{"id":28000,"date":"2025-03-24T15:33:08","date_gmt":"2025-03-24T07:33:08","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=28000"},"modified":"2025-03-24T15:37:32","modified_gmt":"2025-03-24T07:37:32","slug":"douyin-marketing","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/digital-marketing\/douyin-marketing\/","title":{"rendered":"Strategic Analysis: Douyin Content Marketing for Global Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28000\" class=\"elementor elementor-28000\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-110784b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"110784b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06fbfc2\" data-id=\"06fbfc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fe0c41 elementor-widget elementor-widget-text-editor\" data-id=\"0fe0c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is actually a success formula for creating viral short video content? By mastering this formula, you can craft highly engaging videos that resonate with your audience and expand into gigantic new markets!<\/p><p>In <a href=\"https:\/\/academy.hktdc.com\/tc\/videoseries\/CrossBorderECommerceSeries\/S5-9-2025mar?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">March&#8217;s Digital Academy seminar<\/a>, <strong><a href=\"https:\/\/hk.linkedin.com\/in\/carriyeung\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Carri Yeung<\/a>, an experienced China digital marketing professional<\/strong>, and <strong><a href=\"https:\/\/cn.linkedin.com\/in\/steve-diao-77aa382ab\/en\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Steve Diao<\/a>, Douyin Business Partnership Manager<\/strong>, provided in-depth discussion on Douyin live streaming trends and data analysis, and taught our audience how to create viral live content and build a complete customer retention strategy. We also had <strong><a href=\"https:\/\/hk.linkedin.com\/in\/drkennysiu\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Kenny Siu<\/a>, a Hong Kong ESG expert<\/strong> with over 30 years of marketing experience who shared insights on ESG risks and opportunities for Hong Kong SMEs, and how to use ESG strategies to build brand image, develop new customer bases, and enhance business competitiveness.<\/p><p>Learn More:<\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/da-clement\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">HKTDC Webinar Recap: The Ultimate SME Guide to Operating Xiaohongshu and Douyin<\/a><\/p><p class=\"elementor-post__title\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/da-karin\/\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">HKTDC Webinar Recap: TikTok Global Customer Acquisition Strategy | Community e-Commerce Breaking Through &amp; Going Abroad<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef38ee0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef38ee0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e16813\" data-id=\"2e16813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583cf5a elementor-widget elementor-widget-image\" data-id=\"583cf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/Mar-25-1024x672.png\" class=\"attachment-large size-large wp-image-28003\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/Mar-25-1024x672.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/Mar-25-600x394.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/Mar-25-768x504.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/Mar-25.png 1029w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Our speakers sharing their expertise with a large crowd of audience!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d5ac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d5ac0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec34bda\" data-id=\"ec34bda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d98df12 elementor-widget elementor-widget-heading\" data-id=\"d98df12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Douyin's B2B Marketing Potential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba7983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba7983\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee1265\" data-id=\"1ee1265\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9954dda elementor-widget elementor-widget-text-editor\" data-id=\"9954dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Douyin, with over 600 million daily active users, has become an important marketing platform for the B2B industry. Steve highlighted that <strong>Douyin users spend an average of 2.5 hours daily on the platform, engaging in activities such as watching live streams, searching, and submitting contact information.<\/strong> This provides businesses with abundant opportunities to reach their target audience. He also shared 3 key &#8220;marketing truths&#8221; derived from Douyin&#8217;s internal data:<\/p><h4>1. Followers Are Incredibly Valuable<\/h4><ul><li>The <strong>conversion rate<\/strong> of followers is <strong>10 times higher<\/strong> than average.<\/li><li>The <strong>complete<\/strong> <strong>videoplay rate<\/strong> for followers is <strong>1.6 times higher<\/strong> than usual.<\/li><li>The <strong>like rate<\/strong> is <strong>4.4 times higher<\/strong>, and the <strong>comment rate<\/strong> is <strong>3.8 times higher<\/strong>.<\/li><li>Additionally, <strong>53% of users<\/strong> who become followers will <strong>leave their contact information, on average,<\/strong> <strong>76 days later<\/strong>. This demonstrates the significant value of followers to businesses.<\/li><\/ul><h4>2. Identify the Right Content Direction<\/h4><p>Steve raised the <strong>&#8220;5 Creative Questions,&#8221;<\/strong> which can help businesses determine their content strategy and align it with their marketing goals to establish a successful brand account. For the specific &#8220;5 Creative Questions,&#8221; make sure to watch our video for more details!<\/p><h4>3. Multi-Dimensional, Comprehensive Customer Acquisition<\/h4><p>Steve demonstrated the evolution from basic form-based advertising to managing free leads. <strong>This includes integrating live streaming, private messaging, and other methods<\/strong> to create a comprehensive customer acquisition strategy. For step-by-step guidance, you can revisit the seminar recording.