{"id":22203,"date":"2024-01-25T14:47:44","date_gmt":"2024-01-25T06:47:44","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=22203"},"modified":"2024-01-25T15:41:49","modified_gmt":"2024-01-25T07:41:49","slug":"digital-mktg-24","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/digital-mktg-24\/","title":{"rendered":"Successful Marketing Strategy for 2024: 5 Steps to Take"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22203\" class=\"elementor elementor-22203\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70c751a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c751a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cddd70\" data-id=\"0cddd70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8948b elementor-widget elementor-widget-text-editor\" data-id=\"5f8948b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As 2024 begins, market digitally with our tips on crafting a modern marketing strategy using key customer acquisition and growth channels! <strong>Depending on if your business is more\u00a0transactional or relationship-focused<\/strong>, a marketing strategy can also own all the ways to encourage repeat website visits and purchases.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3419ef6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3419ef6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1848b69\" data-id=\"1848b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7573c32 elementor-widget elementor-widget-heading\" data-id=\"7573c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting Your Marketing Strategy From Scratch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c501f98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c501f98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd85a5c\" data-id=\"dd85a5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8794066 elementor-widget elementor-widget-text-editor\" data-id=\"8794066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Create one which will have profound impact and drive conversions by following below steps:<\/p><h3>1. Look at the Year In Review<\/h3><p>First of all, <strong>assess your past year (2023) performance<\/strong>. Review metrics and make data-driven decisions.\u00a0\u00a0<\/p><p class=\"jsx-1428032438 medium blog-paragraph\">Recommended metrics for marketing teams include:<\/p><ul class=\"jsx-3651200652 blog-list\"><li class=\"jsx-955181210 blog-list-item medium\">MQLs (Marketing Qualified Leads)<\/li><li class=\"jsx-955181210 blog-list-item medium\">Conversion rates at key points in your consumer acquisition funnel\u00a0<\/li><li class=\"jsx-955181210 blog-list-item medium\">Customer acquisition cost<\/li><\/ul><p class=\"jsx-1428032438 medium blog-paragraph\">It\u2019s also recommended to\u00a0<strong>run a SWOT analysis <\/strong>visualizing your brand&#8217;s Strengths, Weaknesses, Opportunities, and Threats.\u00a0<\/p><h3 id=\"2_build_audience_personas\" class=\"jsx-94472395 blog-heading\" data-target=\"2. Build audience personas\">2. Build Audience Personas<\/h3><p>Any marketing strategy should begin with a\u00a0solid understanding of your audience.<\/p><p>Remember to\u00a0<strong>go beyond basic demographic information<\/strong>. Marketing has grown more sophisticated into understanding our customer&#8217;s needs as well. <strong>Do a research on customers&#8217; hobbies, interests, and priorities.<\/strong><\/p><p>For example, if you&#8217;re a company creating baby products, rather than marketing strictly to women and mothers, consider single dads, brothers, sons, and other adjacent communities that may also have a need for your goods! In short, <strong>drive important barrier-breaking conversations forward<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c041e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c041e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f623e0\" data-id=\"8f623e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e4b6ca elementor-widget elementor-widget-image\" data-id=\"8e4b6ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-1024x683.jpg\" class=\"attachment-large size-large wp-image-22206\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/shutterstock_736414921-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Identify potential customers through building effective personas.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80328d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80328d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b6f8aa\" data-id=\"4b6f8aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81f15d4 elementor-widget elementor-widget-text-editor\" data-id=\"81f15d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"3_re-examine_your_customer_journey\" class=\"jsx-94472395 blog-heading\" data-target=\"3. Re-examine your customer journey\">3. Re-examine Your Customer Journey<\/h3><p>Take another look at the customer journey! As the world evolves, our\u00a0<strong>schedules, priorities, and routines are probably different than when you first mapped your customer journey<\/strong>. Users might be online at different times, meaning the right moment to reach out for the highest conversions will look different than before.<\/p><p>Scenarios include encouraging customers to keep coming back if they\u2019re not ready to purchase. And when they are ready to buy, the <strong>purchase flow and CTAs should be straightforward<\/strong>. Make it easy for them to complete their checkout.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-981d4a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"981d4a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6097ad5\" data-id=\"6097ad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbc14d4 elementor-widget elementor-widget-image\" data-id=\"bbc14d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash-1024x683.webp\" class=\"attachment-large size-large wp-image-22207\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash-1024x683.webp 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash-600x400.webp 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash-768x512.webp 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash-1536x1024.webp 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/028b53fb-0486-46a1-8934-bd1599e36159_vlad-bagacian-d1eaoAabeXs-unsplash.