{"id":26885,"date":"2025-01-15T16:31:33","date_gmt":"2025-01-15T08:31:33","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=26885"},"modified":"2025-01-15T16:33:15","modified_gmt":"2025-01-15T08:33:15","slug":"china-social-sherman","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/china-social-sherman\/","title":{"rendered":"Unlock the Secrets to Effective Traffic Conversion on China&#8217;s Social Media in 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26885\" class=\"elementor elementor-26885\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fa379f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fa379f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0833c\" data-id=\"3b0833c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50e417a elementor-widget elementor-widget-text-editor\" data-id=\"50e417a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. Many SMEs have been working hard to develop new customer sources, but even after accumulating a large number of followers, sales revenue hasn&#8217;t met expectations, making their efforts seem futile. How can traffic be converted into actual orders to realize true commercial value?<\/p><p>In <a href=\"https:\/\/academy.hktdc.com\/tc\/videoseries\/CrossBorderECommerceSeries\/S5-8-2025sherman?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">January&#8217;s Digital Academy<\/a> seminar, <strong><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/da-clement\/\" target=\"_blank\" rel=\"noopener\">Sherman Ma<\/a>, founder of <a href=\"https:\/\/www.wechatbiz.com\/en\/wechatbiz-en\/\" target=\"_blank\" rel=\"noopener\">WECHATBIZ<\/a><\/strong> who has 14 years of experience in e-commerce and the Chinese social media industry, analyzed new trends in China\u2019s online marketing for 2025 at the Hong Kong Baby Products Fair. He provided a comprehensive guide from opening an account to posting content and discovering potential customers, all the way to finalizing sales.<\/p><p>Learn More:<\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/da-clement\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">HKTDC Webinar Recap: The Ultimate SME Guide to Operating Xiaohongshu and Douyin<\/a><\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/chi-social\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">Top 8 Chinese Social Media Apps, Sites &amp; Platforms 2023<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd74ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd74ea0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b377352\" data-id=\"b377352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-717a3b0 elementor-widget elementor-widget-image\" data-id=\"717a3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-1-1024x624.jpg\" class=\"attachment-large size-large wp-image-26888\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-1-1024x624.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-1-600x365.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-1-768x468.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-1.jpg 1136w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sherman and a large crowd of audience at the Baby Products Fair.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ca21ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ca21ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a3d4cd\" data-id=\"8a3d4cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35cfe83 elementor-widget elementor-widget-heading\" data-id=\"35cfe83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Xiaohongshu Strategies for Different Traffic Entry Points<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-236a4db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"236a4db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-385a3df\" data-id=\"385a3df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caceab7 elementor-widget elementor-widget-text-editor\" data-id=\"caceab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the hybrid seminar, Sherman pointed out that the era of data-driven precision marketing has arrived. Advances in AI and big data technology enable businesses to more accurately understand consumer behavior and create personalized marketing strategies. Meanwhile, <strong>the rise of short videos and live-streaming e-commerce has reshaped traditional sales models.<\/strong> Platforms like Xiaohongshu and Douyin have become important venues for driving sales through content marketing.<\/p><p>To succeed on Xiaohongshu, one must first understand the platform&#8217;s 3 main traffic entry points:<\/p><p>Follow Page: Building loyal follower base<br \/>Search Page: Optimizing keywords for precise traffic<br \/>Discovery Page: Maximizing exposure opportunities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-257d2a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"257d2a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a0c0b9\" data-id=\"9a0c0b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f276256 elementor-widget elementor-widget-image\" data-id=\"f276256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-26889\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-1024x576.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-600x338.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-768x432.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-1536x864.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sherman mentioned utilizing KOL\/KOC and RED Notes as some Xiaohongshu strategies.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54cef11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54cef11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87df426\" data-id=\"87df426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5388f8f elementor-widget elementor-widget-heading\" data-id=\"5388f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation Tips for Xiaohongshu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04dc1fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04dc1fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afff32d\" data-id=\"afff32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9d5fd elementor-widget elementor-widget-text-editor\" data-id=\"5c9d5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subsequently, there are 3 key points for creating eye-catching content, including <strong>topic strategy: combining industry trends with user needs, analyzing successful cases, learning from others&#8217; successful experiences and practices, while maintaining 30% innovative elements.<\/strong><\/p><p>Regarding content presentation methods, Sherman recommends <strong>optimizing cover design (4:3 ratio)<\/strong>, highlighting core selling points, and focusing on visual impact.<\/p><p>Finally, regarding content publishing timing, different topics have different optimal publishing times. <strong>One should choose the best publishing time slots according to different categories<\/strong>, such as:<\/p><ul><li>Beauty &amp; Skincare: 20:00-23:00<\/li><li>Lifestyle: 18:00-23:00<\/li><li>Learning &amp; Work: 9:00-11:00, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2259bd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2259bd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56464ce\" data-id=\"56464ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb6e62 elementor-widget elementor-widget-image\" data-id=\"ddb6e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-1024x576.jpg\" class=\"attachment-large size-large wp-image-26890\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-1024x576.