{"id":21608,"date":"2024-01-02T16:19:21","date_gmt":"2024-01-02T08:19:21","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=21608"},"modified":"2024-01-02T16:41:21","modified_gmt":"2024-01-02T08:41:21","slug":"24-social","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/24-social\/","title":{"rendered":"2024 Facebook, Instagram &#038; Threads: 4 Predictions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21608\" class=\"elementor elementor-21608\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3d7c7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3d7c7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4053a16\" data-id=\"4053a16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c503df elementor-widget elementor-widget-text-editor\" data-id=\"7c503df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we come to 2024, it&#8217;s time to predict the developments of Meta, the parent company of leading social platforms such as Facebook, Instagram, and Threads.\u00a0The following predictions are based on our experience and observations of using these platforms, along with insights from Meta&#8217;s Q3 financial report in 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a555ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a555ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21df7a3\" data-id=\"21df7a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e9f21 elementor-widget elementor-widget-heading\" data-id=\"39e9f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prediction 1: Increased AI Utilisation Across Various Aspects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2103819 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2103819\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c091bb\" data-id=\"0c091bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e9140 elementor-widget elementor-widget-text-editor\" data-id=\"d0e9140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the hottest topics in 2023 is undoubtedly AI, with technologies like ChatGPT and Midjourney making significant impacts across different industries. The use of AI in platform algorithms is not something new. In fact, in the recent Q3 report, Meta CEO Mark Zuckerberg mentioned that in 2023, thanks to AI recommendations, <a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_earnings\/2023\/q3\/transcript\/META-Q3-2023-Earnings-Call-Transcript.pdf\" target=\"_blank\" rel=\"noopener\">people spent 7% more time on Facebook and 6% more time on Instagram<\/a>. Users could generally feel that the posts they received were more tailored to their preferences.<\/p><p>If you regularly use Ads Manager, you may have noticed some changes. Currently, when setting the target audience, Meta automatically selects the \u201cAdvantage+ Audience\u201d for you. This means you can set your targeting as usual, but Meta treats your targeting as recommendations rather than strict limitations. This allows their system to help you automatically find the most suitable audience.<\/p><p>Additionally, when setting up ads, Meta often suggests using Advantage+ Creative, which means the platform changes the text placement, image colours, adds music, and more based on user preferences. They claim that this approach can effectively reduce advertising costs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016d66c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016d66c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2118d92\" data-id=\"2118d92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a19437 elementor-widget elementor-widget-image\" data-id=\"7a19437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/Advantage-Creative-1024x649.png\" class=\"attachment-large size-large wp-image-21614\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/Advantage-Creative-1024x649.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/Advantage-Creative-600x380.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/Advantage-Creative-768x487.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/Advantage-Creative.png 1070w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A Meta Ad Setting Interface.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e056d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e056d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1513363\" data-id=\"1513363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74841da elementor-widget elementor-widget-text-editor\" data-id=\"74841da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Furthermore, in the Q3 discussions, both Mark and Meta&#8217;s CFO Susan mentioned <strong>&#8220;Advantage+ Shopping.&#8221;<\/strong> This is a new ad campaign within Ads Manager that allows optimization using AI for specific Standard Events (currently only available for Purchase). The unique feature of this campaign is that you cannot set any targeting parameters; the system has full control over the delivery decisions.<\/p><p>Based on our experience, manually setting targeting parameters currently performs better in the short term compared to full AI optimization. However, this situation is expected to change as AI progresses, and we will be keenly observing any improvements in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de957c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de957c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99b09ee\" data-id=\"99b09ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159f994 elementor-widget elementor-widget-heading\" data-id=\"159f994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prediction 2: The Future of Threads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0cd231 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0cd231\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314e018\" data-id=\"314e018\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab700da elementor-widget elementor-widget-text-editor\" data-id=\"ab700da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hype around Threads in Hong Kong can be considered to have passed. Initially, there was a surge in usage, but within a week, the level of discussion and interest had significantly decreased.<\/p><p>However, when we currently open Threads, we can still see that there are many users from Taiwan who continue to use it actively. Its engagement is not as low as some may think. The content on Threads is noticeably different from Facebook and Instagram, with more focus on sharing thoughts and random posts, primarily text-based. Lifestyle moments, photo, and video sharing are less prominent.<\/p><p>In our view, <strong>Threads does have its appeal, so we don&#8217;t believe it will fade away gradually<\/strong> like other applications previously introduced by Facebook (e.g., Lasso).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4a861 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c4a861\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62ff726\" data-id=\"62ff726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9773ec6 elementor-widget elementor-widget-image\" data-id=\"9773ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-1024x683.jpg\" class=\"attachment-large size-large wp-image-21618\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_2327516397-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Threads has potential to grow if integrated more comprehensively with Instagram.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49987dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49987dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-037f0c2\" data-id=\"037f0c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c206c8a elementor-widget elementor-widget-text-editor\" data-id=\"c206c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although many users in Hong Kong are sceptical about the future of Threads, if Threads suddenly increases its integration with Instagram, for example, by displaying Threads content within Instagram accounts or increasing the chances of interactions on Threads leading to increased visibility on Instagram, these would serve as incentives for users to use Threads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b881b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b881b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-968c979\" data-id=\"968c979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c80eafb elementor-widget elementor-widget-heading\" data-id=\"c80eafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prediction 3: Instagram's Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95d336b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95d336b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bff68e0\" data-id=\"bff68e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86aca2b elementor-widget elementor-widget-text-editor\" data-id=\"86aca2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After sharing our views on Threads, let&#8217;s move on to Instagram. We have noticed that Instagram&#8217;s updates have become more frequent as we approached 2024. Some minor updates include the ability to share comments and add notes to posts.