{"id":28968,"date":"2025-04-15T17:09:18","date_gmt":"2025-04-15T09:09:18","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=28968"},"modified":"2026-02-06T12:02:03","modified_gmt":"2026-02-06T04:02:03","slug":"toys-and-game-trend-2025","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/wechat\/toys-and-game-trend-2025\/","title":{"rendered":"\u4ee5\u521b\u65b0\u73a9\u5177\u91cd\u6e29\u7ae5\u5e74\uff1a2025\u5e74\u73a9\u5177\u53ca\u6e38\u620f\u8d8b\u52bf\u524d\u77bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28968\" class=\"elementor elementor-28968\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016f90f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016f90f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a715b9\" data-id=\"8a715b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b4b5e elementor-widget elementor-widget-text-editor\" data-id=\"f7b4b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u7ecf\u5178\u73a9\u5177\u53ca\u6e38\u620f\u7684\u521b\u610f\u5347\u7ea7\u6b63\u6210\u4e3a\u884c\u4e1a\u8d8b\u52bf\uff0c\u5343\u79a7\u4e00\u4ee3\u4e0eZ\u4e16\u4ee3\u8d2d\u4e70\u529b\u63d0\u5347\u53ca\u6000\u65e7\u98ce\u6f6e\u63a8\u52a8\u4e86\u8fd9\u4e00\u5e02\u573a\u53d1\u5c55\u3002\u8981\u5728\u8fd9\u4e2a\u5386\u4e45\u5f25\u65b0\u7684\u884c\u4e1a\u4e2d\u7acb\u8db3\uff0c\u5168\u7403\u4e70\u5bb6\u4e0e\u4f9b\u5e94\u5546\u5fc5\u987b\u4e0d\u65ad\u521b\u65b0\uff0c\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u7ae5\u5e74\u8bb0\u5fc6\u7684\u60c5\u611f\u9700\u6c42\u548c\u65e5\u65b0\u6708\u5f02\u7684\u5174\u8da3\u3002<\/p><p>\u672c\u6587\u5c06\u5c55\u671b\u73a9\u5177\u4e0e\u6e38\u620f\u884c\u4e1a\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u52a9\u529b\u628a\u63e1\u65b0\u5174\u5546\u673a\u7684\u4e13\u4e1a\u6d1e\u5bdf\uff0c\u5e76\u5b9e\u73b0\u4e0e\u8ffd\u6c42\u5a31\u4e50\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u5efa\u7acb\u6df1\u5ea6\u8054\u7ed3\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b403a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9b403a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0049a4b\" data-id=\"0049a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a12c9c8 elementor-widget elementor-widget-text-editor\" data-id=\"a12c9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>01 \u6000\u65e7\u7ecf\u6d4e\uff1a\u7ecf\u5178\u73a9\u5177\u7684\u65b0\u751f<\/h2><p>\u7ae5\u5e74\u8bb0\u5fc6\u662f\u8de8\u8d8a\u6587\u5316\u7684\u5171\u540c\u8bed\u8a00\u3002\u5728\u591a\u5143\u6587\u5316\u80cc\u666f\u4e0e\u793e\u4f1a\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u6b63\u8fce\u6765\u670d\u52a1\u4e0d\u540c\u7fa4\u4f53\u7684\u72ec\u7279\u673a\u9047\u3002\u636eFortune Business