used to:\u00a0<\/p><ul><li>Engage with leads after the first interaction<\/li><li>Re-engage with unresponsive leads<\/li><li>Provide information to convert leads<\/li><li>Check the status of sales opportunities<\/li><li>Foster relationships with leads<\/li><\/ul><p>Main types of follow up emails to fulfil these various objectives:<\/p><ol><li><strong>Lead nurturing emails<\/strong> &#8211; These are the most common follow up emails. They can include information and personalised offers depending on your objective.<br \/><br \/><\/li><li><strong>After-sale emails<\/strong> &#8211; These emails are sent after a customer has made a purchase. They can involve a thank you message or contain a request for feedback.<br \/><br \/><\/li><li><strong>Marketing emails<\/strong> &#8211; These emails can be sent to existing customers and prospects as part of an ongoing marketing strategy. Promotional offers, product announcements, or personalised recommendations can be provided, and a strong call to action (CTA) is generally included.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-738c27f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"738c27f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a78956\" data-id=\"6a78956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded4c89 elementor-widget elementor-widget-heading\" data-id=\"ded4c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Write an Effective Follow Up Email?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d406393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d406393\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1914f7\" data-id=\"a1914f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4e9d2b elementor-widget elementor-widget-text-editor\" data-id=\"c4e9d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a step-by-step framework and tips on writing and sending compelling ones, for building trust and rapport:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ed6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ed6e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61fdb55\" data-id=\"61fdb55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e269c7 elementor-widget elementor-widget-image\" data-id=\"4e269c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"701\" height=\"401\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/how-to-write-follow-up-emails.jpg\" class=\"attachment-large size-large wp-image-20177\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/how-to-write-follow-up-emails.jpg 701w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/how-to-write-follow-up-emails-600x343.jpg 600w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bb9868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bb9868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dbab1d\" data-id=\"7dbab1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-013214a elementor-widget elementor-widget-text-editor\" data-id=\"013214a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Step 1 &#8211; Define your goal and content\u00a0<\/h3><p>To do this, you can choose <strong>which of the three types<\/strong> of follow up emails you want to send.\u00a0<\/p><p>You can provide value-driven content, such as actionable tips to nurture a lead. On the other hand, after-sale emails are a good opportunity to introduce upsell offers or related items.\u00a0<\/p><h3>Step 2 &#8211; Craft an attention-grabbing subject line\u00a0<\/h3><p>Getting leads to open your email is the next step. That means we need to ensure your email doesn\u2019t end up in the spam or junk folder. To do this, <strong>avoid trigger words<\/strong> such as \u201cfree\u201d or \u201cdiscount\u201d in your subject line.\u00a0<\/p><p>Additionally, copywriting experts advise keeping your subject line short and enticing. <strong>Inserting the lead\u2019s name<\/strong> can also show personalisation and drive attention.\u00a0<\/p><h3>Step 3 &#8211; Make your body text clear and concise\u00a0<\/h3><p>Clarity is crucial for your email content. Make it easy to understand and avoid jargon, long words, and long sentences. The <strong>first two sentences<\/strong> of your email are critical for capturing attention as they tend to be in the email preview. They should thus be memorable and to the point.\u00a0<\/p><p>Keeping your email concise is vital as people lack the time for lengthy reads. As such, try to cut out unnecessary points and aim for <strong>under 200 words<\/strong>.\u00a0<\/p><h3>Step 4 &#8211; Sign off with a call to action\u00a0<\/h3><p>After writing the main content, you should include a strong call to action to drive action. <strong>Keep it simple<\/strong> with something like \u201cGet in touch\u201d and have a link to a contact.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caffb42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caffb42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5021a8\" data-id=\"f5021a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc3a26e elementor-widget elementor-widget-image\" data-id=\"fc3a26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-600x338.jpg\" class=\"attachment-medium size-medium wp-image-20178\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-600x338.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-1024x576.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-768x432.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-1536x864.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/shutterstock_2156657985-2048x1152.jpg 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b37e2ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b37e2ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e74568e\" data-id=\"e74568e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb30892 elementor-widget elementor-widget-heading\" data-id=\"bb30892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Send a Follow Up Email?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c3b048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c3b048\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23c4c23\" data-id=\"23c4c23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a354c66 elementor-widget elementor-widget-text-editor\" data-id=\"a354c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is crucial to send a follow up email at the right time. Here are some key scenarios when you should send these:\u00a0<\/p><p><strong>After initial contact<\/strong> \u2013 Send a prompt follow up email within 24 hours. It shows professionalism and keeps your brand fresh in your customers\u2019 minds.