{"id":39183,"date":"2026-08-20T09:41:30","date_gmt":"2026-08-20T01:41:30","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=39183"},"modified":"2026-08-20T14:33:52","modified_gmt":"2026-08-20T06:33:52","slug":"cooling-fabric","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/markets\/cooling-fabric\/","title":{"rendered":"Beyond \u201cCooling\u201d Claims: What Global Buyers Should Demand in Hot-Weather Clothing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39183\" class=\"elementor elementor-39183\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c0641c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c0641c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1777a43\" data-id=\"1777a43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e97ccb3 elementor-widget elementor-widget-text-editor\" data-id=\"e97ccb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>Extreme heat affects more than how people feel in their clothes \u2014 what they wear can change how effectively the body cools itself through sweat evaporation. However, there is no single \u201cbest\u201d fabric for all situations. Researchers cited by <em>The Associated Press (AP)<\/em> emphasize that the most important factor is clothing design that <strong>doesn\u2019t hamper sweat evaporation<\/strong>, alongside properties like airflow, moisture handling, fit, weight, construction, and even color.<\/div><div>\u00a0<\/div><div>Here are several key takeaways from AP&#8217;s study:<\/div><div><div><ul><li><strong>Lightweight, breathable, high air-permeability clothing<\/strong> helps air move to the skin and supports evaporation. Open-weave and loose-knit structures generally perform better than tightly woven fabrics, and heavy finishes that block airflow reduce cooling.<br \/><br \/><\/li><li><strong>Moisture management matters, but \u201cwicking\u201d isn\u2019t always equal to \u201ccooling.\u201d<\/strong> Moving sweat away from skin may feel drier, yet evaporation farther from the skin may reduce direct cooling.<br \/><br \/><\/li><li><strong>Fit should match activity:<\/strong> looser fits can boost airflow during sitting\/standing, while tighter fits during exercise may support faster evaporation depending on the garment and context.<br \/><br \/><\/li><li><strong>Cotton vs. polyester isn\u2019t universal:<\/strong> cotton absorbs sweat and can feel heavy when saturated; polyester can dry faster via engineered moisture transport, but untreated polyester can become uncomfortable as sweat accumulates.<br \/><br \/><\/li><li><strong>Sun exposure adds another layer:<\/strong> loose, ventilated coverage can reduce UV risk, and <strong>lighter\/reflective colors<\/strong> can reduce heat gain from sunlight. Label terms like \u201ccooling\u201d may reflect a temporary skin-cooling touch effect rather than sustained performance.<\/li><\/ul><p><a href=\"https:\/\/apnews.com\/article\/weather-heat-wave-clothing-fabrics-cooling-a15bf647a164d557500c873dab6ee7f0\" target=\"_blank\" rel=\"noopener\"><em>Source: The Associated Press<\/em><\/a><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08d23bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08d23bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e488347\" data-id=\"e488347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f000a3 elementor-widget elementor-widget-heading\" data-id=\"3f000a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Does This Mean to Global Fashion Traders?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7cb8b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7cb8b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-516b4fc\" data-id=\"516b4fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3372ab2 elementor-widget elementor-widget-text-editor\" data-id=\"3372ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;cooling&#8221; claims are especially relevant to global buyers and suppliers engaged in the fashion, garment and textile industry. Some practical ways to work it out include:<\/p><div><ul><li><strong>Require specs beyond fiber content<\/strong>: air permeability, knit\/weave density, finish chemistry (no airflow-blocking treatments), moisture transport behavior, and garment weight.<br \/><br \/><\/li><li><strong>Test for performance under realistic conditions<\/strong> (high sweat + direct sun + different humidity levels), since \u201ccooling\u201d claims can be misleading without evaporation\/reflectance\/breathability evidence.<br \/><br \/><\/li><li><strong>Build assortments by use-case<\/strong>: outdoor sun coverage, commuting, light work, and exercise each favor different constructions and fits.<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-150e3cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"150e3cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cc8baf\" data-id=\"4cc8baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d45b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95d45b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9614f03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9614f03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53c283f\" data-id=\"53c283f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9378cc elementor-widget elementor-widget-heading\" data-id=\"c9378cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted e-Marketplace to Navigate Evolving Macro Environment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b4d6b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b4d6b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d36367\" data-id=\"5d36367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a80432 elementor-widget elementor-widget-text-editor\" data-id=\"5a80432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With stringent sustainability needs and changing market demands, it is vital to choose a reliable e-commerce platform.<\/p><p>Be sure to continue your sourcing with\u00a0<strong><em>hktdc.com Sourcing<\/em>, a statutory-backed e-Marketplace<\/strong>\u00a0with thousands of product varieties and trusted by millions of buyers and suppliers worldwide.<\/p><p>Our e-Marketplace provides a one-stop e-commerce platform for suppliers like you to:<\/p><ul><li>display a comprehensive product portfolio<\/li><li>showcase certifications, awards and third-party verifications<\/li><li>meet potential buyers online anytime, anywhere<\/li><li>ensure your products appear in relevant buyer searches with advanced AI technology<\/li><\/ul><p>Kickstart your exploration by clicking the banner below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4063c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4063c94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2031549\" data-id=\"2031549\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9886411 elementor-widget elementor-widget-image\" data-id=\"9886411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/newsbites\/become-a-supplier\/trade-war\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-1024x508.png\" class=\"attachment-large size-large wp-image-37273\" alt=\"\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-1024x508.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-600x297.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-768x381.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-1536x761.png 1536w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2026\/03\/EN1-2048x1015.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2b02f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2b02f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f22fedc\" data-id=\"f22fedc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a07ef3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a07ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Extreme heat affects more than how people feel in their clothes \u2014 what they wear can change how effectively the body cools itself through sweat &hellip; <\/p>\n","protected":false},"author":28,"featured_media":39184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400,402,3,363,4],"tags":[],"class_list":["post-39183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-fairs","category-fashion-fairs","category-markets","category-sustainability","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beyond \u201cCooling\u201d Claims: What Global Buyers Should Demand in Hot-Weather Clothing - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"Extreme heat affects more than how people feel in their clothes \u2014 what they wear can change how effectively the body cools itself through sweat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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