Insights\u6570\u636e\uff0c60%\u7684\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u8005\u66fe\u4e3a\u91cd\u6e29\u7ae5\u5e74\u8d2d\u4e70\u73a9\u5177\u6216\u6e38\u620f\u3002<\/p><p>\u4f01\u4e1a\u901a\u8fc7\u590d\u523b80-90\u5e74\u4ee3\u7ecf\u5178\u4ea7\u54c1\u5f15\u53d1\u60c5\u611f\u5171\u9e23\uff0c\u4f8b\u5982\uff1a<\/p><ul><li>\u4e50\u9ad8\u63a8\u51fa\u300a\u8001\u53cb\u8bb0\u300b\u300a\u54c8\u5229\u6ce2\u7279\u300b\u7b49\u7ecf\u5178\u5f71\u89c6IP\u8054\u540d\u5957\u88c5\uff0c\u7cbe\u51c6\u5207\u5165\u6210\u4eba\u6536\u85cf\u7231\u597d\u8005\u5e02\u573a\uff1b<\/li><li>\u300a\u53d8\u5f62\u91d1\u521a\u300b\u3001\u300a\u661f\u7403\u5927\u6218\u300b\u7b49\u7ecf\u5178IP\u624b\u529e\u8fd1\u671f\u9500\u91cf\u6fc0\u589e\uff0c\u8fd9\u65e2\u6e90\u4e8e\u6d88\u8d39\u8005\u7684\u6000\u65e7\u60c5\u7ed3\uff0c\u4e5f\u5f97\u76ca\u4e8e\u4e0e\u5f71\u89c6\u5de8\u4f5c\u7684\u8054\u52a8\u6548\u5e94\u3002<\/li><\/ul><p>\u501f\u52a9\u60c5\u611f\u8054\u7ed3\u7684\u8425\u9500\u7b56\u7565\u5df2\u88ab\u8bc1\u5b9e\u80fd\u663e\u8457\u63d0\u5347\u9500\u91cf\u3002\u63a8\u51fa\u590d\u53e4\u98ce\u4ea7\u54c1\u7ebf\u6216\u5f00\u5c55\u6000\u65e7\u4e3b\u9898\u8054\u540d\u8bbe\u8ba1\uff0c\u65e2\u80fd\u5438\u5f15\u8d44\u6df1\u85cf\u5bb6\uff0c\u4e5f\u80fd\u6253\u52a8\u666e\u901a\u6d88\u8d39\u8005\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a9dc15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a9dc15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-593fd6e\" data-id=\"593fd6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f3433 elementor-widget elementor-widget-image\" data-id=\"f5f3433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzUyOTc4NTk4Ng==&#038;mid=2247547290&#038;idx=1&#038;sn=f625dd983bb5f849bce6b463db9f71ad&#038;scene=21#wechat_redirect\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-1-1024x435.jpg\" class=\"attachment-large size-large wp-image-36349\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-1-1024x435.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-1-600x255.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-1-768x326.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c299e35\" data-id=\"c299e35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5adebeb elementor-widget elementor-widget-text-editor\" data-id=\"5adebeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><span style=\"color: #ff6600;\"><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/span><\/p><p><a href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzUyOTc4NTk4Ng==&amp;mid=2247547290&amp;idx=1&amp;sn=f625dd983bb5f849bce6b463db9f71ad&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\">\u73a9\u4e50\u65f6\u95f4\u5230\uff012025\u5e74\u70ed\u95e8\u73a9\u5177\u548c\u6e38\u620f\u8d8b\u52bf<\/a><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d78e034 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d78e034\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d25cbc\" data-id=\"1d25cbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-185160e elementor-widget elementor-widget-image\" data-id=\"185160e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"672\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-2.png\" class=\"attachment-large size-large wp-image-36351\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-2.png 1000w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-2-600x403.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/04\/toys-and-game-trend-2025-2-768x516.