{"id":32786,"date":"2025-08-25T16:24:47","date_gmt":"2025-08-25T08:24:47","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=32786"},"modified":"2025-08-25T16:24:53","modified_gmt":"2025-08-25T08:24:53","slug":"ageing-survey","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/trend\/ageing-survey\/","title":{"rendered":"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32786\" class=\"elementor elementor-32786\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dca580 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dca580\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6ced8a\" data-id=\"c6ced8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12fc35d elementor-widget elementor-widget-text-editor\" data-id=\"12fc35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Across the world, ageing is a common phenomenon, with the <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/ageing-and-health\" target=\"_blank\" rel=\"noopener\">UN predicting<\/a> that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural attitudes adapting, <span data-teams=\"true\">and what does this mean for global sourcing strategies<\/span>?<\/p><p>Based on <strong><em>Ipsos \u2013 Attitudes to Ageing 2025<\/em><\/strong>, a comprehensive 32-country study surveyed in early 2025 among 23,745 respondents under age 75, <span data-teams=\"true\">this article explores evolving attitudes to ageing and highlights key business sourcing insights for the growing silver economy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-310c98c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"310c98c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7505560\" data-id=\"7505560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796205c elementor-widget elementor-widget-heading\" data-id=\"796205c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udf0d Business-Relevant Key Insights from Global Attitudes to Ageing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45da165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45da165\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe685f\" data-id=\"afe685f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed483d2 elementor-widget elementor-widget-text-editor\" data-id=\"ed483d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On average, people across 32 countries say that<strong> \u201cold age\u201d begins at 66<\/strong>, while\u00a0they <strong>expect to live to about 78 years on average.\u00a0<\/strong><\/p><p><span data-teams=\"true\">Importantly, <strong>many countries overestimate<\/strong> the proportion of their population over age 65, reflecting outdated perceptions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66e8714 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66e8714\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d894e04\" data-id=\"d894e04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-653b7a4 elementor-widget elementor-widget-heading\" data-id=\"653b7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\ude0a Looking Forward to Old Age?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d78256 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d78256\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b73bcb\" data-id=\"8b73bcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2e9a2 elementor-widget elementor-widget-text-editor\" data-id=\"fc2e9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Globally, a majority (57%) of people do not look forward to old age, but <strong>positivity is higher among the young, educated, and affluent\u2014key consumer segments. <\/strong><\/span>Location-specific observations include:<\/p><ul><li>Indonesia, Philippines, South Africa, and Thailand are the most positive.<\/li><li>France, Chile, and Argentina show the least enthusiasm.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6f36ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6f36ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0975c4\" data-id=\"b0975c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64462b5 elementor-widget elementor-widget-heading\" data-id=\"64462b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83c\udfaf Life Milestones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32c2971 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32c2971\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c638c45\" data-id=\"c638c45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f683b46 elementor-widget elementor-widget-text-editor\" data-id=\"f683b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The survey presents some interesting findings as to the &#8220;ideal age&#8221; for major life events:<\/p><ul><li><strong>Ideal ages<\/strong> (global averages):<ul><li><strong>30<\/strong>: Woman having a baby<\/li><li><strong>31<\/strong>: Man becoming a father<\/li><li><strong>30<\/strong>: Buying a first home<\/li><li><strong>21<\/strong>: Start university<\/li><li><strong>28<\/strong>: Marriage<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f54327 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f54327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d30f9bb\" data-id=\"d30f9bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32dc675 elementor-widget elementor-widget-image\" data-id=\"32dc675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ideal-age-1024x505.png\" class=\"attachment-large size-large wp-image-32792\" alt=\"Ideal age for life milestones.\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ideal-age-1024x505.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ideal-age-600x296.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ideal-age-768x379.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ideal-age.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92dcc44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92dcc44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d10945\" data-id=\"8d10945\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff7e75 elementor-widget elementor-widget-text-editor\" data-id=\"1ff7e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>\u201cToo old\u201d thresholds<\/strong>:<ul><li>~40 for having a baby (women),<\/li><li>~45 for fatherhood,<\/li><li>~47 for buying a first house,<\/li><li>~38 for starting university,<\/li><li>~45 for marriage.<\/li><\/ul><\/li><\/ul><p>Yet, many believe <strong style=\"font-size: 1.125rem;\">\u201cno age is too old\u201d<\/strong><span style=\"font-size: 1.125rem;\"> for marriage (62%) or higher education (54%).