{"id":32317,"date":"2025-08-06T15:56:29","date_gmt":"2025-08-06T07:56:29","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=32317"},"modified":"2025-08-06T16:07:00","modified_gmt":"2025-08-06T08:07:00","slug":"gen-z","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/trend\/gen-z\/","title":{"rendered":"Gen Z\u2019s Consumer Influence: What Worldwide Buyers Should Be Sourcing Next"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32317\" class=\"elementor elementor-32317\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a97279f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a97279f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-746676f\" data-id=\"746676f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c71d72 elementor-widget elementor-widget-text-editor\" data-id=\"2c71d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a world shaped by rapid digital transformation and shifting geopolitical currents, Gen Z emerges as more than just the next wave of consumers \u2014 they are strategic drivers of global product sourcing. With spending power projected to surpass USD 3 trillion by 2026, Gen Z\u2019s behavior signals aren\u2019t merely trends \u2014 they\u2019re sourcing roadmaps.<\/p><p><strong>Recent consumer insights from NielsenIQ, Exploding Topics, and Mintel reveal that Gen Z\u2019s purchasing power \u2014 projected to reach USD 450 billion globally in 2025 \u2014 is increasingly concentrated in four high-growth categories:<\/strong><\/p><ol><li><strong>Beauty &amp; Skincare<\/strong>: 69% of Gen Z turn to TikTok for beauty discovery, and 54% trust online influencers for product recommendations. Clean, cruelty-free, and personalized skincare products are especially favored.<\/li><li><strong>Functional Food &amp; Snacks<\/strong>: Gen Z are dubbed \u201csuper snackers,\u201d with a quarter snacking more than once daily. They seek sensory stimulation and global flavors, often subscribing to curated snack boxes.<\/li><li><strong>Tea &amp; Emotional Wellness<\/strong>: With 53% of Gen Z wanting brands to support mental health, products that promote calm, sleep, or emotional balance \u2014 like adaptogenic teas \u2014 are gaining traction.<\/li><li><strong>Smart Devices &amp; Digital Accessories<\/strong>: As digital natives, 74% of Gen Z prefer shopping via smartphones, and they\u2019re 60% more likely than average to use mobile wallets like Apple Pay. Their tech purchases reflect both utility and identity.<\/li><\/ol><p>In today\u2019s volatile climate \u2014 from shifting tariff policies to regional trade tensions \u2014 global buyers must stay alert. These Gen Z priorities offer a clear view of what\u2019s gaining traction and where sourcing should pivot next to maximize market relevance and exposure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c10655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c10655\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-396e29b\" data-id=\"396e29b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6852f6 elementor-widget elementor-widget-image\" data-id=\"a6852f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-1024x683.jpg\" class=\"attachment-large size-large wp-image-29579\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/05\/shutterstock_2336208091-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd1cda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd1cda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06a4131\" data-id=\"06a4131\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-955dccb elementor-widget elementor-widget-heading\" data-id=\"955dccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beauty &amp; Skincare: Clean, Conscious, and Tech-Enhanced<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25e1a5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25e1a5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8262fdf\" data-id=\"8262fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a200f elementor-widget elementor-widget-text-editor\" data-id=\"98a200f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beauty has become wellness \u2014 and Gen Z leads this transformation. They seek products that support skin health, emotional wellbeing, and environmental values. For buyers, this means sourcing products that offer both <strong>function and philosophy<\/strong>:<\/p><ul><li>At-home skincare tech like LED treatment masks and cleansing tools<\/li><li>Refillable creams and solid formats with low-waste packaging<\/li><li>Multi-use stick cosmetics for minimal routines and maximum flexibility<\/li><li>Fragrance formats that are compact, portable, and sustainable<\/li><li>Calming gels and microbiome-safe formulations for sensitive skincare<\/li><\/ul><p>These beauty essentials are no longer luxuries \u2014 they\u2019re part of Gen Z\u2019s daily rituals, blending aesthetic minimalism with proven results.<\/p><p>\ud83d\udd17 <a href=\"https:\/\/tinyurl.com\/5n78yfff\" target=\"_blank\" rel=\"noopener\">Explore Health, Beauty and Baby Care<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d20c92e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d20c92e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97bff5e\" data-id=\"97bff5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aff1da5 elementor-widget elementor-widget-heading\" data-id=\"aff1da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Functional Food &amp; Snacks: Flavorful, Global, and Purposeful<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7595287 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7595287\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61323be\" data-id=\"61323be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beaf7c0 elementor-widget elementor-widget-text-editor\" data-id=\"beaf7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gen Z are redefining snacking as a health strategy \u2014 choosing foods that enhance focus, fuel busy schedules, and express taste curiosity. For sourcing professionals, this means:<\/p><ul><li>Protein-rich jerky and chickpea snacks for on-the-go fuel<\/li><li>Stress-soothing snacks made with calming herbs like chamomile and holy basil<\/li><li>Plant-forward bites like vegan cookies, puffed rice snacks, and flexitarian bars<\/li><li>Low-sugar antioxidant beverages positioned as both energizers and wellness drinks<\/li><\/ul><p>Buyers should respond with snacks that balance <strong>function, flavor, and narrative<\/strong> \u2014 products that Gen Z can share, post, and snack with intention.