{"id":20823,"date":"2023-10-25T17:06:44","date_gmt":"2023-10-25T09:06:44","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=20823"},"modified":"2023-11-03T08:54:45","modified_gmt":"2023-11-03T00:54:45","slug":"5-ecomm","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/5-ecomm\/","title":{"rendered":"5 Customer Engagement Strategies for E-Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20823\" class=\"elementor elementor-20823\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-841df0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"841df0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95a3dd5\" data-id=\"95a3dd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1e28b elementor-widget elementor-widget-text-editor\" data-id=\"4b1e28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today\u2019s customer could begin their journey with a brand at any touchpoint. They\u2019ll expect the experience to be uniquely tailored to their individual wants and preferences \u2014 putting pressure on e-commerce marketers to <strong>either adapt their customer engagement marketing techniques to keep up with their customers, or lose out<\/strong> to their competitors who remain ahead of the curve!<\/p><p>These rapid shifts in consumer preferences, along with emerging channels throughout the past several years, have ushered in a new era of customer engagement. Here&#8217;re 5 customer engagement strategies to ensure continued growth and revenue for the future:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-596cac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"596cac9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-524fa2c\" data-id=\"524fa2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b47bc0 elementor-widget elementor-widget-heading\" data-id=\"0b47bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Personalized Recommendations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34ac3f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ac3f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6079f2f\" data-id=\"6079f2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b974c elementor-widget elementor-widget-text-editor\" data-id=\"41b974c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalization is table stakes for any successful customer engagement strategy. This is especially true for e-commerce <strong>brands who have a lot of customer data available<\/strong>, and with the right technology and know-how.<\/p><p>Learn More:<\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/personal-digital\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Why Personalized Experience is Important in Digital Marketing<\/a><\/p><p>There are mainly 2 ways to do it:<\/p><ul><li><p class=\"wp-block-heading\"><strong>Utilizing Data for Customized Product Recommendations<br \/><br \/><\/strong>Customers are looking for\u00a0meaningful engagement. Create more relevant product recommendations for each and every customer, rather than one-size-fits-all recommendations.<\/p><\/li><li><p class=\"wp-block-heading\"><strong>Implementing AI-Driven Personalization\u00a0<br \/><\/strong>Personalization yields the best returns when it can be delivered at scale. This takes your marketing from reactive to proactive, and ensures that your personalized offers are maximally relevant.\u00a0<strong><br \/><\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-242425f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"242425f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cbd953\" data-id=\"7cbd953\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdfa0b8 elementor-widget elementor-widget-image\" data-id=\"bdfa0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"551\" height=\"264\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/10\/persons.png\" class=\"attachment-large size-large wp-image-20829\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mass data and AI can help create most relevant product recommendations that fit everyone!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8b8b1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8b8b1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83b9295\" data-id=\"83b9295\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e6590 elementor-widget elementor-widget-heading\" data-id=\"69e6590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Interactive Content and Visuals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f97599c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f97599c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6349f3\" data-id=\"c6349f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07057bb elementor-widget elementor-widget-text-editor\" data-id=\"07057bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-commerce brands benefit by\u00a0simulating the brick-and-mortar retailer experience as closely as possible &#8211; Offer customers the opportunity to \u201cexplore\u201d your products by leveraging <strong>high-quality images, 360-degree product views, videos<\/strong>, and more. After all, a picture is worth a thousand words! This is the closest approximation to picking up a product off the shelf and examining it while in a physical store.\u00a0<\/p><p>Other great interactive tools include chatbots, live chat, and virtual stylists. Give customers advice on how to use your products.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b2ff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b2ff7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288c08a\" data-id=\"288c08a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8bf0b3 elementor-widget elementor-widget-heading\" data-id=\"f8bf0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Seamless Omnichannel Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83e3915 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83e3915\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c70da5\" data-id=\"4c70da5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed4f7d6 elementor-widget elementor-widget-text-editor\" data-id=\"ed4f7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From the customer perspective, it doesn\u2019t matter if they\u2019re engaging through a brand\u2019s website, mobile device, retail app, SMS, or even mobile wallet\u00a0\u2014 it\u2019s all one complete experience.<\/p><p>To create a <strong>more consistent customer journey<\/strong>, all data and channels are unified\u00a0so that customers will have a seamless, continuous brand experience, regardless of channel.\u00a0<\/p><p>Read More:<\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/omni-mktg\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">10 Omnichannel Marketing Tactics Ready-to-Deploy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efb1d56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efb1d56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c78940\" data-id=\"7c78940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a89c88a elementor-widget elementor-widget-heading\" data-id=\"a89c88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Social Media Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e21301 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e21301\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15280cf\" data-id=\"15280cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c45cab elementor-widget elementor-widget-text-editor\" data-id=\"7c45cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-commerce brands need to fight to keep themselves front-and-center of their customers\u2019 attention. Consider all the major platforms like Facebook, Instagram, and LinkedIn. Not only can you use these platforms to reach customers via\u00a0<strong>targeted ads<\/strong>, but you can also encourage customers to engage in <strong>dialog with your brand, share their experiences, and promote their own user-generated content<\/strong> that enhances your brand\u2019s visibility.\u00a0<\/p><p>Apart from visually appealing graphics, engaging videos, and eye-catching art that showcase your brand\u2019s personality, <strong>respond to customer queries in a timely, helpful way to encourage goodwill<\/strong>. If customers leave feedback about your brand \u2014 positive or negative \u2014 follow up appropriately and encouragingly. If you have an unhappy customer talking about your brand, take the time to address their concern.