{"id":20254,"date":"2023-09-18T16:48:28","date_gmt":"2023-09-18T08:48:28","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=20254"},"modified":"2023-09-19T09:46:05","modified_gmt":"2023-09-19T01:46:05","slug":"omni-mktg","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/omni-mktg\/","title":{"rendered":"10 Omnichannel Marketing Tactics Ready-to-Deploy"},"content":{"rendered":"\t\t
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Whether you\u2019re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there\u2019s one challenge that nearly every marketing team has in common: win new customers, secure their loyalty, and grow their lifetime value.\u00a0<\/p>

So even certain aspects of your\u00a0omnichannel marketing strategy may differ depending on your brand and your customers, there are a handful of essential omnichannel marketing tactics you\u2019ll want to pre-build in your customer engagement solution to bolster your strategy.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Welcome Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It\u2019s hard to build long-term relationships if you don\u2019t start off on the right foot. This makes a well-crafted automated welcome<\/strong> campaign essential.<\/p>

Use creative content that\u2019s on-brand, and messaging that\u2019s warm and inviting (while still aligned with your brand tone and voice). Consider the widest breadth of channels possible:\u00a0email,\u00a0web, and\u00a0SMS<\/strong>\u00a0are great for welcome campaigns.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Greet your customers with a warm-hearted message to leave a good impression!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2. Abandoned Browse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For your web and app customers, when a customer has been exploring products and services on your website, drive that all-important purchase with an automated message.\u00a0<\/p>

Saving money is often a great motivator. If you really like to secure this purchase, incorporate a voucher or discount in your follow-up message<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Abandoned Cart<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Much like an Abandoned Browse tactic, a personalized\u00a0Abandoned Cart email<\/strong> can really put that desired item front-and-center for a customer, making it that much more irresistible, as you already know which items they are most interested in. Use light nudging, not blunt force, when asking for a customer to complete their purchase \u2014 they\u2019ll appreciate the soft touch and be more responsive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. First-Time to Repeat Buyer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If you\u2019re trying to increase loyalty and\u00a0customer lifetime value,\u00a0incorporate personalization tokens so that the content your first-time buyers receive following their initial purchase is highly relevant and meaningful. A personalized product recommendation<\/strong> is much more likely to drive that crucial second purchase that nudges a customer further along their journey with your brand. Conduct a A\/B test to identify the best timings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Birthday Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Who doesn\u2019t want to feel special on their birthday? Everyone appreciates a gift on their birthday, and it\u2019s a great excuse to reach out to your customer and give them something special\u2026 and something that encourages them to come back and shop.\u00a0<\/p>

Email, SMS, Web,\u00a0Mobile Wallet\u00a0\u2014 even\u00a0Direct Mail – make the gift generous enough<\/strong> \u2014 a 5% discount, $10 voucher, etc. \u2014 and you\u2019re practically guaranteed that customer will spend it with your brand.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Celebrating customers' birthdays is a great opportunity to build brand loyalty. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6. Price Drop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A customer making their next purchase or not could simply come down to price. Let interested customers know that the product or service they\u2019ve been eyeballing is now less expensive.<\/p>

This campaign works splendidly when automated across a wide range of channels such as email, CRM ads, SMS, Web<\/strong>, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7. Back In Stock<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Price isn\u2019t the only potential limiting factor in preventing a customer from completing a purchase. Maybe you don\u2019t have the product your customer wants in stock. So if a once-desired product is now back in stock, it\u2019s essential you let your customers know right away.\u00a0<\/p>

Leverage\u00a0personalized offer<\/strong> here and ensure there’s no delay when an inventory returns and your prospective buyers know about it.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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8. New In Stock<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For customers who are always looking for the latest and greatest, use this technique to communicate and keep customers updated in real time<\/strong> when a hot new item is now available to purchase on your website, app, or in your\u00a0physical stores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Excite your customers with new product discovery!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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9. Flash Sale Event Campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Don\u2019t let your flash sales go off without notice. Use Flash Sale Event Campaigns as a tactic to let your customers know they have a limited-time opportunity for great products and great savings.\u00a0<\/p>

Automate this campaign across all your\u00a0marketing channels\u00a0to make the biggest splash<\/strong> possible, and incorporate personalization when and where possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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10. Winback Defecting Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Even your most dedicated, die-hard customers will go through a phase where they\u2019re either less interested in shopping, or less interested in your brand. And once a customer is gone\u2026 it\u2019s exceedingly hard to get them back.\u00a0<\/p>

Reach out to customers most at risk for defecting.<\/strong> Use personalized content in these campaigns to deliver a customer a relevant offering, while also letting them know just how much you value them as a customer.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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This article is originally published by Emarsys:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"SAP_Emarsys_scrn_R\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Emarsys<\/a>, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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While we are discussing omnichannel marketing above, stay ahead of the competition by gaining latest sourcing insights, industry trends and connections with worldwide buyers and suppliers via our hktdc.com Sourcing<\/a>\u00a0platform. Leave us a message and we will be in touch soon:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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