{"id":22954,"date":"2024-03-28T15:32:46","date_gmt":"2024-03-28T07:32:46","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=22954"},"modified":"2024-03-28T15:42:34","modified_gmt":"2024-03-28T07:42:34","slug":"roas-2","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/financial-management\/roas-2\/","title":{"rendered":"What is ROAS: A Deep Dive (Part 2)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22954\" class=\"elementor elementor-22954\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-830e198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"830e198\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-591b555\" data-id=\"591b555\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a85346 elementor-widget elementor-widget-text-editor\" data-id=\"2a85346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let&#8217;s talk deep into optimizing performances!<\/p><p><strong>Learn More:<\/strong><\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/financial-management\/roas\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">What is ROAS and its Calculation<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9fb575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9fb575\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-348b567\" data-id=\"348b567\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b25c3 elementor-widget elementor-widget-heading\" data-id=\"c0b25c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS Improvement Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6085112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6085112\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce39246\" data-id=\"ce39246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3b882a elementor-widget elementor-widget-text-editor\" data-id=\"b3b882a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After measuring ROAS, use the following approaches to take your marketing campaigns to the next level:<\/p><h3>1. Spend Less on Ads<\/h3><ul><li><strong>Experiment with different bidding strategies<\/strong> for your advertising campaigns; keep trying and adapting!<br \/><br \/><\/li><li>If bidding for Google Search Ads, consider not aiming for the top spot in search results. Go for a lower position to save you money while still being visible on the first page.<br \/><br \/><\/li><li>For Meta Ads, leverage automatic placements to allow the system to optimise your ads for the best-performing placements, yielding the best results at the lowest costs.<\/li><\/ul><h3>2. Target the Right Audience<\/h3><ul><li>Maintain a mix of branded and non-branded keywords in your campaign: Non-branded keywords help you reach new customers and boost visibility, while branded keywords enhance competitiveness and drive conversions.<br \/><br \/><\/li><li><strong>Craft appealing creatives<\/strong>: Optimise for mobile placements, use attention-grabbing visuals, write clear messaging with concise and understandable text, and a compelling Call-to-Action (CTA).<br \/><br \/><\/li><li>Target individuals similar to your target audience in terms of demographics, interests, finances, and lifestyle.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-078a438 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"078a438\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0e65f\" data-id=\"dc0e65f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce466f elementor-widget elementor-widget-image\" data-id=\"fce466f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/shutterstock_2175021309-1024x683.jpg\" class=\"attachment-large size-large wp-image-22957\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/shutterstock_2175021309-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/shutterstock_2175021309-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/shutterstock_2175021309-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/shutterstock_2175021309-1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Choosing the right target audience is important when blasting your advertisements!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-760ebc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"760ebc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a30e587\" data-id=\"a30e587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a56587f elementor-widget elementor-widget-text-editor\" data-id=\"a56587f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>3. Improve Conversion Rates<\/h3><ul><li>Make sure your ads lead to relevant landing pages. The page users land on should match what they expect based on the ad.<br \/><br \/><\/li><li>Create personalised landing pages and optimise their load speed to engage users.<br \/><br \/><\/li><li><strong>Use storytelling<\/strong> in your ads to connect with your audience personally.<\/li><\/ul><h3>4. Increase Customer Lifetime Value (LTV)<\/h3><ul><li>Retain your current customers, as it\u2019s more cost-effective than getting new ones.<br \/><br \/><\/li><li>Use <strong>Retargeting ads<\/strong> to bring back visitors who didn\u2019t convert.<br \/><br \/><\/li><li><strong>Run email campaigns<\/strong> to keep subscribers informed and interested.<br \/><br \/><\/li><li>Think about loyalty programs that offer multiple benefits or rewards in return.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4657109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4657109\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55c1aa4\" data-id=\"55c1aa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee2f46 elementor-widget elementor-widget-heading\" data-id=\"2ee2f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging ROAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f541d12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f541d12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89780b5\" data-id=\"89780b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3ab800 elementor-widget elementor-widget-text-editor\" data-id=\"c3ab800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benefit your business with the following usage:<\/p><ol><li>Precise gauge of <strong>Campaign Effectiveness<\/strong> and Revenue Generation<\/li><li><strong>Budget Planning &amp; Optimisation <\/strong>to prioritise high ROAS campaigns<\/li><li><strong>Bid Strategy Improvement<\/strong><\/li><li><strong>Goal Tracking<\/strong><\/li><li><strong>Competitive Benchmarking\u00a0<\/strong>against industry standards and competitors<\/li><li><strong>Ad Platform Evaluation\u00a0<\/strong>for effective budget allocation<\/li><li><strong>Product and Pricing Decisions\u00a0<\/strong>for different offerings to customers<\/li><li><strong>Customer Segmentation<\/strong><\/li><li><strong>Long-Term Strategy<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbf9b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbf9b92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b95fd7e\" data-id=\"b95fd7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14cffed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"14cffed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9989a13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9989a13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f142b8\" data-id=\"4f142b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a021699 elementor-widget elementor-widget-text-editor\" data-id=\"a021699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article is originally published by\u00a0<a href=\"https:\/\/aspireapp.com\/blog\/the-meaning-of-roas-and-how-to-calculate-it\" target=\"_blank\" rel=\"noopener nofollow external noreferrer\" data-wpel-link=\"external\">Aspire<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef33ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef33ce3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e7deb\" data-id=\"17e7deb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78d5a6c elementor-widget elementor-widget-image\" data-id=\"78d5a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aspireapp.com\/blog\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/elementor\/thumbs\/Logo-Full-qihe921ivt8c993wk9wua39eshb03kntmed8mjhw48.png\" title=\"Logo &#8211; Full\" alt=\"Logo - Full\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088df1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088df1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50db326\" data-id=\"50db326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-151a9e3 elementor-widget elementor-widget-text-editor\" data-id=\"151a9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aspire is the all-in-one finance platform for modern businesses, helping over 15,000 companies save time and money with international payments, expense management, payable management, and receivable management solutions \u2014 accessible via a single, user-friendly account.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-939b0de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"939b0de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7167052\" data-id=\"7167052\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5732984 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5732984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ddd267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ddd267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c6eb4\" data-id=\"17c6eb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8de994 elementor-widget elementor-widget-image\" data-id=\"c8de994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hktdc.com\/event\/aor\/en\/form\/aor-form?visitor_type=49&#038;country=&#038;ref_office=&#038;ref_code=LFSE_SLE_2024_Newsbites&#038;reg_link_id=80b9c22a953d6bb7bb2536e191ecfa14e7c7c158d4b8003123ffd7abbc2928bb&#038;ref_source=oo_exh_LFSE_SLE_2024_Newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/2024-LFSE-SLE-NewsBites-880x200Eng-R2.jpg\" class=\"attachment-large size-large wp-image-22789\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/2024-LFSE-SLE-NewsBites-880x200Eng-R2.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/2024-LFSE-SLE-NewsBites-880x200Eng-R2-600x136.jpg 600w, 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https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/03\/EFSE-2024-880-X-200-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c84eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14c84eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b38a78a\" data-id=\"b38a78a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0a466 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f0a466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let&#8217;s talk deep into &hellip; <\/p>\n","protected":false},"author":28,"featured_media":22955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,388,4],"tags":[],"class_list":["post-22954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-financial-management","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is ROAS: A Deep Dive (Part 2) - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. 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