<\/p><p>\ud83d\udd17 <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Catalog\/Confectionary-Snacks-deab13d0e39f11ea883f06c82c63b760\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Explore Food &amp; Beverage<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1510fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1510fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8fdb1\" data-id=\"5f8fdb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43a2b7e elementor-widget elementor-widget-heading\" data-id=\"43a2b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tea &amp; Emotional Wellness: Calm, Focus, and Functional Sips<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c69e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c69e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28cb162\" data-id=\"28cb162\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a51f0 elementor-widget elementor-widget-text-editor\" data-id=\"33a51f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In contrast to high-stimulation digital life, Gen Z is investing in <strong>quiet moments and emotional balance<\/strong>. Tea has become a wellness anchor \u2014 infused with calming ingredients and packaged for both ritual and convenience. Sourcing trends include:<\/p><ul><li>Herbal blends that support sleep, stress relief, and emotional clarity<\/li><li>Brain-boosting teas with calming and energizing herbs like green tea, ginseng, and rosemary<\/li><li>Gut-friendly infusions targeting digestion and anti-inflammatory benefits<\/li><li>Sparkling botanical drinks \u2014 low-sugar, calming and functional, and visually appealing<\/li><li>Personalized tea kits designed for gifting, journaling, or desk-side calm<\/li><\/ul><p>This generation views tea not just as a beverage, but as a signal of self-care \u2014 pairing it with curated products like diffusers, lamps, or desktop accessories.<\/p><p>\ud83d\udd17 <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Catalog\/Coffee-Tea-Cocoa-da9d5bb7e39f11ea883f06c82c63b760\/1?utm_source=social_org&amp;utm_medium=nb_org&amp;utm_campaign=growth_mkt_buyer_08_genz_t_org&amp;utm_content=pec_mkt&amp;DCSext.dept=2&amp;utm_id=2025729_885\" target=\"_blank\" rel=\"noopener\">Explore Tea &amp; Herbal Drinks<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b59d255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b59d255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9405d14\" data-id=\"9405d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61a91a elementor-widget elementor-widget-heading\" data-id=\"d61a91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Devices &amp; Digital Accessories: Stylish Utility for Digital Lifestyles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5584699 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5584699\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468f9eb\" data-id=\"468f9eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080f6e5 elementor-widget elementor-widget-text-editor\" data-id=\"080f6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gen Z\u2019s digital identity is curated through their tech \u2014 demanding devices that combine performance with aesthetic value. Sourcing is evolving toward products that offer <strong>functionality, personalization, and design-led features<\/strong>:<\/p><ul><li>Wireless earbuds and phone gear with expressive casing and compact formats<\/li><li>AR-enabled smart glasses and mobile creation tools for content generation<\/li><li>Ambient desk accessories like LED lamps and digital mirror clocks<\/li><li>Wellness gadgets including portable air purifiers and humidifiers<\/li><li>Ergonomic tech kits tailored to home workspaces, study zones, and travel<\/li><\/ul><p>Tech sourcing is no longer about specs alone \u2014 Gen Z\u2019s buying decisions reflect lifestyle integration, creative flexibility, and emotional utility.<\/p><p>\ud83d\udd17 <a href=\"https:\/\/sourcing.hktdc.com\/en\/Product-Catalog\/Electronics-bc655e0ae39e11ea883f06c82c63b760\/1?ref_source=SGH&amp;utm_source=social_org&amp;utm_medium=nb_org&amp;utm_campaign=growth_mkt_buyer_08_genz_e_org&amp;utm_content=pec_mkt&amp;DCSext.dept=2&amp;utm_id=2025729_199\" target=\"_blank\" rel=\"noopener\">Explore Electronics<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d0b84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d0b84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6e67dd\" data-id=\"c6e67dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383ffaf elementor-widget elementor-widget-heading\" data-id=\"383ffaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gen Z Signals: Why Future-Ready Sourcing Starts with Understanding Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbd6b62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbd6b62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18bf266\" data-id=\"18bf266\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ef4e5 