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3a41a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3a41a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7686234\" data-id=\"7686234\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db89b3 elementor-widget elementor-widget-heading\" data-id=\"4db89b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">China Marketing Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9b5d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9b5d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e200344\" data-id=\"e200344\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f98cc elementor-widget elementor-widget-text-editor\" data-id=\"f9f98cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carri suggested businesses to consider their marketing strategies in China from 3 key perspectives:<\/p><ol><li><p><strong>Understand Your Business<\/strong><\/p><ul><li>Assess your own resources and define your business direction.<\/li><\/ul><\/li><li><p><strong>Understand Your Competitors<\/strong><\/p><ul><li>Analyze their strengths and weaknesses to position your brand effectively.<\/li><\/ul><\/li><li><p><strong>Understand Market Dynamics<\/strong><\/p><ul><li>Stay informed about consumer demands and emerging trends.<\/li><\/ul><\/li><\/ol><p>By combining these insights, businesses can increase brand awareness through methods like advertising campaigns and social media interactions or identify potential customers through data analysis.<\/p><h3>The Rise of Intelligent Marketing<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3c9b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3c9b41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9975fe2\" data-id=\"9975fe2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efec9d6 elementor-widget elementor-widget-image\" data-id=\"efec9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/mar-25-recap-1024x576.png\" class=\"attachment-large size-large wp-image-28004\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/mar-25-recap-1024x576.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/mar-25-recap-600x338.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/mar-25-recap-768x432.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/mar-25-recap.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ecd25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ecd25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4df1993\" data-id=\"4df1993\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6648f elementor-widget elementor-widget-text-editor\" data-id=\"5c6648f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With technological advancements, <strong>intelligent marketing<\/strong> has become a mainstream trend. Unlike traditional strategies, which rely heavily on fixed approaches and human expertise, intelligent marketing leverages <strong>data integration<\/strong> and <strong>artificial intelligence (AI)<\/strong> to enable real-time market monitoring and strategy adjustment.<\/p><p>For instance, <strong>AI-Generated Content (AIGC)<\/strong> is widely used for:<\/p><ul><li>Copywriting<\/li><li>Marketing creativity<\/li><li>Developing H5 landing pages<\/li><li>Creating mini-games<\/li><\/ul><p>These applications not only improve content production efficiency but also ensure compliance while producing engaging and attractive content, significantly enhancing the user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e672ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e672ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02a29fc\" data-id=\"02a29fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-260a4ee elementor-widget elementor-widget-heading\" data-id=\"260a4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESG Integration in Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfcd6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfcd6c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abb5107\" data-id=\"abb5107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33af316 elementor-widget elementor-widget-text-editor\" data-id=\"33af316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ESG expert Kenny highlighted during the seminar that many Hong Kong SMEs often perceive ESG as something &#8220;lofty and irrelevant.&#8221; However, this misconception can lead to serious consequences. Kenny explained that in the supply chains of large corporations, part of the carbon emissions from downstream companies are counted toward the emissions of these large corporations.<\/p><p>As a result, <strong>under stricter carbon emission policies, large corporations are more inclined to collaborate with downstream companies that have lower carbon emissions.<\/strong> If Hong Kong SMEs remain oblivious and fail to prioritize ESG, they risk losing business opportunities over time, making it increasingly difficult to recover.<\/p><p>To avoid falling behind, SMEs must take ESG seriously and proactively implement sustainable practices. For specific strategies and actionable steps, <a href=\"https:\/\/academy.hktdc.com\/tc\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\"><strong>register and watch the recording for detailed insights!<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76758cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76758cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39388ee\" data-id=\"39388ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecf34f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ecf34f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5be7562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5be7562\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-646eaf3\" data-id=\"646eaf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96fe4a5 elementor-widget elementor-widget-heading\" data-id=\"96fe4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2baeedd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2baeedd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e58d9f3\" data-id=\"e58d9f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1abf54 elementor-widget elementor-widget-author-box\" data-id=\"b1abf54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cn.linkedin.com\/in\/steve-diao-77aa382ab\/en\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/diao-Picture-1-413x600.jpg\" alt=\"Picture of Steve Diao \/ Douyin Business Partnership Manager\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cn.linkedin.com\/in\/steve-diao-77aa382ab\/en\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSteve Diao \/ Douyin Business Partnership Manager\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>\uf0b7 