\u00a0<\/p><p><strong>After a sales meeting, trial or demo<\/strong> &#8211; A follow up email in these cases can recap key points discussed, address any questions or check if your lead needs further information.\u00a0\u00a0<\/p><p><strong>After an unresponsive period<\/strong> &#8211; Re-engage with leads that have gone silent by offering valuable content, new incentives, or a gentle reminder about your offerings.\u00a0<\/p><p><strong>After a purchase<\/strong> &#8211; Send a follow up email to show gratitude and provide post-purchase support. It also offers an excellent opportunity to encourage customers to subscribe to your loyalty programme or newsletter.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a7503 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66a7503\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5860f5f\" data-id=\"5860f5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b64ae3 elementor-widget elementor-widget-heading\" data-id=\"4b64ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do's &amp; Don'ts for Follow Up Emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6233977 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6233977\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8302940\" data-id=\"8302940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-badc4e4 elementor-widget elementor-widget-text-editor\" data-id=\"badc4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"600\"><tbody><tr><td width=\"300\"><p><strong>DOs<\/strong><\/p><ul><li><strong>A clear purpose and message<\/strong>: This can prevent confusion and drive the recipients to take the desired action. Persistent communication can also help you capture missed opportunities and ensure you provide value.<br \/><br \/><\/li><li><strong>Personalisation:<\/strong><p>Use your prospects\u2019 names and refer to specific interactions you have had with them. It makes them feel valued and increases the possibility of a positive response.<\/p><\/li><li><p><strong style=\"font-family: inherit; font-size: inherit;\">Have a Follow-Up Schedule:<\/strong><span style=\"font-family: inherit; font-size: inherit;\"> It is key to maintain consistent communication with your leads without overwhelming them. Set reminders to follow up at appropriate periods so that you can keep the customer conversation going. It helps you keep track of customer statuses.<\/span><\/p><\/li><\/ul><\/td><td width=\"300\"><p><strong>DON&#8217;Ts<\/strong><\/p><ul><li><strong><strong>Coming on too strong:<\/strong><\/strong><p>Be engaging without being aggressive. Being pushy and making exaggerated claims can reduce the email\u2019s effectiveness.\u00a0<\/p><\/li><li><strong>Inundate people:<\/strong><p>Follow up emails should only be sent to qualified leads as it may annoy those who aren\u2019t interested. Additionally, don\u2019t exhaust leads and avoid sending follow up emails daily if you haven\u2019t gotten a response.\u00a0<\/p><\/li><\/ul><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d6e6fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d6e6fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-323f4bb\" data-id=\"323f4bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2534b79 elementor-widget elementor-widget-heading\" data-id=\"2534b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep Track of Leads &amp; Drive Sales with Your CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd5792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dd5792\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fa5c9d\" data-id=\"0fa5c9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-952973e elementor-widget elementor-widget-text-editor\" data-id=\"952973e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Follow up emails are a sales game-changer. Using a customer relationship management (CRM) software like <a href=\"https:\/\/www.efficy.com\/request-demo-efficy-crm\/?utm_source=google&amp;utm_medium=backlink&amp;utm_campaign=follow-up-email-blog-demo&amp;utm_id=hktdc\" target=\"_blank\" rel=\"noopener\">Efficy CRM<\/a> makes the follow up process more efficient and can enable you to make informed sales decisions.\u00a0<\/p><p>This <a href=\"https:\/\/www.efficy.com\/guide-to-follow-up-emails\/\" target=\"_blank\" rel=\"noopener\">article<\/a> is originally published by Efficy:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ed598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ed598\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0730a8f\" data-id=\"0730a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96a6fad elementor-widget elementor-widget-image\" data-id=\"96a6fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.efficy.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/Efficy-logo-green-tagline-qcakyzxf6mmuccoai7f9e0a9s4q3kb1xzm76kemic8.png\" title=\"Efficy-logo-green-tagline\" alt=\"Efficy-logo-green-tagline\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e5c609 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e5c609\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc1e6e7\" data-id=\"bc1e6e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d45bbc3 elementor-widget elementor-widget-text-editor\" data-id=\"d45bbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Efficy is a leading European\u00a0Customer Relationship Management\u00a0(CRM) solution that offers businesses of all sizes a complete, flexible, customizable, and scalable software platform. With products for\u00a0marketing automation, sales,\u00a0project management,\u00a0customer service, and\u00a0customer nurturing, Efficy provides a comprehensive solution to support business growth. Currently, the platform is used by over 300,000 users from 60 countries. Headquartered in Brussels and with more than 500 employees working in local offices across Europe and Hong Kong, Efficy&#8217;s mission is to help companies transform customer data into valuable insights while simplifying their employees&#8217; work. Whether on-site or remote, Efficy is committed to contributing to the success of every