{"id":8386,"date":"2021-07-30T15:01:00","date_gmt":"2021-07-30T07:01:00","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=8386"},"modified":"2023-03-23T10:59:09","modified_gmt":"2023-03-23T02:59:09","slug":"4-things-to-learn-for-a-successful-kickstarter-campaign","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/markets\/4-things-to-learn-for-a-successful-kickstarter-campaign\/","title":{"rendered":"4 Things to Learn for a Successful Kickstarter Campaign: Product Quality Control"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8386\" class=\"elementor elementor-8386\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f6ea0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f6ea0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46a7f8e\" data-id=\"46a7f8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8867228 elementor-widget elementor-widget-text-editor\" data-id=\"8867228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> is a great way to raise funds for a project without accumulating debt. But it has its challenges. The internet is full of stories of campaign flops. This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46bbb5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46bbb5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c82723\" data-id=\"0c82723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76489a7 elementor-widget elementor-widget-heading\" data-id=\"76489a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. \nSet realistic goals and expectation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8297d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8297d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77ae83f\" data-id=\"77ae83f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f611e8f elementor-widget elementor-widget-text-editor\" data-id=\"f611e8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Realistic goals and expectations prevent you from setting yourself up for failure. They help manage your backers\u2019 expectations, so you don\u2019t disappoint them. After all, nothing is worse than not delivering on your promises.<\/p><p>More importantly, having a reasonable deadline increases the likelihood of not running into quality control issues. When you don\u2019t give yourself buffer time to handle unexpected problems, especially with a tight schedule, you\u2019ll be rushing production and delivery to meet deadlines, leading to compromises in quality control measures. As a result, product quality is bound to be affected. If you give yourself the extra time, you have more time to work on your product when issues happen. If you\u2019re lucky enough to not need it, then you can release a perfected product earlier than expected, something that no one will ever complain about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86201c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86201c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6686982\" data-id=\"6686982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5989e4 elementor-widget elementor-widget-heading\" data-id=\"c5989e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. \nDon\u2019t skip the pilot build<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a284680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a284680\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56450f6\" data-id=\"56450f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4aed80 elementor-widget elementor-widget-text-editor\" data-id=\"f4aed80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In manufacturing, there are three stages of the development process: prototyping, pilot building, and production. The purpose of the pilot build is to resolve all potential problems before going into full production. During this stage, test runs are done at a higher volume to see how production can cope with manufacturing more units.<\/p><p>It\u2019s important that this step isn\u2019t neglected, because it been pivotal in the stories of failed campaigns. One example is Zano, whose campaign raised millions of dollars and failed so badly it compelled Kickstarter to commission a freelance reporter to investigate and write about it. Zano went into full production without pursuing a pilot build, a decision which returned to bite them.<\/p><p>During the pilot build, there are a few things to look for:<\/p><ul><li>Check that the specifications of available components. You may need a part with higher specifications than required in the prototype.<\/li><li>Check new parts which have been added to the product design. The product in the pilot build will often have more safety and strength features. There are founders who will neglect to test product after making these changes to it. Don\u2019t ignore testing these new parts, because new problems may arise from modifications. You may find the component isn\u2019t compatible with the other components, or using it may require drastic alterations to the existing design. The problem may even lie from the source of the component. Whatever is the issue, always check after any product modifications.<\/li><li>If you\u2019re switching an in-house part for a new part, check the new part for compatibility. Sometimes, a new component is required, because the in-house components are obsolete. In another scenario, you may be able to use a different, cheaper part, but you will need to test for compatibility.<\/li><li>Analyze the current product design and check whether it needs to be changed to maintain product quality. Can you improve on product quality by using another piece? Are the components right, but their layout wrong?<\/li><\/ul><p>By doing a pilot build, you will avoid many of the problems which will plague the full production stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb20829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb20829\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86b49f3\" data-id=\"86b49f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0591a4d elementor-widget elementor-widget-heading\" data-id=\"0591a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Don\u2019t leave problems unsolved at any development stage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f2cf2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f2cf2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3133880\" data-id=\"3133880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a1884a elementor-widget elementor-widget-text-editor\" data-id=\"5a1884a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s tempting to rush through the development process and reach the production stage. After all, time is money, and you want to be ahead of the competition. However, it\u2019s dangerous to leave problems unsolved before moving ahead. If you\u2019re using a third-party company, ensure issues are fixed during the prototype and pilot build phases, however minor they may be. Don\u2019t take the manufacturer\u2019s word if they promise to resolve these problems before full production. You don\u2019t want to be in a situation where you launch production and set deadlines, only to run into unresolved product quality issues. They\u2019ll be like the Ghost of Christmas Past. To avoid releasing a subpar product, always strictly apply your quality assurance measures and don\u2019t let any issues slip through.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda7d5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bda7d5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac6b0f\" data-id=\"9ac6b0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-372a6e2 elementor-widget elementor-widget-heading\" data-id=\"372a6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Estimate your costs accurately<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1556077 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1556077\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e989759\" data-id=\"e989759\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5830c7 elementor-widget elementor-widget-text-editor\" data-id=\"c5830c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s important to estimate your costs accurately before you decide on your funding goal. If you\u2019re short on funds and unable to raise more money, you could be put into a position where you have to compromise on the materials. Product quality would obviously be affected, and this type of issue can damage your reputation.<\/p>\n<p>During your research, make sure you\u2019ve accounted for all possible expenses and decide which ones are fixed and which ones are variable. A common mistake newbies make is to underestimate the shipping costs. Once you know your budget, you can come up with a goal by adding a margin to cushion for any unforeseen costs, especially the quality-related ones.