{"id":26140,"date":"2024-11-25T15:48:07","date_gmt":"2024-11-25T07:48:07","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=26140"},"modified":"2024-11-25T15:50:42","modified_gmt":"2024-11-25T07:50:42","slug":"video-2025","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/video-2025\/","title":{"rendered":"HKTDC Webinar Recap: Popular Video Platforms Trends | 2025 SME Short Video Production Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26140\" class=\"elementor elementor-26140\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fae73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fae73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e41f299\" data-id=\"e41f299\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c51b4 elementor-widget elementor-widget-text-editor\" data-id=\"49c51b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A 5-minute video vs. 5 1-minute short clips &#8211; which works better to achieve online marketing success? How can SMEs interpret YouTube trends to uncover effective video production insights? What groundbreaking changes will occur in the world of short video marketing by 2025? How can AI help you turn 1 video into 5 engaging pieces of content?<\/p><p>The <a href=\"https:\/\/academy.hktdc.com\/tc\/videoseries\/DigitaMarketingSeries\/S1-52-YT2025?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">November Digital Academy<\/a> webinar featured <strong><a href=\"https:\/\/hk.linkedin.com\/in\/alan-ng-a2595156\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Alan Ng<\/a>, Senior Account Manager of Google Customer Solutions<\/strong>\u00a0responsible for YouTube client operations, and content marketing expert\u00a0<strong><a href=\"https:\/\/hk.linkedin.com\/in\/samsonfong\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Samson Fong<\/a>, a founding member of companies like Xiaomi, DJI, Eatigo, and Zenyum, and Partner at Inspect Element<\/strong>. They delved into the trends of short video marketing in 2025, preparing the audiences with several tips for videomaking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8b2fb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8b2fb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f82275d\" data-id=\"f82275d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dce2a34 elementor-widget elementor-widget-image\" data-id=\"dce2a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"502\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video.png\" class=\"attachment-large size-large wp-image-26146\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video.png 900w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-600x335.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-768x428.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(From left) Bernie, Alan and Samson shared their forecasts of the 2025 video marketing landscape.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4861040 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4861040\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c44bcce\" data-id=\"c44bcce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08799ff elementor-widget elementor-widget-heading\" data-id=\"08799ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips on Running Your YouTube Channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d983b35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d983b35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b012572\" data-id=\"b012572\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88d5c56 elementor-widget elementor-widget-text-editor\" data-id=\"88d5c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alan pointed out that knowing your YouTube audiences&#8217; purposes is crucial when starting your own YouTube channel. When setting your YouTube content, businesses can refer to this &#8220;Help, Hub, Hero&#8221; framework:<\/p><ul><li><strong>Help &#8211; answering the audiences&#8217; specific questions<\/strong>, e.g. practical tips on fitting furniture or tidying up the room<\/li><li><strong>Hub &#8211; targeting the audiences&#8217; interests and hobbies<\/strong>, e.g. celebrity news, trending sports etc.<\/li><li><strong>Hero &#8211; annual events or remarkable campaigns<\/strong>, e.g. key marketing events, for brand exposure<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0142b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0142b45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b663e9\" data-id=\"2b663e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f241a7 elementor-widget elementor-widget-image\" data-id=\"4f241a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"902\" height=\"504\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap.png\" class=\"attachment-large size-large wp-image-26148\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap.png 902w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-600x335.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-768x429.png 768w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cda91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67cda91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e2dcc\" data-id=\"14e2dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec5e44 elementor-widget elementor-widget-text-editor\" data-id=\"1ec5e44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>When planning video topics, Google Trends is an useful tool<\/strong> to look for trending search keywords and compare them against one another. For example, if you are running a dessert shop, you can type in search queries as &#8220;cake&#8221;, &#8220;dessert&#8221;, &#8220;sweet treat&#8221; to compare the keywords&#8217; popularity, and subsequently determine your video theme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5332334 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5332334\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94db57a\" data-id=\"94db57a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d41f3e elementor-widget elementor-widget-image\" data-id=\"9d41f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"899\" height=\"504\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-2.png\" class=\"attachment-large size-large wp-image-26149\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-2.png 899w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-2-600x336.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/YT-recap-2-768x431.