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u7ecf\u5178\u73a9\u5177\u4e0e\u6e38\u620f\u80fd\u591f\u5438\u5f15\u5168\u5e74\u9f84\u6bb5\u6d88\u8d39\u8005\u7684\u9752\u7750<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67974b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67974b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f2e094\" data-id=\"5f2e094\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4181e45 elementor-widget elementor-widget-text-editor\" data-id=\"4181e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>02 \u6210\u4eba\u73a9\u5177\u5e02\u573a\u5d1b\u8d77<\/h2><p>\u8c03\u7814\u673a\u6784NPD Group\u6307\u51fa\uff0c\u201c\u6210\u4eba\u73a9\u5177\u201d\uff08Kidult\uff09\uff1a\u6307\u6210\u4eba\u4e3a\u81ea\u5df1\u8d2d\u4e70\u73a9\u5177\uff0c\u5df2\u5360\u5168\u7403\u73a9\u5177\u5e74\u9500\u91cf\u8fd125%\u3002\u54c1\u724c\u6b63\u901a\u8fc7\u5c06\u8da3\u5473\u8bbe\u8ba1\u4e0e\u6210\u719f\u5316\u529f\u80fd\u76f8\u878d\u5408\uff0c\u7cbe\u51c6\u805a\u7126\u8fd9\u4e00\u6d88\u8d39\u7fa4\u4f53\u3002\u5178\u578b\u6848\u4f8b\u5305\u62ec\uff1a<\/p><ul><li>\u6210\u4eba\u684c\u6e38\uff1a\u53bb\u5e74\uff0c\u8bf8\u5982\u300a\u5e7d\u6e2f\u8ff7\u57ce\u300b\u548c\u300a\u9f99\u4e0e\u5730\u4e0b\u57ce\u300b\u8fd9\u7c7b\u5267\u60c5\u590d\u6742\u7684\u53d9\u4e8b\u7c7b\u684c\u6e38\u4e2d\uff0c\u73a9\u5bb6\u53c2\u4e0e\u5ea6\u8fbe\u5230\u4e86\u5386\u53f2\u65b0\u9ad8\uff1b<\/li><li>\u62fc\u88c5\u6a21\u578b\uff1a\u62fc\u88c5\u98de\u673a\u3001\u6c7d\u8f66\u7b49\u4f20\u7edf\u7ae5\u5e74\u7231\u597d\u5728\u201c\u6210\u5e74\u5b69\u7ae5\u201d\u4e2d\u518d\u5ea6\u98ce\u9761\u3002\u5934\u90e8\u54c1\u724c\u7530\u5bab\uff08Tamiya\uff09\u7684\u9500\u91cf\u8f83\u6b64\u524d\u589e\u957f\u4e8615%\u3002<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de24115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de24115\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b899164\" data-id=\"b899164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d09dce elementor-widget elementor-widget-text-editor\" data-id=\"7d09dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>03 \u4e2a\u6027\u5316\u4e0e\u6536\u85cf\u4ef7\u503c<\/h2><p>\u4e2a\u6027\u5316\u8bbe\u8ba1\u5df2\u6210\u4e3a\u73a9\u5177\u884c\u4e1a\u7684\u7a81\u51fa\u4eae\u70b9\u3002\u636e\u6b27\u777f\u56fd\u9645\uff08Euromonitor\uff09\u9884\u6d4b\uff0c2023\u81f32038\u5e74\u95f4\uff0c\u5b9a\u5236\u7c7b\u6e38\u620f\u4ea7\u54c1\u5e74\u590d\u5408\u589e\u957f\u7387\u5c06\u8fbe6.9%\uff0c\u589e\u901f\u9886\u8dd1\u5168\u7403\u73a9\u5177\u5e02\u573a\u3002\u6d88\u8d39\u8005\u6108\u53d1\u9752\u7750\u80fd\u5f70\u663e\u4e2a\u4eba\u98ce\u683c\u6216\u7cbe\u51c6\u5339\u914d\u504f\u597d\u7684\u5b9a\u5236\u65b9\u6848\uff0c\u4f8b\u5982\uff1a<\/p><ul><li>\u5b9a\u5236\u5316\u5e73\u53f0\uff08\u5982\u201cBuild-A-Bear Workshop\u201d\uff09\u53ca\u9762\u5411\u6536\u85cf\u7231\u597d\u8005\u793e\u7fa4\u7684\u8ba2\u9605\u76d2\u5b50\u670d\u52a1\u5747\u5448\u73b0\u6307\u6570\u7ea7\u589e\u957f\uff1b<\/li><li>\u7f8e\u6cf0\u516c\u53f8\uff08Mattel\uff09\u65d7\u4e0b\u201c\u82ad\u6bd4\u7b7e\u540d\u7cfb\u5217\u201d\uff08Barbie 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