elementor-widget elementor-widget-text-editor\" data-id=\"81ef4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As Gen Z continues to shape consumer expectations and product innovation, global buyers must not just react \u2014 but anticipate. The categories above aren\u2019t just trending; they\u2019re indicators of deeper generational values. By aligning sourcing strategies with Gen Z\u2019s lifestyle signals, businesses can stay relevant, agile, and future-ready in an increasingly competitive landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56b9f5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56b9f5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e8df9\" data-id=\"99e8df9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f4b851 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f4b851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9916443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9916443\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6314ed0\" data-id=\"6314ed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b8c755 elementor-widget elementor-widget-heading\" data-id=\"7b8c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead the Change: Source Smarter with Gen Z-Driven Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dd0932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dd0932\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf52b0\" data-id=\"6bf52b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730ccae elementor-widget elementor-widget-text-editor\" data-id=\"730ccae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Gen Z sourcing shift isn\u2019t coming \u2014 it\u2019s already here. Don\u2019t get left behind. See what global buyers are adapting now to stay ahead of demand. Explore trending categories, connect with suppliers, and start sourcing smarter on <a href=\"https:\/\/sourcing.hktdc.com\/?utm_source=social_org&amp;utm_medium=nb_org&amp;utm_campaign=growth_mkt_buyer_08_genz_home_org&amp;utm_content=pec_mkt&amp;DCSext.dept=2&amp;utm_id=2025729_804\" target=\"_blank\" rel=\"noopener\">The Trusted Online Marketplace<\/a>. Forecast tomorrow\u2019s sourcing priorities \u2014 starting today.<\/p><p><strong><em>Bonus for Suppliers:<\/em><\/strong><em> <strong>Gen Z is rewriting retail norms.<\/strong> Their values\u2014from eco-conscious picks to tech-savvy tastes\u2014are reshaping demand. Show off what speaks to them on <\/em><a href=\"https:\/\/sourcing.hktdc.com\/?utm_source=social_org&amp;utm_medium=nb_org&amp;utm_campaign=growth_mkt_buyer_08_genz_home_s_org&amp;utm_content=pec_mkt&amp;DCSext.dept=2&amp;utm_id=2025729_391\" target=\"_blank\" rel=\"noopener\"><em>hktdc.com Sourcing <\/em><\/a><em>and get noticed by worldwide buyers.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00a0ffd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00a0ffd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c93638\" data-id=\"5c93638\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04bfbec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"04bfbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd9f96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd9f96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e1afb7\" data-id=\"7e1afb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66211be elementor-widget elementor-widget-accordion\" data-id=\"66211be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1071\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1071\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Sources<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1071\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1071\"><ul><li><strong>Mintel \u2013 The Future of Consumer Behaviour in the Age of Gen Z<\/strong> <a href=\"https:\/\/www.mintel.com\/insights\/consumer-research\/the-future-of-consumer-behaviour-in-the-age-of-gen-z\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.mintel.com\/insights\/consumer-research\/the-future-of-consumer-behaviour-in-the-age-of-gen-z\/<\/a><\/li><li><strong>Accio \u2013 Latest Gen Z Trends 2025: Consumer Behavior &amp; Tech Insights<\/strong> <a href=\"https:\/\/www.accio.com\/business\/latest_gen_z_trends\" target=\"_blank\" rel=\"noopener\">https:\/\/www.accio.com\/business\/latest_gen_z_trends<\/a><\/li><li><strong>Mediatool \u2013 Gen Z Trends 2025: What Marketers Need to Know<\/strong> <br \/><a href=\"https:\/\/camphouse.io\/blog\/gen-z-trends\" target=\"_blank\" rel=\"noopener\">https:\/\/camphouse.io\/blog\/gen-z-trends<\/a><\/li><li><strong>Later \u2013 Gen Z Stats &amp; Trends: How to Market to Gen Z in 2025<\/strong> <br \/><a href=\"https:\/\/later.com\/blog\/gen-z-trends\/\" target=\"_blank\" rel=\"noopener\">https:\/\/later.com\/blog\/gen-z-trends\/<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5a9f17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a9f17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db56d10\" data-id=\"db56d10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d317559 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d317559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a world shaped by rapid digital transformation and shifting geopolitical currents, Gen Z emerges as more than just the next wave of consumers \u2014 &hellip; <\/p>\n","protected":false},"author":28,"featured_media":32318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365,362,4,2],"tags":[],"class_list":["post-32317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-sourcing-trade","category-tips","category-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z\u2019s Consumer 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