Joined ByteDance since 2021<\/p>\n<p>\uf0b7 Focused on assisting overseas brands to expand into the Chinese market<\/p>\n<p>\uf0b7 Helped brands on areas such as short video marketing & live streaming promotions<\/p>\n<p>\uf0b7 Primarily responsible for providing strategic advice on performance-based advertising, and content creation<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc8dd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc8dd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fd7c0d\" data-id=\"6fd7c0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9044fd elementor-widget elementor-widget-author-box\" data-id=\"e9044fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/carriyeung\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/carri-pic.jpeg\" alt=\"Picture of Carri Yeung \/ Senior Consultant, Deloitte Advisory (Hong Kong)\u200b\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/carriyeung\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCarri Yeung \/ Senior Consultant, Deloitte Advisory (Hong Kong)\u200b\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>\uf0b7  Previously worked at multiple marketing tech startups and a 4A agency<\/p>\n<p>\uf0b7  Assisted Fortune 500 companies in cross-border marketing and digital transformation<\/p>\n<p>\uf0b7  Spoke at over 100 organizations, including Cyberport, Hong Kong Productivity Council, The Chinese General Chamber of Commerce, and the Chinese University of Hong Kong<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-221fba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"221fba9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b104d4\" data-id=\"8b104d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f252892 elementor-widget elementor-widget-author-box\" data-id=\"f252892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/drkennysiu\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/KENNY-pic.jpg\" alt=\"Picture of Kenny Siu \/ Training Director, ESG Academy\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hk.linkedin.com\/in\/drkennysiu\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tKenny Siu \/ Training Director, ESG Academy\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>\uf0b7  Corporate Strategy Consultant, The Asian General Chamber of New Retail<\/p>\n<p>\uf0b7  Senior Advisor, AEC Environment Limited<\/p>\n<p>\uf0b7  Over 30 years of marketing experience<\/p>\n<p>\uf0b7  Focused on green finance and carbon reduction projects<\/p>\n<p>\uf0b7  Guest lecturer at multiple universities<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d8dec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d8dec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d3130d\" data-id=\"9d3130d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492863f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"492863f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e019ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e019ea0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b453f1f\" data-id=\"b453f1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5e83c elementor-widget elementor-widget-text-editor\" data-id=\"fc5e83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meanwhile, don\u2019t forget to visit our trade fairs to explore the latest digital and tech insights!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca38aae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca38aae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db4094a\" data-id=\"db4094a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccdad91 elementor-widget elementor-widget-image\" data-id=\"ccdad91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hktdc.com\/event\/aor\/en\/form\/aor-form?visitor_type=46&#038;country=&#038;ref_office=&#038;ref_code=EFSE%26InnoEX2025-DA%26NewsBites&#038;reg_link_id=1cead419582383619a5ddc6a914fb95810f4d4548fba6fc496e316c22635389b&#038;utm_source=display&#038;utm_medium=affiliate_websites&#038;utm_campaign=EFSE&#038;InnoEX2025-DA&#038;NewsBites&#038;utm_content=exh_mkt&#038;DCSext.dept=5&#038;utm_id=20250214_657\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/02\/2025-InnoEX-NewsBites-880x200eng.jpg\" class=\"attachment-large size-large wp-image-27350\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/02\/2025-InnoEX-NewsBites-880x200eng.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/02\/2025-InnoEX-NewsBites-880x200eng-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/02\/2025-InnoEX-NewsBites-880x200eng-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7216ac6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7216ac6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30dc264\" data-id=\"30dc264\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e709b1 elementor-widget elementor-widget-image\" data-id=\"2e709b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hktdc.com\/event\/exhibitionplus\/en?ref_source=newsbites_banner\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01.jpg\" class=\"attachment-large size-large wp-image-15694\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01.jpg 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01-600x136.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2022\/08\/22_eplus_880x200_eng-01-768x175.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d7f8d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7f8d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16d974e\" data-id=\"16d974e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06e8026 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06e8026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is &hellip; <\/p>\n","protected":false},"author":28,"featured_media":28001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,24,4,367],"tags":[],"class_list":["post-28000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-events","category-tips","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic Analysis: Douyin Content Marketing for Global Businesses - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"You&#039;ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is actually a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/digital-marketing\/douyin-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Analysis: Douyin Content Marketing for Global Businesses - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"You&#039;ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? 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