{"id":32733,"date":"2025-08-21T17:10:06","date_gmt":"2025-08-21T09:10:06","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=32733"},"modified":"2025-08-21T17:10:10","modified_gmt":"2025-08-21T09:10:10","slug":"food-tea-success-2","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/food-tea-success-2\/","title":{"rendered":"Food & Tea Fairs Uncover Tasty Recipes for Business Success"},"content":{"rendered":"\t\t
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The Food Expo PRO<\/strong> and the concurrent Hong Kong International Tea Fair<\/strong>, both of which concluded on 16 August, welcomed around 18,500 buyers from 64 countries and regions, highlighting Hong Kong’s significant role as a global food trade hub. At the fairs, food innovations and emerging technologies are meeting evolving market demands and unlocking new business opportunities for exhibitors.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Considerable Tea Sales From Globally Captured on hktdc.com Sourcing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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During the International Tea Fair, HKTDC interviewed key exhibitors who use our Sourcing platform to promote their innovative products globally. One standout participant\u00a0<\/span>is Empire Teas (Pvt) Limited <\/strong><\/a>featuring assorted teabags and giftboxes. According to Sahampathy Dissanayake, General Manager of Marketing, the company exports more than 22,000 tonnes of tea annually to over 70 countries.\u00a0<\/p>

By listing their tea products on hktdc.com Sourcing<\/a>, they have attracted enquiries from France, the UK, Australia, UAE, the US, Hong Kong and Chinese Mainland. These leads have the potential to generate an additional US$100,000 to US$150,000 in order volume.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Empire Teas specializes in tea products from Sri Lanka.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tea product lines of different gradients.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chinese Teas Attract Numerous ASEAN Buyers Online and Offline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Another exhibitor showcasing strong growth was Shengtang Business Co<\/strong>mpany<\/strong> Limited\u00a0<\/strong><\/a>specializing in premium Chinese teas such as Tieguanyin, Pu’er Tea, and Da Hong Pao. Founder Jinny Hong praised the EXHIBITION+ model<\/a> which drives offline enquiries for their popular products. Buyers from the Czech Republic, Indonesia, Thailand, and the Philippines have shown interest in their special-edition tea gift boxes and design-led packaging inspired by Chinese Dynasties.<\/strong><\/p>

In addition, by upgrading to Deluxe Package on hktdc.com Sourcing<\/a>, the company has expanded online visibility and buyer reach, effectively attracting more international enquiries.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Shengtang and their signature Chinese tea gift boxes.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A close-up of the tea gift box set.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Japanese Mushrooms Access Global Markets via hktdc.com Sourcing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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HKTDC also visited Towa Kanbutu Company Limited<\/a>\u00a0<\/strong>at Food Expo PRO which offers high-quality mushrooms, green tea powder and Japanese black rice. The company’s Sales & Marketing Department Chief Matsunaga Hayato told us they aim to deepen its presence in Hong Kong, and through Food Expo PRO, they have additionally engaged potential customers from Malaysia, India, and other regions.<\/p>

The hktdc.com Sourcing<\/a> platform has proven highly effective as the company has received enquiries from buyers from France, the United States, Mexico, Taiwan, and the Philippines<\/strong>, who have shown keen interest in their mushroom products. The EXHIBITION+ model<\/a> also helped them maintain connections and nurture 30 potential leads.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Towa Kanbuta let customers taste their mushroom products.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A cooking demo of the company's shiitake (Japanese mushrooms).<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Maximizing Global Business Opportunities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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All featured exhibitors have leveraged the\u00a0hktdc.com Sourcing<\/a> platform to market their food and tea cost-effectively. This proven approach enables companies to reach international buyers and maximize their competitive advantages in the global food and beverage market.<\/span><\/p>

If you want to promote your company products, click here<\/a> to join our e-Marketplace and get connected with our community of quality buyers worldwide!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EXHIBITION+ Digital Integration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The fairs’ success extends beyond physical exhibitions through EXHIBITION+, featuring:<\/p>

  1. Physical fair experience<\/li>
  2. Click2Match<\/a>\u00a0smart business-matching technology<\/li>
  3. Intelligence Hub<\/a>\u00a0online-to-offline seminars<\/li>
  4. Integrated\u00a0hktdc.com Sourcing<\/a>\u00a0platform access<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    The Food Expo PRO and the concurrent Hong Kong International Tea Fair, both of which concluded on 16 August, welcomed around 18,500 buyers from 64 … <\/p>\n","protected":false},"author":28,"featured_media":32734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,366,375,403,369,4],"tags":[],"class_list":["post-32733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-fairs","category-food-beverage","category-food-snacks-tea","category-success-stories","category-tips"],"yoast_head":"\nFood & Tea Fairs Uncover Tasty Recipes for Business Success - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"The Food Expo PRO and the concurrent Hong Kong International Tea Fair, both of which concluded on 16 August, welcomed around 18,500 buyers from 64\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/tips\/food-tea-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food & Tea Fairs Uncover Tasty Recipes for Business Success - 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