{"id":8442,"date":"2021-07-16T11:06:11","date_gmt":"2021-07-16T03:06:11","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=8442"},"modified":"2021-07-16T14:31:58","modified_gmt":"2021-07-16T06:31:58","slug":"private-label-manufacturers","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/private-label-manufacturers\/","title":{"rendered":"How to Find Private Label Manufacturers or Suppliers?"},"content":{"rendered":"\t\t
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In the past decade, there is a growing trend of companies adopting the \u201cprivate labelling\u201d model for their business. Many may assume that private labelling is a straightforward, no-brainer approach to operate their sourcing business. However, the truth is: if you have hands-on done private labelling, you would know by first-hand that the industry has become so challenging over the years.<\/span><\/p>

Let\u2019s take the beauty industry in Hong Kong as an example. <\/span>Speciality cosmetics chains like Sasa, Bonjour, Aster, Colourmix and Angel Beauty Bar are prominent in Hong Kong.<\/span><\/a> They thrive by mainly selling international brands with steep discounts. But they also launch their own private label products as well, which are exceptionally successful and popular. In the health and personal care sector, chains like Watson\u2019s and Mannings are also leaning towards cosmetics and skincare products in recent years, selling mainly international brands.<\/span><\/p>

Some top international suppliers have secured licensing agreements with supermodels and fashion brands as brand labels – that way, they can produce fragrances and <\/span>cosmetics products<\/span><\/a> in celebrated names. Some also reach out to runway fashion brands, such as Anna Sui, Chanel, Christian Dior and Armani. This approach helps leverage more top-notch, tasteful brands to offer more choices to consumers under their private labels.<\/span><\/p>

It\u2019s definitely not an easy business approach, but the key lies in finding the best private label manufacturers. Surely, you want to secure your product units at the lowest cost in order to ensure the biggest profit margin. To do so, you must establish a relationship between businesses and manufacturers. Only by that can you successfully venture into private labelling.\u00a0<\/span><\/p>

This article will break down the how-tos and tips of private labelling. By the end of this article, you should be able to identify:<\/span><\/p>