<\/p><p>Furthermore, Instagram has been observed testing additional features, such as allowing users to upload images for creators to choose from when they make a post (similar to a concept of a collage). Along with the previously launched Collaborator feature, these updates indicate a focus on <strong>enhancing user interaction and collaboration<\/strong> on the platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f47acbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f47acbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d60099\" data-id=\"0d60099\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36af631 elementor-widget elementor-widget-image\" data-id=\"36af631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"531\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/ig_add_to_post.jpg\" class=\"attachment-large size-large wp-image-21619\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Collaborative features are introduced to Instagram.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2a2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2a2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8801a6\" data-id=\"a8801a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baef7ca elementor-widget elementor-widget-text-editor\" data-id=\"baef7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most people can easily recall the updates that Instagram introduced in 2023, such as Broadcast Channels and so on. However, can you name any significant updates from Facebook this year?<\/p><p>Based on the observation mentioned above, we can infer that Facebook has reached a mature stage of development and is in a phase of maintenance and consolidation. <strong>The focus of significant developments is likely to be on other platforms, including Instagram and Threads.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d93ed2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d93ed2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b66166\" data-id=\"1b66166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef5dba elementor-widget elementor-widget-heading\" data-id=\"1ef5dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prediction 4: Will Monetization Become More Diversified?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfa7a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfa7a07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690c06f\" data-id=\"690c06f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a82924 elementor-widget elementor-widget-text-editor\" data-id=\"3a82924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to Meta&#8217;s Q3 2023 financial report, 99% of the revenue from their Family of Apps came from advertising. The report also highlighted the revenue specifically generated by Reality Labs (related to the metaverse).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d6cf86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d6cf86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07225b\" data-id=\"a07225b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59fc887 elementor-widget elementor-widget-image\" data-id=\"59fc887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report-1024x551.png\" class=\"attachment-large size-large wp-image-21620\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report-1024x551.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report-600x323.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report-768x413.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report-1536x827.png 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/meta-q3-report.png 1574w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e7e12e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e7e12e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51d270f\" data-id=\"51d270f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed7a84 elementor-widget elementor-widget-text-editor\" data-id=\"0ed7a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some revenue models that come to mind but were not specifically mentioned in the report include:<\/p><ul><li>Paid verification programs on Facebook and Instagram<\/li><li>Paid ad-free versions of Facebook and Instagram (limited to the European Union region)<\/li><li>Instagram Creator Program and Subscriptions revenue sharing<\/li><li>WhatsApp Business charges<\/li><\/ul><p>The revenue under the &#8220;Family of Apps (Other)&#8221; category in the report encompasses the mentioned items, but it accounts for only 1% or even less of the total revenue.<\/p><p>It appears that <strong>despite Meta&#8217;s efforts to diversify its revenue streams, advertising is still expected to be the primary focus of their earnings in 2024.<\/strong> There were previous rumours about WhatsApp introducing ad charges, but this has not been confirmed yet.<\/p><p>Additionally, Meta&#8217;s revenue performance in Q3 of this year was better compared to the same period last year. Although we cannot determine Facebook&#8217;s level of activity, <strong>the long-standing notion of Meta&#8217;s decline seems unlikely to happen anytime soon.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-714f798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"714f798\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b6dd4c\" data-id=\"2b6dd4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93a51bc elementor-widget elementor-widget-heading\" data-id=\"93a51bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2881b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2881b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a5d06\" data-id=\"78a5d06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c557b elementor-widget elementor-widget-text-editor\" data-id=\"52c557b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We believe that Meta&#8217;s position as a leader in social media platforms remains strong, even with the significant challenge posed by ByteDance (the parent company of TikTok). At least in the Hong Kong region, Meta can be considered dominant.<\/p><p>However, the extent to which other social platforms, entertainment, and post-pandemic openness will impact the activity on the Meta platform remains uncertain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9e34dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9e34dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aaa324\" data-id=\"9aaa324\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6743b33 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6743b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c61db2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c61db2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-043209e\" data-id=\"043209e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e23810d elementor-widget elementor-widget-text-editor\" data-id=\"e23810d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is originally published by <a href=\"https:\/\/moredigital.com.hk\/2023\/11\/21\/facebook-instagram-threads-2024-predictions\/\" target=\"_blank\" rel=\"noopener\">MORE Digital<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73bb5dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73bb5dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a0a75b\" data-id=\"4a0a75b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec3e8c elementor-widget elementor-widget-author-box\" data-id=\"4ec3e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/moredigital.com.hk\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/11\/more_logo_small.webp\" alt=\"Picture of MORE Digital Limited\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/moredigital.com.hk\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMORE Digital Limited\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>MORE Digital is a Hong Kong-based digital marketing agency. Our clients include real estate developers, media companies, utilities, record labels, and more. In addition to the examples mentioned above, we have also helped various clients establish and grow their Instagram accounts to achieve various goals. If you have any challenges or questions regarding promotion, feel free to reach out to us on our website or on Instagram (@moredigitalhk) for direct conversation. You can also contact us via email at info@moredigital.com.hk.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b51875c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51875c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b066d4f\" data-id=\"b066d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc35ca1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc35ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b568c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b568c83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f51b8\" data-id=\"11f51b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7cbad elementor-widget elementor-widget-image\" data-id=\"3c7cbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/en\/promotion\/active_components_raw_materials\/?ref_source=thematic_newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/202401.png\" class=\"attachment-large size-large wp-image-21621\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/202401.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/202401-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/202401-768x175.png 768w\" 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