\u00a0<\/p><p>Some Trends:<\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/social-2023\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Social Media Trends 2023: What You Need to Know<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-028c81c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"028c81c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85f7a26\" data-id=\"85f7a26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07ec161 elementor-widget elementor-widget-image\" data-id=\"07ec161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"316\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/11\/top-5-reasons-why-you-need-a-social-media-manager-616015983b3ba-sej-760x400-1-600x316.png\" class=\"attachment-medium size-medium wp-image-16817\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/11\/top-5-reasons-why-you-need-a-social-media-manager-616015983b3ba-sej-760x400-1-600x316.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/11\/top-5-reasons-why-you-need-a-social-media-manager-616015983b3ba-sej-760x400-1.png 760w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Don't forget to handle feedback while busy creating social contents!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da1731c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da1731c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ee724\" data-id=\"c2ee724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-890f5b6 elementor-widget elementor-widget-heading\" data-id=\"890f5b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Customer Loyalty Programs and Incentives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e48c6af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e48c6af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d99ebea\" data-id=\"d99ebea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d6c4f0 elementor-widget elementor-widget-text-editor\" data-id=\"4d6c4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, keep customers happy by providing value. What do they get in exchange for shopping with your brand specifically? Rewarding them for their continued patronage ensures they feel appreciated and will keep coming back. <strong>A well-designed reward program increases customer satisfaction.\u00a0<\/strong><\/p><p>This can be achieved in 2 ways:<\/p><ul><li><p class=\"wp-block-heading\"><strong>Offering Exclusive Discounts and Incentives<br \/><br \/><\/strong>Consider offering customers personalized discounts or coupons, limited edition products, or access to special events. This will\u00a0attract new customers through positive word-of-mouth.<\/p><\/li><li><p class=\"wp-block-heading\"><strong>Monitoring and Measuring Loyalty Program Effectiveness<br \/><\/strong>One way to do this is by gathering customer feedback through surveys, or analyzing behavioral insights from your customers \u2014 for example, are they redeeming rewards?\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dab1aa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dab1aa9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ccd49b\" data-id=\"9ccd49b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fbf64a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fbf64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd5998 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd5998\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b226274\" data-id=\"b226274\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3bb0a elementor-widget elementor-widget-text-editor\" data-id=\"4e3bb0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is originally published by <a href=\"https:\/\/emarsys.com\/learn\/blog\/5-customer-engagement-strategies-ecommerce\/\" target=\"_blank\" rel=\"noopener\">Emarsys<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ff604d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ff604d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39c461e\" data-id=\"39c461e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d7df5 elementor-widget elementor-widget-image\" data-id=\"38d7df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.emarsys.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/SAP_Emarsys_scrn_R-q7oq0bb2xkwduigvtchy6o8659au8l8sa20kaujleo.png\" title=\"SAP_Emarsys_scrn_R\" alt=\"SAP_Emarsys_scrn_R\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72a4785 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a4785\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec72e2\" data-id=\"4ec72e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb9925 elementor-widget elementor-widget-text-editor\" data-id=\"0fb9925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.emarsys.com\/\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">Emarsys<\/a>, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drive business outcomes. We partner with more than 1,500 companies from global enterprises to fast-moving mid-market brands across industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e67e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e67e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db32d76\" data-id=\"db32d76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-845425b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"845425b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16c5e5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16c5e5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b71e39a\" data-id=\"b71e39a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0197095 elementor-widget elementor-widget-text-editor\" data-id=\"0197095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While we are discussing customer engagement above, stay ahead of the competition by gaining latest sourcing insights, industry trends and connections with worldwide buyers and suppliers via our <a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">hktdc.com Sourcing<\/a>\u00a0platform. Leave us a message and we will be in touch soon:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c1f719 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c1f719\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9990db\" data-id=\"f9990db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d756c elementor-widget elementor-widget-image\" data-id=\"35d756c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png\" class=\"attachment-large size-large wp-image-19169\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/06\/new-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dea2196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dea2196\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-501a09e\" data-id=\"501a09e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffbb3f5 elementor-widget elementor-widget-image\" data-id=\"ffbb3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/en\/promotion\/mobile_phones_tablets_cool_tech_gadgets\/?ref_source=thematic_newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/10\/202310_newsbites.png\" class=\"attachment-large size-large wp-image-20482\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/10\/202310_newsbites.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/10\/202310_newsbites-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2023\/10\/202310_newsbites-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-755aafa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"755aafa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1abf5f\" data-id=\"d1abf5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d11ab27 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d11ab27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today\u2019s customer could begin their journey with a brand at any touchpoint. They\u2019ll expect the experience to be uniquely tailored to their individual wants and &hellip; <\/p>\n","protected":false},"author":28,"featured_media":20824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-20823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Customer Engagement Strategies for E-Commerce - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Today\u2019s customer could begin their journey with a brand at any touchpoint. 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