<\/p>\n<p>By staying level-headed and not overlooking the basic business principles, most people should be able to have a successful Kickstarter campaign.<\/p>\n<p><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f0850 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f0850\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e544a47\" data-id=\"e544a47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b0c60 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e4b0c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb73d4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb73d4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4fbcbd\" data-id=\"c4fbcbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e85070 elementor-widget elementor-widget-author-box\" data-id=\"8e85070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Stephen-LIM-600x600.png\" alt=\"Picture of Stephen LIM\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tStephen LIM\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Director, Business Development of Bureau Veritas Consumer Products Services<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3be23ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3be23ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a8b4f5\" data-id=\"9a8b4f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0211294 elementor-widget elementor-widget-text-editor\" data-id=\"0211294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content contributor: Bureau Veritas CPS HK<br \/>Bureau Veritas is a global consumer and technology product testing, inspection\/audit and certification body, offering one-stop-shop solutions to all your global market access needs. If you have any comments and\/or questions about this article, please visit:\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), roboto; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff; font-size: 1.125rem;\" href=\"https:\/\/www.cps.bureauveritas.com\">https:\/\/www.cps.bureauveritas.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a372f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a372f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98a6330\" data-id=\"98a6330\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-593afdb elementor-widget elementor-widget-image\" data-id=\"593afdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"880\" height=\"200\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/hktdc.com-Sourcing.png\" class=\"attachment-large size-large wp-image-9074\" alt=\"hktdc.com Sourcing\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/hktdc.com-Sourcing.png 880w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/hktdc.com-Sourcing-600x136.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/hktdc.com-Sourcing-768x175.png 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kickstarter is a great way to raise funds for a project without accumulating debt. But it has its challenges. The internet is full of stories &hellip; <\/p>\n","protected":false},"author":11,"featured_media":9107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,362],"tags":[327],"class_list":["post-8386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","category-sourcing-trade","tag-kickstarter-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Things To Learn For A Successful Kickstarter Campaign<\/title>\n<meta name=\"description\" content=\"This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Things To Learn For A Successful Kickstarter Campaign\" \/>\n<meta property=\"og:description\" content=\"This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"HKTDC Newsbites\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hktdc.hk\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-30T07:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T02:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Acacia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Acacia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Things To Learn For A Successful Kickstarter Campaign","description":"This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/","og_locale":"en_GB","og_type":"article","og_title":"4 Things To Learn For A Successful Kickstarter Campaign","og_description":"This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.","og_url":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/","og_site_name":"HKTDC Newsbites","article_publisher":"https:\/\/www.facebook.com\/hktdc.hk\/","article_published_time":"2021-07-30T07:01:00+00:00","article_modified_time":"2023-03-23T02:59:09+00:00","og_image":[{"width":1200,"height":605,"url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg","type":"image\/jpeg"}],"author":"Acacia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Acacia","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/#article","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/markets\/4-things-to-learn-for-a-successful-kickstarter-campaign\/"},"author":{"name":"Acacia","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/316c74c2323b3839b8fbd04fd7400c78"},"headline":"4 Things to Learn for a Successful Kickstarter Campaign: Product Quality Control","datePublished":"2021-07-30T07:01:00+00:00","dateModified":"2023-03-23T02:59:09+00:00","mainEntityOfPage":{"@id":"https:\/\/newsbites.hktdc.com\/markets\/4-things-to-learn-for-a-successful-kickstarter-campaign\/"},"wordCount":905,"publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg","keywords":["Kickstarter campaign"],"articleSection":["MARKETS","Sourcing\/Trade"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/newsbites.hktdc.com\/markets\/4-things-to-learn-for-a-successful-kickstarter-campaign\/","url":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/","name":"4 Things To Learn For A Successful Kickstarter Campaign","isPartOf":{"@id":"https:\/\/newsbites.hktdc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/#primaryimage"},"image":{"@id":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg","datePublished":"2021-07-30T07:01:00+00:00","dateModified":"2023-03-23T02:59:09+00:00","description":"This article can help you navigate past the pitfalls and here are 4 tips on how to have a successful Kickstarter Campaign, while maintaining, and even surpassing, product quality expectations.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sourcing.hktdc.com\/newsbites\/4-things-to-learn-for-a-successful-kickstarter-campaign\/#primaryimage","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control_.jpg","width":1200,"height":605,"caption":"4-Things-to-Learn-for-a-Successful-Kickstarter-Campaign-Product-Quality-Control"},{"@type":"WebSite","@id":"https:\/\/newsbites.hktdc.com\/#website","url":"https:\/\/newsbites.hktdc.com\/","name":"HKTDC Newsbites","description":"Sourcing Tips","publisher":{"@id":"https:\/\/newsbites.hktdc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newsbites.hktdc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/newsbites.hktdc.com\/#organization","name":"HKTDC Newsbites","url":"https:\/\/newsbites.hktdc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/","url":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","contentUrl":"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2020\/03\/logo_450x120.png","width":450,"height":120,"caption":"HKTDC Newsbites"},"image":{"@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hktdc.hk\/"]},{"@type":"Person","@id":"https:\/\/newsbites.hktdc.com\/#\/schema\/person\/316c74c2323b3839b8fbd04fd7400c78","name":"Acacia","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/277afe479302e7d86477890e1668df8c764cee882f01a8dba680ebd7775322fd?s=96&r=g","caption":"Acacia"},"url":"https:\/\/newsbites.hktdc.com\/author\/acacia\/"}]}},"_links":{"self":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/8386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/comments?post=8386"}],"version-history":[{"count":57,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/8386\/revisions"}],"predecessor-version":[{"id":10055,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/posts\/8386\/revisions\/10055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media\/9107"}],"wp:attachment":[{"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/media?parent=8386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/categories?post=8386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsbites.hktdc.com\/wp-json\/wp\/v2\/tags?post=8386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}