{"id":35915,"date":"2026-01-19T16:39:21","date_gmt":"2026-01-19T08:39:21","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=35915"},"modified":"2026-01-20T10:32:13","modified_gmt":"2026-01-20T02:32:13","slug":"hk-sports-mainland","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/markets\/hk-sports-mainland\/","title":{"rendered":"Score in Chinese Mainland: HK Brands Tap 54% Online Retail Surge with HKTDC Insights"},"content":{"rendered":"\t\t
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With the Chinese Mainland’s huge e-commerce retail market and supportive governmental policies, e-commerce businesses are gaining numerous market development opportunities in recent years.<\/p>

To further understand Chinese Mainland consumers’ online consumption habits and their preferences regarding Hong Kong products, <\/span>HKTDC Research<\/em> commissioned a market survey agency to conduct a questionnaire survey of 2,200 middle-income class or above consumers from different Mainland cities in 2024<\/strong>. Read this article for a summary of key survey findings, and set your business apart earlier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sustained Growth of Chinese Mainland's Online Retail Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Chinese Mainland’s National Bureau of Statistics<\/em> figures show that the Mainland\u2019s online retail sales of physical goods surged by approximately 54.1% from RMB8.5 trillion in 2019 to RMB13.1 trillion in 2024<\/strong>, signifying a remarkable growth.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The booming of the Mainland online retail market is reflected not only in the steady growth in total sales but also in the diversification of product categories. Data from the Ministry of Commerce<\/em>\u00a0reveal that, in the first half of 2025, consumers were already very accustomed to buying various consumer goods through online channels. In the online retail sales of physical goods, sports and recreation supplies (4.67%)<\/strong> accounted for a sizeable market share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Characteristics of Online Sports Product Purchases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Highest proportion of sports product purchases in tier-one cities<\/h3>

Regionally, consumers in tier\u2011one cities have the highest proportion of online sports product purchases (63%), followed by Mainland GBA cities (61%).\u00a0<\/strong><\/p>

Hong Kong sports brands becoming popular in tier-three cities<\/h3>

In terms of the market share of Hong Kong sports products, the proportions vary across regions, with the proportion of tier\u2011three city consumers purchasing Hong Kong sports products online being the highest (37%). <\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Comprehensive E-Commerce Platforms as Main Online Shopping Channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When shopping for overseas\/cross\u2011border\/global products, Chinese Mainland consumers generally prefer using Tmall Global (73%) or JD Worldwide (63%).<\/strong> Classified by region, preferences for different platforms are also quite consistent, with consumers in all locations mainly choosing Tmall Global. In terms of age and gender, consumers\u2019 preferences coincide.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Take Advantage of the Sports Product Boom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Looking into the detailed survey findings above, it is obvious that sports product e-commerce is gaining traction across the Chinese Mainland cities, and Hong Kong sports brands performed particularly well in tier-three Mainland cities. This presents enormous growth potential for these sports brands to expand their online retail sales to the tier-one Mainland cities, and the rest of Chinese Mainland.<\/p>

Since Chinese Mainland consumers prefer large trusted e-commerce platforms to conduct purchase, Hong Kong sports brands should tap into the market with a reputable e-commerce platform to make sure they are having enough online exposure across the competitive digital space.<\/p>

Explore Full Research Findings<\/span><\/span><\/span><\/h3>

Access detailed insights, including respondent demographics, via:<\/p>

Chinese Mainland Retail Market: Market Positioning of Hong Kong Sports Products<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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For B2B trade of sports products, do not miss out on our e-Marketplace<\/strong> where quality meets verified network of global buyers and suppliers.<\/p>

Explore our collection of sports utilities now:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sports Supplies FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. What categories are included under sports products?<\/h3>

Sports products typically cover:<\/p>

  • Apparel<\/strong> \u2013 activewear, compression wear, performance clothing.<\/li>
  • Footwear<\/strong> \u2013 running shoes, training shoes, hiking boots.<\/li>
  • Equipment<\/strong> \u2013 balls, rackets, weights, yoga mats, etc.<\/li>
  • Accessories<\/strong> \u2013 sports watches, water bottles, gym bags, protective gear.<\/li>
  • Smart Sports Tech<\/strong> \u2013 fitness trackers, smart shoes, connected equipment.<\/li><\/ul>

    2. What are the main buyer segments in Chinese Mainland\u2019s sports market?<\/h3>
    • Urban Millennials & Gen Z:<\/strong> Fitness-conscious and trend-driven consumers.<\/li>
    • Outdoor Enthusiasts:<\/strong> Growing interest in hiking, cycling, and camping gear.<\/li>
    • Team Sports Participants:<\/strong> Basketball, football, and badminton remain strong.<\/li>
    • Wellness & Lifestyle Consumers:<\/strong> Home fitness and yoga driving demand for light equipment and wearables.<\/li><\/ul>

      3. What\u2019s the outlook for the sports products market?<\/h3>
      • Steady Growth:<\/strong> Chinese Mainland remains a major growth hub for sports and fitness goods.<\/li>
      • Innovation Focus:<\/strong> Tech-embedded and sustainable products will lead demand.<\/li>
      • Health & Lifestyle Shift:<\/strong> Post-pandemic awareness continues to fuel fitness-oriented consumption.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        With the Chinese Mainland’s huge e-commerce retail market and supportive governmental policies, e-commerce businesses are gaining numerous market development opportunities in recent years. To further … <\/p>\n","protected":false},"author":28,"featured_media":35929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[399,389,3],"tags":[],"class_list":["post-35915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-sports","category-buyer-surveys","category-markets"],"yoast_head":"\nScore in Chinese Mainland: HK Brands Tap 54% Online Retail Surge with HKTDC Insights - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"With the Chinese Mainland's huge e-commerce retail market and supportive governmental policies, e-commerce businesses are gaining numerous market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/markets\/hk-sports-mainland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Score in Chinese Mainland: HK Brands Tap 54% Online Retail Surge with HKTDC Insights - 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