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Think in your customers' shoes to smoothen the conversion process.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc6bbcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc6bbcd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-475721f\" data-id=\"475721f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2da6f3e elementor-widget elementor-widget-text-editor\" data-id=\"2da6f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"4_establish_2024_goals_%26_kpis\" class=\"jsx-94472395 blog-heading\" data-target=\"4. Establish 2024 goals &amp; KPIs\">4. Establish 2024 Goals &amp; KPIs<\/h3><p>Goals and KPIs are the bread-and-butter of marketing, and help your marketing strategy take shape. <strong>Tie success metrics to each goal, assign responsible individuals, and track your pace.<\/strong><\/p><p>Taking what you learned from last year, it\u2019s now time to identify any new objectives and KPIs with <strong>achievable benchmarks<\/strong>.<\/p><h3 id=\"5_identify_marketing_channels__\" class=\"jsx-94472395 blog-heading\" data-target=\"5. Identify marketing channels  \">5. Identify Marketing Channels<\/h3><p>Lastly, assess the channels you are currently using to see <strong>where you should focus<\/strong> your efforts. Perhaps you&#8217;re ready to launch a TikTok account, or start a YouTube channel, or perhaps you now have a bigger budget for more\u00a0digital advertising&#8230; The key is making sure you&#8217;ve <strong>covered all major areas of Paid, Earned, Shared, and Owned.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1539f66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1539f66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b933c39\" data-id=\"b933c39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd3fe7 elementor-widget elementor-widget-image\" data-id=\"3cd3fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-1024x680.webp\" class=\"attachment-large size-large wp-image-22208\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-1024x680.webp 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-600x398.webp 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-768x510.webp 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-1536x1020.webp 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920-700x465.webp 700w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/01\/32000463-416c-43e2-aee5-0a17aacd4b98_ux-gfb3bd3c0c_1920.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Choosing the right channel(s) to make your marketing cost-effective!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94fb750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94fb750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7145c3e\" data-id=\"7145c3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e9c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e9e9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-398fd13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"398fd13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca0d29\" data-id=\"1ca0d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb3c43 elementor-widget elementor-widget-text-editor\" data-id=\"5bb3c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"6_do_some_competitor_benchmarking\" class=\"jsx-94472395 blog-heading\" data-target=\"6. Do some competitor benchmarking\">This article is originally published by <a href=\"https:\/\/www.meltwater.com\/en\/blog\/marketing-strategy\" target=\"_blank\" rel=\"noopener\">Meltwater<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e7194f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e7194f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcd0ee9\" data-id=\"dcd0ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bacd32 elementor-widget elementor-widget-image\" data-id=\"1bacd32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.meltwater.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/meltwater_logo-pus16masvti8sxg025mh7cliu3o66rbssdci293gm0.jpg\" title=\"meltwater_logo\" alt=\"meltwater_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52cc9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52cc9b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93d0af3\" data-id=\"93d0af3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3d2c7 elementor-widget elementor-widget-text-editor\" data-id=\"2f3d2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at\u00a0<a href=\"http:\/\/www.meltwater.com\/\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">meltwater.com<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf6ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbf6ede\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d227d43\" data-id=\"d227d43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7801371 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0854ff0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0854ff0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dbe47f\" data-id=\"9dbe47f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdf33cd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cdf33cd\" data-element_type=\"widget\" data-e-type=\"widget\" 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Depending on if your &hellip; <\/p>\n","protected":false},"author":28,"featured_media":22204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,4],"tags":[],"class_list":["post-22203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Marketing Strategy for 2024: 5 Steps to Take - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"As 2024 begins, market digitally with our tips on crafting a modern marketing strategy using key customer acquisition and growth channels! 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