{"id":20192,"date":"2023-09-13T15:46:55","date_gmt":"2023-09-13T07:46:55","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=20192"},"modified":"2023-09-13T16:38:39","modified_gmt":"2023-09-13T08:38:39","slug":"asean-trends","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/trend\/asean-trends\/","title":{"rendered":"ASEAN Sourcing Trends 2024 &#8211; Bringing Southeast Asia&#8217;s Best"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20192\" class=\"elementor elementor-20192\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1069c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1069c09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c595027\" data-id=\"c595027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c87f434 elementor-widget elementor-widget-text-editor\" data-id=\"c87f434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>ASEAN (Association of Southeast Asian Nations)<\/strong> region is a market that continues to grow and develop. <a href=\"https:\/\/data.aseanstats.org\/\" target=\"_blank\" rel=\"noopener\">The market is home to over 650 million inhabitants, and its economic growth rate is expected to stay above 5% throughout the next few years.<\/a> This growth creates opportunities for businesses interested in the region to explore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c84ab7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c84ab7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5763fff\" data-id=\"5763fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63da4da elementor-widget elementor-widget-heading\" data-id=\"63da4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. E-commerce Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae14cc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae14cc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29161ce\" data-id=\"29161ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a633c0f elementor-widget elementor-widget-text-editor\" data-id=\"a633c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The COVID-19 pandemic has rapidly accelerated the growth of e-commerce in ASEAN, and this trend is expected to continue. Consumers increasingly use digital channels to shop and make payments, creating opportunities for companies looking to enter the market. Leveraging popular e-commerce platforms such as Lazada and Shopee is an excellent way for buyers to find new suppliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d303cfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d303cfd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa33ec5\" data-id=\"aa33ec5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cceedd elementor-widget elementor-widget-heading\" data-id=\"8cceedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Digital Transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1323f6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1323f6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90f9e9f\" data-id=\"90f9e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9514b45 elementor-widget elementor-widget-text-editor\" data-id=\"9514b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital transformation is taking place across all industries in ASEAN, and companies that embrace this transformation are best positioned to succeed in the market. Digitizing business processes can lead to significant cost savings and improve efficiency. Buyers and suppliers must be equipped to conduct business online and optimize their digital presence. Those who are slow to embrace digital technologies may find it challenging to remain relevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8745d9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8745d9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f4318\" data-id=\"26f4318\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cb254 elementor-widget elementor-widget-heading\" data-id=\"50cb254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Cross-Border Trade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91339ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91339ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6b2a9\" data-id=\"bd6b2a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83873f0 elementor-widget elementor-widget-text-editor\" data-id=\"83873f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cross-border trade within ASEAN is increasing rapidly as barriers such as tariffs and regulations are being eliminated. The <strong>ASEAN Trade in Goods Agreement (ATIGA)<\/strong> has made it easier for goods to move within the region. As companies increasingly look to sell their products across borders, sourcing professionals should be aware of the latest rules and regulations and make sure that their clients are complying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dac7dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dac7dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f68696\" data-id=\"8f68696\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c530fb8 elementor-widget elementor-widget-image\" data-id=\"c530fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/cross-border-1024x601.png\" class=\"attachment-large size-large wp-image-20198\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/cross-border-1024x601.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/cross-border-600x352.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/cross-border-768x451.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/cross-border.png 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Make sure your products comply with the latest cross-border trade regulations.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd1f417 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd1f417\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa9f181\" data-id=\"fa9f181\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec0b361 elementor-widget elementor-widget-heading\" data-id=\"ec0b361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Localization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-969151e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"969151e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc16968\" data-id=\"dc16968\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4e7c94 elementor-widget elementor-widget-text-editor\" data-id=\"f4e7c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While ASEAN is a region with diverse cultures and languages, localization is essential for a successful market entry. Buyers and suppliers should understand local customs, laws, and regulations and adapt their products and services accordingly. A localized approach can help companies build trust with consumers and navigate the complexities of doing business in the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f7e57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8f7e57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66634c5\" data-id=\"66634c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8553961 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8553961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-885762b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"885762b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-460830a\" data-id=\"460830a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c88579 elementor-widget elementor-widget-text-editor\" data-id=\"2c88579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To expand your reach in such a dynamic and growing market, consider our promotional package that extends beyond Asia:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63835da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63835da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c9e32d\" data-id=\"6c9e32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f4fa35 elementor-widget elementor-widget-image\" data-id=\"2f4fa35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png\" class=\"attachment-large size-large wp-image-19169\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ea11c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ea11c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6885de\" data-id=\"b6885de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aded275 elementor-widget elementor-widget-text-editor\" data-id=\"aded275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to source at our e-Marketplace too:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77892f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77892f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca938f\" data-id=\"bca938f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2312d1f elementor-widget elementor-widget-image\" data-id=\"2312d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites_banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg\" class=\"attachment-large size-large wp-image-16440\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/09\/hktdc-880x200-1-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3321225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3321225\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3e76c\" data-id=\"cd3e76c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522a25e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"522a25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million &hellip; <\/p>\n","protected":false},"author":28,"featured_media":20193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,2],"tags":[],"class_list":["post-20192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sourcing-trade","category-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASEAN Sourcing Trends 2024 - Bringing Southeast Asia&#039;s Best - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASEAN Sourcing Trends 2024 - Bringing Southeast Asia&#039;s Best - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-13T07:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T08:38:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alison Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASEAN Sourcing Trends 2024 - Bringing Southeast Asia's Best - HKTDC Newsbites","description":"The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/","og_locale":"en_GB","og_type":"article","og_title":"ASEAN Sourcing Trends 2024 - Bringing Southeast Asia's Best - HKTDC Newsbites","og_description":"The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million","og_url":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2023-09-13T07:46:55+00:00","article_modified_time":"2023-09-13T08:38:39+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png","type":"image\/png"}],"author":"Alison Cheng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Cheng","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/asean-trends\/"},"author":{"name":"Alison Cheng","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/559206e1fe30768858ab05615edc7440"},"headline":"ASEAN Sourcing Trends 2024 &#8211; Bringing Southeast Asia&#8217;s Best","datePublished":"2023-09-13T07:46:55+00:00","dateModified":"2023-09-13T08:38:39+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/asean-trends\/"},"wordCount":349,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png","articleSection":["Sourcing\/Trade","TREND"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/trend\/asean-trends\/","url":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/","name":"ASEAN Sourcing Trends 2024 - Bringing Southeast Asia's Best - HKTDC Newsbites","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/#primaryimage"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png","datePublished":"2023-09-13T07:46:55+00:00","dateModified":"2023-09-13T08:38:39+00:00","description":"The ASEAN (Association of Southeast Asian Nations) region is a market that continues to grow and develop. The market is home to over 650 million","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/ASEAN-trends\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/09\/ASEAN.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/559206e1fe30768858ab05615edc7440","name":"Alison Cheng","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","caption":"Alison Cheng"},"url":"https:\/\/newsbites.hktdc.com\/author\/alison-cheng\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=20192"}],"version-history":[{"count":10,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20192\/revisions"}],"predecessor-version":[{"id":20204,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/20192\/revisions\/20204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/20193"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=20192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=20192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=20192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}