{"id":24327,"date":"2024-07-04T14:59:02","date_gmt":"2024-07-04T06:59:02","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=24327"},"modified":"2024-07-04T15:00:05","modified_gmt":"2024-07-04T07:00:05","slug":"da-clement","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/da-clement\/","title":{"rendered":"HKTDC Webinar Recap: The Ultimate SME Guide to Operating Xiaohongshu and Douyin"},"content":{"rendered":"\t\t
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Xiaohongshu and Douyin are an inevitable route to enter the Chinese Mainland market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts but don’t know how to proceed, struggling to increase traffic but seeing no improvement. Even when they managed to generate traffic, they don’t know how to monetize it, not realizing gain.

In June’s Digital Academy seminar<\/a>, we invited Clement Yip, the Founder of growforce<\/strong> who possesses over 20 years of China marketing experience, to share onsite the right mindset for SMEs to operate Xiaohongshu and Douyin, and the content plan for exploring potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A full house of attendees at the hybrid seminar!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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China Social Media: Xiaohongshu vs Douyin (TikTok)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In this digital era, social media has become the major bridge between brands and consumers. As two of the most popular social media platforms, Xiaohongshu and Douyin (TikTok) attract numerous brands’ attention with their unique ecosystems and user communities.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comparing the demographics of Xiaohongshu and Douyin communities.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Xiaohongshu: Find the Right Target Groups First<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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During the seminar, Clement shared tips to optimize both platforms’ operations for better conversions. For Xiaohongshu, since it adopts a “reversed-marketing funnel” approach<\/strong> which emphasizes finding the right persons\/ target customers first, companies can leverage KOL collaborations, precise positioning and keyword research to maximize exposure of high quality contents in order to draw customers’ awareness. In particular, the K-F-S model<\/strong> is key!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The operating principle behind Xiaohongshu is a reversed funnel.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Douyin (TikTok): Target Those with Intention to Buy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As for Douyin (TikTok), since it is a short footage social platform diverse users across various age groups and interests, brands need to clearly identify target user communities and create appealing shorts for promoting their products. Live streaming, celebrity \/ KOL collaborations and SEO<\/strong> are some of the ways Clement pointed out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Focus on the A3 segment of the AISAS model.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To explore more, please watch the video recap below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Watch the Webinar Recording Now (In Cantonese):\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For more digital marketing insights, please\u00a0register at the Digital Academy website<\/a>\u00a0to view!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About the Speaker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tClement Yip \/ growforce Founder & Managing Partner\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Clement has over 20 years of China marketing experience and is the Founder and Managing Partner of growforce, providing innovative business consultation and planning as well as digital marketing solutions to enterprises and brands from growforce\u2019s offices in Shanghai, Guangzhou, Shenzhen and Hong Kong. Clement is also Former Partner of PwC Consulting, Experience Center, Chinese Mainland and Hong Kong, Former Greater China CEO of BBDO Proximity, Former China Managing Director of Wunderman+AGENDA, WPP, and Founder and Managing Director of AGENDA Shanghai.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About the Moderator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBernie Wong \/ Founder, Social Stand Limited\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Dr Bernie Wong is a creative digital and social media marketing professional. He has worked with such Fortune 500 brands as Marks & Spencer, GAP, Adidas, and Disney, serving as the Founder of Social Stand Limited and helping clients tell their stories, engage with their audiences and unleash the power of their brands. He is also a radio programme presenter, newspaper columnist and lecturer in academic institutes.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Meanwhile, don\u2019t forget to visit\u00a0hktdc.com Sourcing<\/a>\u00a0powered by AI to source your favourite items!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Disclaimer<\/strong>
This website may contain material sent to the HKTDC by third parties. Without prejudice to any rights, remedies and interests that HKTDC may have, HKTDC is not responsible for any error, omission or inaccuracy in the material. HKTDC reserves the right to omit, suspend or edit any material submitted. The opinions, findings, conclusions and recommendations expressed in such material are those of the authors thereof, and do not necessarily reflect the views of HKTDC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Xiaohongshu and Douyin are an inevitable route to enter the Chinese Mainland market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts … <\/p>\n","protected":false},"author":28,"featured_media":24328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,24,367],"tags":[],"class_list":["post-24327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-events","category-webinars"],"yoast_head":"\nHKTDC Webinar Recap: The Ultimate SME Guide to Operating Xiaohongshu and Douyin - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Xiaohongshu and Douyin are an inevitable route to enter the Chinese Mainland market. 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