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a4f1cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a4f1cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ee8419\" data-id=\"3ee8419\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed0902 elementor-widget elementor-widget-heading\" data-id=\"7ed0902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attract Audiences with Appealing Video Presentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c949f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c949f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31a17da\" data-id=\"31a17da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-157c2c0 elementor-widget elementor-widget-text-editor\" data-id=\"157c2c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the exact video content, Samson believed the presentation format is key. He suggested a few effective content design strategies for different industries:<\/p><ol><li><strong>Induction-based Content<\/strong><br \/>The most basic yet effective way is to raise a question or pain point first, then propose a solution. This can draw target audiences&#8217; attention and resonance for a business solution program.<br \/><em>Example: &#8220;You are losing out to your competitors if your company has lots of accumulated business enquiries unattended!&#8221;<br \/><br \/><\/em><\/li><li><strong>Everyday Demonstration<\/strong><br \/>For daily utilities or services, a demo can help the audiences better understand the practical usage of the products.<br \/><em>Example: Teeth-brushing scene for selling oral hygiene products; Real matching case sharing for dating app. etc.<br \/><br \/><\/em><\/li><li><strong>Demystification<\/strong><br \/>Especially useful for intangible services and the professional service sector. By listing out customers&#8217; concerns and resolving them one by one, the video can help rebuild audiences&#8217; confidence.<br \/><em>Example: Entire flow of a clinical visit to showcase the exact operations, environment, doctor&#8217;s qualifications etc.<\/em><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bab6787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bab6787\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-964bb35\" data-id=\"964bb35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b11b8f elementor-widget elementor-widget-image\" data-id=\"0b11b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"504\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-recap.png\" class=\"attachment-large size-large wp-image-26150\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-recap.png 899w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-recap-600x336.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Video-recap-768x431.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2ca8dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2ca8dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-013cf3c\" data-id=\"013cf3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ade372 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ade372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc96fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc96fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc263c4\" data-id=\"cc263c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1295c2f elementor-widget elementor-widget-heading\" data-id=\"1295c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the Webinar Recording Now (In Cantonese Only):<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d71164 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d71164\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b1b06d\" data-id=\"5b1b06d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2ceba elementor-widget elementor-widget-video\" data-id=\"df2ceba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=FiujCE2fut0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd80f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dd80f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f3b20f\" data-id=\"0f3b20f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87029c9 elementor-widget elementor-widget-text-editor\" data-id=\"87029c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more digital marketing insights, please\u00a0<a href=\"https:\/\/academy.hktdc.com\/tc\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">register at the Digital Academy website<\/a>\u00a0to view!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6915be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6915be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b984c59\" data-id=\"b984c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d7fa5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86d7fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39a395e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39a395e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac8e8b\" data-id=\"2ac8e8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e8b67 elementor-widget elementor-widget-heading\" data-id=\"b8e8b67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc22772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc22772\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9105f97\" data-id=\"9105f97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1124ee2 elementor-widget elementor-widget-author-box\" data-id=\"1124ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/alan-ng-a2595156\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/10\/Alan-Ng-2-454x600.jpg\" alt=\"Picture of Alan Ng \/ Senior Account Manager, Google Customer Solutions\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/alan-ng-a2595156\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAlan Ng \/ Senior Account Manager, Google Customer Solutions\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Alan Ng is a digital marketing expert with 10+ years of experience in tech and retail industries. As a Senior Account Manager of Google, Alan plays a pivotal role in identifying market opportunities and growing HK SMBs.<\/p>\n<p>Alan worked in Shanghai and Hangzhou for more than 6 years. He started as a Management Trainee at Lane Crawford, then he was assigned to Shanghai for business expansion. Afterwards, he joined Alibaba Tmall division, responsible for bringing international brands to China. His previous roles not only gained him great insights in China digital landscapes, but also demonstrated his success in business development and clienteling.