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd1a3ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd1a3ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-071a7be\" data-id=\"071a7be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-025ff06 elementor-widget elementor-widget-image\" data-id=\"025ff06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/too-old-1024x514.png\" class=\"attachment-large size-large wp-image-32793\" alt=\"When is too old to be able to do the followings?\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/too-old-1024x514.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/too-old-600x301.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/too-old-768x386.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/too-old.png 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4e293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4e293\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afd4be3\" data-id=\"afd4be3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6f300c elementor-widget elementor-widget-heading\" data-id=\"a6f300c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udc54 Professions and Age<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c41b928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c41b928\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-323b112\" data-id=\"323b112\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c773cc1 elementor-widget elementor-widget-text-editor\" data-id=\"c773cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regarding professions\/leadership roles and the age range for optimum capability, respondents mostly believe the optimal age to perform the role depends on the physical activity level, qualification and experience, and specific role requirements. For example, for the following roles,\u00a0<\/p><ul><li><strong>Minimum ages<\/strong>:<ul><li>42 \u2013 national leader<\/li><li>37 \u2013 CEO<\/li><li>31 \u2013 pilot<\/li><li>30 \u2013 surgeon<\/li><li>24 \u2013 armed forces<\/li><\/ul><\/li><li><strong>Maximum ages<\/strong> (when considered \u201ctoo old\u201d):<ul><li>61 \u2013 national leader<\/li><li>52 \u2013 CEO<\/li><li>54 \u2013 pilot<\/li><li>57 \u2013 surgeon<\/li><li>50 \u2013 armed forces<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85c2c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85c2c8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92c2bed\" data-id=\"92c2bed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57a99e3 elementor-widget elementor-widget-image\" data-id=\"57a99e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/profession-1024x510.png\" class=\"attachment-large size-large wp-image-32797\" alt=\"Age range for professions.\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/profession-1024x510.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/profession-600x299.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/profession-768x383.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/profession.png 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c62cc7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c62cc7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1391bcd\" data-id=\"1391bcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d6db8 elementor-widget elementor-widget-text-editor\" data-id=\"96d6db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, someone too young may not be able to meet the role requirements of prominent leadership responsibilities effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa5b3ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa5b3ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8af6d5\" data-id=\"a8af6d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94e8a5e elementor-widget elementor-widget-heading\" data-id=\"94e8a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opportunities in the Silver Economy \u2014 Strategic Sourcing for Senior Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7388dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7388dac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d4e6d\" data-id=\"f1d4e6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b4831 elementor-widget elementor-widget-text-editor\" data-id=\"49b4831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The growing ageing population represents a massive and expanding market opportunity for businesses engaged in sourcing and supply chains. Key sourcing opportunities include:<\/p><ul><li><strong>Senior-focused products<\/strong>: Increasing demand for health, wellness, mobility aids, safety equipment, tailored nutrition, and leisure products designed for older adults.<\/li><li><strong>Technology solutions<\/strong>: Growing needs for user-friendly digital devices, smart home technologies, telehealth, and accessibility-enhancing innovations.<\/li><li><strong>Financial &amp; service trends<\/strong>: Services such as senior travel, insurance, caregiving products, and age-friendly housing materials are rising rapidly.<\/li><li><strong>Customizing offerings for diverse silver consumers<\/strong>: Regional and cultural differences mean sourcing strategies must adapt to local preferences, affordability, and healthcare infrastructure.<\/li><li><strong>Sustainability and quality<\/strong>: Older consumers are increasingly valuing quality and sustainability, aligning well with green sourcing trends.<\/li><li><strong>Collaboration with suppliers<\/strong>: Businesses should actively engage suppliers to innovate product lines that meet the ergonomic, safety, and lifestyle needs of seniors.<\/li><\/ul><p>Capitalizing on the silver economy through intentional sourcing strategies can yield competitive advantage, brand differentiation, and access to a rapidly growing consumer base.<\/p><p>Read More:<\/p><p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/silver-mkt\/\" target=\"_blank\" rel=\"noopener\">Senior Living Made Simple: Harnessing the Silver Market<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f6c57c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f6c57c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feabcc8\" data-id=\"feabcc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6deb4f elementor-widget elementor-widget-heading\" data-id=\"f6deb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrating Attitudes into Sourcing Decisions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-844e0ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"844e0ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-026b272\" data-id=\"026b272\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6803c5a elementor-widget elementor-widget-text-editor\" data-id=\"6803c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Understanding shifting attitudes to ageing can guide procurement teams to better anticipate product demand, innovate supply chains, and partner effectively:<\/p><ul><li>Tailor sourcing by considering positive perceptions among younger, affluent buyers who are early adopters.