{"id":37683,"date":"2026-04-24T16:36:05","date_gmt":"2026-04-24T08:36:05","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=37683"},"modified":"2026-04-27T14:25:43","modified_gmt":"2026-04-27T06:25:43","slug":"pet-food","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/markets\/pet-food\/","title":{"rendered":"The Pet Food Challenge: Why Local Brands Are Winning in China"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37683\" class=\"elementor elementor-37683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e222a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e222a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd52d86\" data-id=\"dd52d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8317c elementor-widget elementor-widget-text-editor\" data-id=\"8b8317c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In China&#8217;s rapidly expanding pet food market \u2014 now valued at roughly <strong>US$24\u202fbillion<\/strong> \u2014 domestic brands are gaining momentum and directly challenging global players. <span style=\"font-size: 1.125rem;\"><strong>Between 2014 and 2024, domestic annual sales surged sixfold<\/strong>, making pet food one of the few bright spots amid broader economic headwinds.<\/span><\/p><div>Local firms ranging from <em>Kweichow Moutai<\/em> to dairy giants <em>Mengniu<\/em> and <em>Yili<\/em> are entering the pet food space through fermentation by-products or acquisitions. <strong>Their strengths lie in appealing to pet owners through attractive packaging, diverse flavors, high animal\u2011protein content, and heavy investment in e\u2011commerce and social media channels like Douyin.<\/strong><\/div><h3>Global Pet Market Players Continue to Thrive<\/h3><div>Despite rising competition by domestic firms, <span style=\"font-size: 1.125rem;\"><span style=\"font-size: 1.125rem;\"><strong>not all global brands are pulling back<\/strong>: <em>Mars\u2019 Royal Canin<\/em> retains strong performance by localizing production, educating veterinarians, and supporting breeders, <\/span><\/span>signaling that strategic localization investments pay off.<\/div><div><div>\u00a0<\/div><div><a href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/chinas-24-billion-pet-food-market-heats-up-local-brands-challenge-global-players-2026-04-23\/\" target=\"_blank\" rel=\"noopener\"><em>Source: Reuters<\/em><\/a><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b80eb9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b80eb9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4b370\" data-id=\"7a4b370\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1d520 elementor-widget elementor-widget-image\" data-id=\"4d1d520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-1024x683.jpg\" class=\"attachment-large size-large wp-image-37686\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-1024x683.jpg 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-600x400.jpg 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-768x512.jpg 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-1536x1024.jpg 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/shutterstock_2709539249-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Localization becomes an important strategy in the Chinese pet food market.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-886e4a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"886e4a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7f419\" data-id=\"7f7f419\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07d9684 elementor-widget elementor-widget-heading\" data-id=\"07d9684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Should Global Pet Industry Traders Position Their Business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f68f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f68f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d692d0f\" data-id=\"d692d0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf0af5f elementor-widget elementor-widget-text-editor\" data-id=\"cf0af5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>For Buyers<\/h3><div>International buyers (retailers\/distributors) must <strong>vet partners carefully<\/strong>. Local producers\u2019 rapid growth paired with lax regulation means quality assurance and compliance should be paramount.\u00a0<\/div><h3>For Suppliers<\/h3><div>Global suppliers (e.g. pet food ingredient producers) should <strong>align with local preferences<\/strong>: clean labels, high animal protein, fresh ingredients, and health\u2011oriented formulations. They <span style=\"font-size: 1.125rem;\">must <strong>continue deep localization<\/strong> \u2014 investing in production facilities, forging local partnerships, and tailoring marketing to Chinese platforms, similar to <em>Royal Canin<\/em>\u2019s strategy.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92e3da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92e3da1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26aa887\" data-id=\"26aa887\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35404c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a35404c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-831e053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"831e053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ada5db\" data-id=\"5ada5db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b8466 elementor-widget elementor-widget-heading\" data-id=\"49b8466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted e-Marketplace to Navigate Changing Trade Dynamics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-978700f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"978700f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70e6ff7\" data-id=\"70e6ff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71205ec elementor-widget elementor-widget-text-editor\" data-id=\"71205ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With evolving economic environment and changing market demands, it is vital to choose a reliable e-commerce platform.<\/p><p>Be sure to continue your sourcing with\u00a0<strong><em>hktdc.com Sourcing<\/em>, a statutory-backed e-Marketplace<\/strong>\u00a0with thousands of product varieties and trusted by millions of buyers and suppliers worldwide.<\/p><p>Our e-Marketplace provides a one-stop e-commerce platform for suppliers like you to:<\/p><ul><li>display a comprehensive product portfolio<\/li><li>showcase certifications, awards and third-party verifications<\/li><li>meet potential buyers online anytime, anywhere<\/li><li>ensure your products appear in relevant buyer searches with advanced AI technology<\/li><\/ul><p>Kickstart your exploration by clicking the banner below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7188ba7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7188ba7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a74aa55\" data-id=\"a74aa55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b427c elementor-widget elementor-widget-image\" data-id=\"03b427c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/become-a-supplier\/trade-war\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-1024x508.png\" class=\"attachment-large size-large wp-image-37693\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-1024x508.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-600x297.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-768x381.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-1536x761.png 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/04\/EN1-2048x1015.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ede1f93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ede1f93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-301bfa9\" data-id=\"301bfa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1ad45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f1ad45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In China&#8217;s rapidly expanding pet food market \u2014 now valued at roughly US$24\u202fbillion \u2014 domestic brands are gaining momentum and directly challenging global players. Between &hellip; <\/p>\n","protected":false},"author":28,"featured_media":37697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,380,3],"tags":[],"class_list":["post-37683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homeware","category-lifestyle","category-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pet Food Challenge: Why Local Brands Are Winning in China - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"In China&#039;s rapidly expanding pet food market \u2014 now valued at roughly US$24\u202fbillion \u2014 domestic brands are gaining momentum and directly challenging global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/markets\/pet-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pet Food Challenge: Why Local Brands Are Winning in China - 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