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18156fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18156fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5746e6f\" data-id=\"5746e6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e75fe0 elementor-widget elementor-widget-author-box\" data-id=\"5e75fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/samsonfong\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/Samson-Fong.jpg\" alt=\"Picture of Samson Fong \/ Partner, Inspect Element\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/samsonfong\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSamson Fong \/ Partner, Inspect Element\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>As a seasoned marketing professional with over 10 years of hands-on experience, Samson supported a handful of startups across Asia grow from the ground up to achieve breakthrough success. Working closely with founders as an early stage member at companies like Xiaomi, DJI, Eatigo, and Zenyum, Samson marketed them from launch through hyper growth phases and achieved business sustainability.<\/p>\n<p>As a partner at Inspect Element, one of the first Venture Builders in Hong Kong, Samson leverages his diverse experiences to guide high-potential startups of various sectors with their go-to-market plans. Samson also shares his field experiences at universities and conferences and serves as a guest lecturer.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-803fa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"803fa96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1bca87\" data-id=\"a1bca87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f9115 elementor-widget elementor-widget-heading\" data-id=\"e5f9115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Moderator<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7a157d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7a157d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63488cd\" data-id=\"63488cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-389f4df elementor-widget elementor-widget-author-box\" data-id=\"389f4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/hkbernie\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/05\/Bernie-Wong-400x600.jpeg\" alt=\"Picture of Bernie Wong \/ Founder, Social Stand Limited\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/hkbernie\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBernie Wong \/ Founder, Social Stand Limited\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Dr Bernie Wong is a creative digital and social media marketing professional. He has worked with such Fortune 500 brands as Marks & Spencer, GAP, Adidas, and Disney, serving as the Founder of Social Stand Limited and helping clients tell their stories, engage with their audiences and unleash the power of their brands. He is also a radio programme presenter, newspaper columnist and lecturer in academic institutes.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d072e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d072e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb0119\" data-id=\"0bb0119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4cc039 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b4cc039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad74c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad74c12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac2d6b1\" data-id=\"ac2d6b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c848fe elementor-widget elementor-widget-text-editor\" data-id=\"5c848fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meanwhile, don\u2019t forget to visit\u00a0<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">hktdc.com Sourcing<\/a>\u00a0powered by AI to source your favourite items!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e31fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e31fd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c31c40\" data-id=\"3c31c40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69aa354 elementor-widget elementor-widget-image\" data-id=\"69aa354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/en\/promotion\/consumer_electronics_empowering_a_greener_future\/?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/202411_newsbites.png\" class=\"attachment-large size-large wp-image-26009\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/202411_newsbites.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/202411_newsbites-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/11\/202411_newsbites-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2560096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2560096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8720f3\" data-id=\"c8720f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-302a38b elementor-widget elementor-widget-image\" data-id=\"302a38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/?ref_source=banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/banner-small.png\" class=\"attachment-large size-large wp-image-21967\" alt=\"\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-516d15d\" data-id=\"516d15d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b25dfe elementor-widget elementor-widget-text-editor\" data-id=\"5b25dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Disclaimer<\/strong><br \/>This website may contain material sent to the HKTDC by third parties. 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The opinions, findings, conclusions and recommendations expressed in such material are those of the authors thereof, and do not necessarily reflect the views of HKTDC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfc47a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfc47a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d511c2\" data-id=\"5d511c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4edfa83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4edfa83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A 5-minute video vs. 5 1-minute short clips &#8211; which works better to achieve online marketing success? How can SMEs interpret YouTube trends to uncover &hellip; <\/p>\n","protected":false},"author":28,"featured_media":26141,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,24,4,367],"tags":[],"class_list":["post-26140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-events","category-tips","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HKTDC Webinar Recap: Popular Video Platforms Trends | 2025 SME Short Video Production Strategy - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"A 5-minute video vs. 5 1-minute short clips - which works better to achieve online marketing success? 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