<\/li><li>Plan inventory and marketing around key life milestones that reflect purchasing triggers for ageing consumers.<\/li><li>Monitor demographic shifts and regional variations to optimize sourcing portfolios geographically.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41d5a00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41d5a00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52a8612\" data-id=\"52a8612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cc3f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d3cc3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9e10c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d9e10c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc939fa\" data-id=\"cc939fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c03180e elementor-widget elementor-widget-heading\" data-id=\"c03180e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positioning Sourcing for a Silver Economy Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afe726b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afe726b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730c560\" data-id=\"730c560\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e69022 elementor-widget elementor-widget-text-editor\" data-id=\"8e69022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Despite slow changes in societal attitudes towards ageing, the demographic reality is undeniable. Supply chains and procurement functions that recognize and adapt to these trends will unlock substantial business value. <\/span><\/p><p><span data-teams=\"true\">Explore senior-friendly product categories and sustainable sourcing solutions to meet the needs of the world\u2019s growing older population today:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc88a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc88a88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af4b9a4\" data-id=\"af4b9a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-100022e elementor-widget elementor-widget-image\" data-id=\"100022e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/NB_vep_banner.png\" class=\"attachment-large size-large wp-image-27873\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/NB_vep_banner.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/NB_vep_banner-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/03\/NB_vep_banner-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa0cf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aa0cf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e89e4\" data-id=\"63e89e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423a89e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"423a89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. &hellip; <\/p>\n","protected":false},"author":28,"featured_media":32818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,2],"tags":[],"class_list":["post-32786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","category-tips","category-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey - HKTDC Newsbites\" \/>\n<meta property=\"og:description\" content=\"Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T08:24:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T08:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Cheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Cheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey - HKTDC Newsbites","description":"Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/","og_locale":"en_GB","og_type":"article","og_title":"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey - HKTDC Newsbites","og_description":"Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural","og_url":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2025-08-25T08:24:47+00:00","article_modified_time":"2025-08-25T08:24:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg","type":"image\/jpeg"}],"author":"Alison Cheng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alison Cheng","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/ageing-survey\/"},"author":{"name":"Alison Cheng","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/cb817726a84aae33452acc03080d4c43"},"headline":"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey","datePublished":"2025-08-25T08:24:47+00:00","dateModified":"2025-08-25T08:24:53+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/trend\/ageing-survey\/"},"wordCount":633,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg","articleSection":["MARKETS","TIPS","TREND"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/trend\/ageing-survey\/","url":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/","name":"Ageing Populations and Sourcing Opportunities: Insights from the Attitudes to Ageing 2025 Survey - HKTDC Newsbites","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/#primaryimage"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg","datePublished":"2025-08-25T08:24:47+00:00","dateModified":"2025-08-25T08:24:53+00:00","description":"Across the world, ageing is a common phenomenon, with the UN predicting that by 2030, 1 in 6 people will be aged 60 or over. But how are cultural","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/trend\/ageing-survey\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2025\/08\/ageing-1.jpg","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/cb817726a84aae33452acc03080d4c43","name":"Alison Cheng","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2c2dd7d64c6ee7765cbf4c4d1a343ffdf577c7f6e264467322ab3e43ac83adf8?s=96&r=g","caption":"Alison Cheng"},"url":"https:\/\/newsbites.hktdc.com\/author\/alison-cheng\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/32786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=32786"}],"version-history":[{"count":19,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/32786\/revisions"}],"predecessor-version":[{"id":32832,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/32786\/revisions\/32832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/32818"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=32786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=32786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=32786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}