company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf6eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf6eda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ea1d47\" data-id=\"3ea1d47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a416356 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a416356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b3c139 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b3c139\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ccb044\" data-id=\"4ccb044\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed05097 elementor-widget elementor-widget-text-editor\" data-id=\"ed05097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apart from utilizing a CRM, start your conversation with potential buyers and suppliers via our <a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">e-Marketplace<\/a> today by clicking below banners:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a55b96b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a55b96b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a346af7\" data-id=\"a346af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a09af elementor-widget elementor-widget-image\" data-id=\"61a09af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites_banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg\" class=\"attachment-large size-large wp-image-16440\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0254844 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0254844\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09c0b0f\" data-id=\"09c0b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbec262 elementor-widget elementor-widget-image\" data-id=\"dbec262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png\" class=\"attachment-large size-large wp-image-19169\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cbcab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cbcab6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0837cd\" data-id=\"e0837cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0ca55 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5f0ca55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve captured lead information and made the initial contact with your potential customers through a &#8220;cold email\u201d successfully.\u00a0After this comes the fun part, and there &hellip; <\/p>\n","protected":false},"author":28,"featured_media":20175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-20174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write and Send Follow Up Emails - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"You&#039;ve captured lead information and made the initial contact with your potential customers through a &quot;cold email\u201d successfully.\u00a0After this comes the fun\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write and Send Follow Up Emails - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve captured lead information and made the initial contact with your potential customers through a &quot;cold email\u201d successfully.\u00a0After this comes the fun\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcing.hktdc.com\/newsbites\/email\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T08:10:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-12T08:20:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Write and Send Follow Up Emails - HKTDC Newsbites","description":"You've captured lead information and made the initial contact with your potential customers through a \"cold email\u201d successfully.\u00a0After this comes the fun","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/","og_locale":"en_GB","og_type":"article","og_title":"How to Write and Send Follow Up Emails - HKTDC Newsbites","og_description":"You've captured lead information and made the initial contact with your potential customers through a \"cold email\u201d successfully.\u00a0After this comes the fun","og_url":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2023-09-12T08:10:33+00:00","article_modified_time":"2023-09-12T08:20:27+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png","type":"image\/png"}],"author":"Alison Cheng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Cheng","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/tips\/email\/"},"author":{"name":"Alison Cheng","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/cb817726a84aae33452acc03080d4c43"},"headline":"How to Write and Send Follow Up Emails","datePublished":"2023-09-12T08:10:33+00:00","dateModified":"2023-09-12T08:20:27+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/tips\/email\/"},"wordCount":1038,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png","articleSection":["Digital Marketing","TIPS"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/tips\/email\/","url":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/","name":"How to Write and Send Follow Up Emails - HKTDC Newsbites","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/#primaryimage"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png","datePublished":"2023-09-12T08:10:33+00:00","dateModified":"2023-09-12T08:20:27+00:00","description":"You've captured lead information and made the initial contact with your potential customers through a \"cold email\u201d successfully.\u00a0After this comes the fun","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sourcing.hktdc.com\/newsbites\/email\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/email\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/email.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/cb817726a84aae33452acc03080d4c43","name":"Alison Cheng","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","caption":"Alison Cheng"},"url":"https:\/\/newsbites.hktdc.com\/author\/alison-cheng\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=20174"}],"version-history":[{"count":13,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20174\/revisions"}],"predecessor-version":[{"id":20191,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20174\/revisions\/20191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/20175"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=20174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=20174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=20174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}