{"id":27001,"date":"2025-01-10T10:09:16","date_gmt":"2025-01-10T02:09:16","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=27001"},"modified":"2025-01-24T09:17:06","modified_gmt":"2025-01-24T01:17:06","slug":"fashion-survey","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/fashion\/fashion-survey\/","title":{"rendered":"Fashion Transition: What’s on CENTRESTAGE?"},"content":{"rendered":"\t\t
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At the premier Asian fashion event,\u00a0CENTRESTAGE<\/em>, held in September last year, a survey covering 368 buyers and exhibitors at the event was conducted to gauge the current state of the clothing and fashion industry and assess its prospects.<\/p>

Overall, respondents expressed optimism about the prospects of their target markets over the next few years, anticipating growth in sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Which Markets Should Fashion Traders Explore?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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While Northern and Western Europe, Chinese Mainland and Hong Kong are the leading target markets for traders, Japan and ASEAN countries followed<\/strong>, with 28% and 25% of exhibitors respectively showing interest in entering or further developing these markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Fashion Items Will Be On Trend?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When asked which fashion category had the greatest potential for growth, the top choice was fashion accessories<\/strong><\/a> (picked by 39% of respondents). This indicates a growing consumer demand to enhance personal style and express their individuality.<\/p>

Urban clothing<\/strong> (selected by 29% of respondents), designer\/branded clothing<\/strong> (27%) and womenswear<\/strong><\/a> (23%) were the next most popular choices. This can be attributed to the increasing number of brand\u2011conscious consumers worldwide.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When it comes to factors that can facilitate a business deal, the top choices are trendy design<\/strong> (53%) and competitive pricing<\/strong> (42%). This indicates that while consumers are drawn to fashionable and appealing designs, reasonable pricing also plays a crucial role in finalizing purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Strategy Is the Most Promising for Fashion Traders?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sustainable fashion<\/a> was identified as a prevailing trend<\/span> in the industry at the survey period, followed by seasonless fashion.<\/strong> There is a growing emphasis on how brands can enhance their environmental and social impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Despite global economic challenges, respondents see enhancing customers\u2019 purchasing experiences<\/strong> (38%) as their top opportunity this year. Additionally, recovery in customer purchasing power (38%), rising demand from emerging markets (36%), and business leads generated through e\u2011tailing (33%) are key for businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Eco-friendly fashion accessories at a competitive price emerged as the most promising segment with much growth potential. Fashion traders should also start exploring emerging ASEAN markets to expand their businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Full survey findings, including respondents\u2019 profile, can be accessed via below link:<\/p>

Sustainable Fashion to be the Most Prevalent Strategy: HKTDC CENTRESTAGE Survey 2024<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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E-commerce continues to rise as shown in the above survey findings \u2013 source quality and trendy fashion, among other products, on our e-Marketplace now:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Join our upcoming trade fairs in person for the latest industry insights too:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

At the premier Asian fashion event,\u00a0CENTRESTAGE, held in September last year, a survey covering 368 buyers and exhibitors at the event was conducted to gauge … <\/p>\n","protected":false},"author":28,"featured_media":27004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[389,24,366,402,374,3],"tags":[],"class_list":["post-27001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buyer-surveys","category-events","category-fairs","category-fashion-fairs","category-fashion","category-markets"],"yoast_head":"\nFashion Transition: What's on CENTRESTAGE? - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"At the premier Asian fashion event,\u00a0CENTRESTAGE, held in September last year, a survey covering 368 buyers and exhibitors at the event was conducted to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/fashion\/fashion-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Transition: What's on CENTRESTAGE? 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