{"id":25243,"date":"2024-09-12T15:32:16","date_gmt":"2024-09-12T07:32:16","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=25243"},"modified":"2024-09-12T15:53:34","modified_gmt":"2024-09-12T07:53:34","slug":"thailand","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/trend\/thailand\/","title":{"rendered":"ASEAN Strategy: Thai E-Commerce Market"},"content":{"rendered":"\t\t
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As an e-commerce retailer, you probably have considered exploring emerging markets such as the ASEAN. Before making your move, let’s have a glimpse of some of the most popular markets in the region, including Thailand.<\/p>

Read More:<\/p>

ASEAN Sourcing Trends 2024 \u2013 Bringing Southeast Asia\u2019s Best<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thai E-Commerce Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Thailand is a reasonable choice for your next e-commerce expansion, as its market is expected<\/span>\u00a0to grow at a rate of\u00a0<\/span>11.73% between 2023 and 2027<\/span><\/a>. In fact, Thailand was already developing\u00a0out its e-commerce retail infrastructure long before the pandemic, and the trend continues with a renewed fervor.\u00a0<\/span><\/p>

Rapid E-Commerce Expansion in Thailand<\/h3>

E-commerce in Thailand has grown like wildfire in the past several years. In 2024 Q1, 7,393 new e-commerce <\/span>businesses<\/span>\u00a0registered with<\/span>\u00a0capital of 43.7 billion baht.<\/span><\/a> According to DEPA (Digital Economy Promotion Agency), online purchases in Thailand\u00a0<\/span>are expected<\/span>\u00a0to grow\u00a0<\/span>a whopping<\/span> 20% this year.<\/span><\/a><\/p>

Thai Consumers’ Product Preferences<\/h3>

The most popular category for Thai e-commerce purchases <\/span>is clothing and apparel<\/span>.<\/span>\u00a0<\/span>Fashion<\/strong> makes up about 60% of the market, personal care<\/strong> is\u00a0<\/span>a little<\/span>\u00a0over 43%, and food and beverage<\/strong>\u00a0<\/span>makes up<\/span> around 35%, with reference to the latest Statista figures.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thai customers often prefer online shopping for their clothing needs.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Social Media & Live Commerce Influence<\/span><\/h3>

Alongside India and China, Thailand has the highest rate of live commerce sellers.<\/strong>\u00a0<\/span>Social media\u00a0<\/span>in itself<\/span>\u00a0is a mega-popular space for e-commerce shopping in the nation, with live commerce making up a large part of sales made off\u00a0<\/span>of<\/span>\u00a0social media sites.<\/span><\/p>

When it comes to live commerce, TikTok is the most popular live-selling platform among Thai users, followed by Lazada and\u00a0Shopee\u2019s<\/strong> live platforms, according to a detailed coverage by Meltwater<\/a>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thai Goverment's Investments In Support of Local E-Commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Financial Measures<\/h3>

To stimulate online retail, the Thai government as well as private and state investors have made significant investments into digital banking<\/strong>, a key focus area of local policies. By now, 50% of Thai e-commerce shoppers pay for their goods using the<\/span>\u00a0cash-on-delivery method<\/span><\/a>.<\/span><\/p>

Various tax incentives<\/strong> were also introduced to spur retail spending.<\/p>

Building Better Infrastructure<\/h3>

Apart from banking, flourishing tourism and growing business demands in the nation have prompted the Thai government to improve its transportation infrastructure<\/strong>, as it plans to invest<\/span>\u00a019.4 billion USD\u00a0<\/span><\/a>into\u00a0<\/span>the construction of<\/span> various motorways, ports, and trains between 2024 and 2025 to facilitate the goods and services logistics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thai's e-commerce has been made easier with improved online transaction capability.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Your Gateway to Thai and Other Overseas Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Kickstart your sourcing and connections with the ASEAN community and even global buyers by clicking through below banner to our e-Marketplace:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This article is originally published by\u00a0CBIP Logistics<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CBIP Logistics provides full-scope logistics services for DTC businesses, including freight logistics, order fulfillment, and logistics consulting. As a fourth-party logistics provider, we work with an extensive partner network of warehouses, fulfillment centers, and other logistics providers around the world to design optimized logistics operations for all of our DTC clients. Learn more about our company and services at\u00a0cbiplogistics.com<\/a>.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As an e-commerce retailer, you probably have considered exploring emerging markets such as the ASEAN. Before making your move, let’s have a glimpse of some … <\/p>\n","protected":false},"author":28,"featured_media":25244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,362,4,2],"tags":[],"class_list":["post-25243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","category-sourcing-trade","category-tips","category-trend"],"yoast_head":"\nASEAN Strategy: Thai E-Commerce Market - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"As an e-commerce retailer, you probably have considered exploring emerging markets such as the ASEAN. 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