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-600x338.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-768x432.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-1536x864.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/Jan-recap-3-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sharing daily activities on Xiaohongshu.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fae4df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fae4df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3891884\" data-id=\"3891884\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-937130a elementor-widget elementor-widget-heading\" data-id=\"937130a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">China Marketing Success Lies In Private Domain Traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91f6175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91f6175\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d4ddb0\" data-id=\"7d4ddb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf515c elementor-widget elementor-widget-text-editor\" data-id=\"5cf515c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After creating good content, promotion begins. Besides traditional official accounts, industry KOL collaborations, and advertising placement, Sherman mentioned the most important &#8220;secret weapon&#8221; &#8211; private domain traffic. He emphasized in the seminar that <strong>building and operating private domain traffic has become key to brand marketing success.<\/strong> Through social fission strategies, businesses can not only enhance user stickiness but also build lasting brand loyalty.<\/p><p>For more digital marketing insights, please\u00a0<a href=\"https:\/\/academy.hktdc.com\/tc\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">register at the Digital Academy website<\/a>\u00a0to view!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb7e9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb7e9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90c5333\" data-id=\"90c5333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a37a86 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a37a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53feb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53feb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdcc6e9\" data-id=\"fdcc6e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-826fa01 elementor-widget elementor-widget-heading\" data-id=\"826fa01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Speaker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8163904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8163904\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f29318a\" data-id=\"f29318a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9454624 elementor-widget elementor-widget-author-box\" data-id=\"9454624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kawanma\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2024\/12\/SHERMAN-MA-PROFILE-PHOTO-300-DPI-400x600.jpg\" alt=\"Picture of Sherman Ma \/ Founder, WECHATBIZ\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/kawanma\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSherman Ma \/ Founder, WECHATBIZ\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Sherman Ma has 14 years of experience in e-commerce and Chinese social media industries. He previously served as a guest lecturer in Brand Management at the Open University of Hong Kong (now Hong Kong Metropolitan University). Currently, he is the founder of WECHATBIZ, a Chinese digital marketing platform, and co-founder of JETSOPRICE, a bargain e-commerce platform.<\/p>\n<p>Sherman is well-versed in major e-commerce and traffic platform models, and specializes in brand strategy planning, Xiaohongshu (RED) platform marketing, influencer livestreaming, Mainland Chinese internet marketing, and precise product marketing.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3e985c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3e985c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5537339\" data-id=\"5537339\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4c4be3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f4c4be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c99871b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c99871b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8015b75\" data-id=\"8015b75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf39cb5 elementor-widget elementor-widget-text-editor\" data-id=\"bf39cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meanwhile, don\u2019t forget to visit\u00a0<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener external noreferrer nofollow\" data-wpel-link=\"external\">hktdc.com Sourcing<\/a>\u00a0powered by AI to source your favourite items!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e4316 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e4316\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8cb172\" data-id=\"f8cb172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5945ec elementor-widget elementor-widget-image\" data-id=\"c5945ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/en\/promotion\/alcoholic_embark_on_a_journey_of_flavor_exploration\/?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/202501_newsbites.png\" class=\"attachment-large size-large wp-image-26724\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/202501_newsbites.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/202501_newsbites-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/01\/202501_newsbites-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a08d703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a08d703\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaee909\" data-id=\"aaee909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10557bb elementor-widget elementor-widget-image\" data-id=\"10557bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hktdc.com\/event\/aor\/en\/form\/aor-form?visitor_type=49&#038;country=&#038;ref_office=&#038;ref_code=Toys2025_NewsBites&#038;reg_link_id=10602ae1f0ed9af380ab236359e37927f8240dc4e4172847ec329f28a52943ad&#038;ref_source=oo_exh_Toys2025_NewsBites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/01\/fair-reg-banner.png\" class=\"attachment-large size-large wp-image-26280\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/01\/fair-reg-banner.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/01\/fair-reg-banner-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/01\/fair-reg-banner-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3483c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3483c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc0a1fa\" data-id=\"bc0a1fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ecb4e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ecb4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. Many SMEs have been working hard to develop new customer sources, &hellip; <\/p>\n","protected":false},"author":28,"featured_media":26886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,24,4,367],"tags":[],"class_list":["post-26885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-events","category-tips","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unlock the Secrets to Effective Traffic Conversion on China&#039;s Social Media in 2025 - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. 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