{"id":8852,"date":"2021-06-23T16:54:40","date_gmt":"2021-06-23T08:54:40","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=8852"},"modified":"2023-03-23T11:04:19","modified_gmt":"2023-03-23T03:04:19","slug":"online-sourcing-platform-chinese-overseas-orders","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/markets\/online-sourcing-platform-chinese-overseas-orders\/","title":{"rendered":"Online Sourcing Platform Helps A Mainland Chinese Company Gain Overseas Orders"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8852\" class=\"elementor elementor-8852\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a9d0e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a9d0e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6370214\" data-id=\"6370214\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0bed9f elementor-widget elementor-widget-text-editor\" data-id=\"a0bed9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Online marketing is developing rapidly thanks to the COVID-19 pandemic. Recently, Mainland Chinese company <a href=\"https:\/\/sourcing.hktdc.com\/en\/Supplier-Store\/Home\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd\/1X05HN6X?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Ningbo Lido Outdoor &amp; Leisure Products Co Ltd<\/a> received lighting orders worth nearly RMB350,000 from a Spanish buyer through the upgraded hktdc.com Sourcing platform. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce6e92f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce6e92f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7afa4d\" data-id=\"f7afa4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33bf101 elementor-widget elementor-widget-text-editor\" data-id=\"33bf101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Highlights:<\/p><ul><li>Mainland Chinese company Ningbo Lido Outdoor &amp; Leisure Products Co Ltd received lighting orders worth nearly RMB350,000 from a Spanish buyer through the upgraded <a href=\"https:\/\/sourcing.hktdc.com\/?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">hktdc.com Sourcing platform<\/a>.<\/li><li>The company actively combines offline and online marketing strategies by participating in the HKTDC Hong Kong Gifts &amp; Premium Fair and placing advertisements in HKTDC\u2019s product magazines, as well as joining the Canton Fair and other overseas exhibitions.<\/li><li>hktdc.com Sourcing brings together more than 130,000 suppliers and two million buyers and establishes over 24 million business connections every year. Currently, 30-plus Mainland Chinese provinces and cities have dedicated webpages on the platform, which help them secure overseas orders.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cb3179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cb3179\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1e01b7\" data-id=\"a1e01b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b64b248 elementor-widget elementor-widget-image\" data-id=\"b64b248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"367\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-1.jpg\" class=\"attachment-large size-large wp-image-8882\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f2617a\" data-id=\"3f2617a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9468ca elementor-widget elementor-widget-image\" data-id=\"b9468ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"341\" height=\"341\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/supplier.jpg\" class=\"attachment-large size-large wp-image-8887\" alt=\"Camping Lantern\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/supplier.jpg 341w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/supplier-300x300.jpg 300w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/supplier-120x120.jpg 120w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d296bd elementor-widget elementor-widget-image\" data-id=\"1d296bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"433\" height=\"347\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/ningbo.jpg\" class=\"attachment-large size-large wp-image-8883\" alt=\"Camping Lantern\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260891c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260891c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1548d12\" data-id=\"1548d12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d71ea23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d71ea23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-658d37b\" data-id=\"658d37b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b535100 elementor-widget elementor-widget-text-editor\" data-id=\"b535100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201cThe pandemic has had a tremendous negative impact on our customers\u2019 retail businesses. As a result, we have received a lot less orders from customers who have bricks-and-mortar shops and that leaves us with no choice but to further develop our online business,\u201d says Angela Qiu, general manager of Ningbo Lido Outdoor &amp; Leisure Products. <\/strong><\/p><p><strong>\u201cSince 2014, we have participated in trade events, including the HKTDC Hong Kong Gifts &amp; Premium Fair. Recently, we have increased our promotion on the upgraded hktdc.com Sourcing platform and shortly after, we secured a new business deal with an overseas buyer via the platform. It was very effective.\u201d<\/strong><\/p><p><strong>\u00a0<\/strong><strong>Qiu believes that in the post-pandemic era, companies need to be extra agile and flexible and have online and offline marketing strategies that complement each other, as these will help them in exploring new business opportunities.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e37a504 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e37a504\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-001c1ec\" data-id=\"001c1ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c111e04 elementor-widget elementor-widget-image\" data-id=\"c111e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-1024x496.png\" class=\"attachment-large size-large wp-image-8897\" alt=\"Ningbo Lido Outdoor &amp; Leisure Products Co Ltd\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-1024x496.png 1024w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-600x291.png 600w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-768x372.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-711c777 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"711c777\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df43ddd\" data-id=\"df43ddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e0f37 elementor-widget elementor-widget-heading\" data-id=\"11e0f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Mainland Chinese brand going global <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a5e776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a5e776\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3611bab\" data-id=\"3611bab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd44176 elementor-widget elementor-widget-text-editor\" data-id=\"fd44176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Founded in Ningbo City of Zhejiang Province in 2007, Lido first began as an original equipment manufacturer and engaged in the import and export of lighting products for outdoor recreational use. In recent years, the company has repositioned itself and launched its own brand, qqyconcept, which mainly offers lighting products for outdoor recreational use and solar chargers. At present, 70 per cent of Lido\u2019s orders come from Europe, 20 per cent from the US and the rest are from the domestic market and other markets. The company has an annual export sale of close to RMB45m.<\/p><p>It has never been easy for Mainland Chinese companies to break into the international market. For Lido, Qiu says her company\u2019s strategy is to exhibit in trade fairs held in Chinese Mainland and Hong Kong. \u201cAs our scopes of business continue to expand, we participate in international <a href=\"https:\/\/home.hktdc.com\/en\/join-fairs-conferences-events?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">trade fairs<\/a>, including the HKTDC Hong Kong Gifts &amp; Premium Fair, where we introduce our brand to overseas buyers.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63ea8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63ea8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c935c51\" data-id=\"c935c51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f6bd95 elementor-widget elementor-widget-image\" data-id=\"3f6bd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"386\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/Angela-Qiu-general-manager-of-Ningbo-Lido-1.jpg\" class=\"attachment-large size-large wp-image-8921\" alt=\"Angela Qiu, general manager of Ningbo Lido\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Angela Qiu, general manager of Ningbo Lido<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f4858a\" data-id=\"5f4858a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05fb8cc elementor-widget elementor-widget-image\" data-id=\"05fb8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"255\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/supplier.png\" class=\"attachment-large size-large wp-image-8909\" alt=\"Ningbo Lido participated HKTDC Hong Kong Gifts &amp; Premium Fair\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The company participates in international trade fairs, including the HKTDC Hong Kong Gifts &amp; Premium Fair<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c51b34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c51b34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7454a06\" data-id=\"7454a06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b7c3ac elementor-widget elementor-widget-heading\" data-id=\"0b7c3ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Implementing offline and online marketing, undertaking digital transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be82138 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be82138\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-483771f\" data-id=\"483771f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13014fc elementor-widget elementor-widget-text-editor\" data-id=\"13014fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The pandemic has not only caused trade events and exhibitions to go digital, but has also driven companies to undertake digital transformation starting with their marketing strategies. \u201cPhysical exhibitions enable us to have face-to-face communication with customers and show them our products, so that they can hold the products in their hands and have a better understanding of them. Although we can\u2019t do the same with online exhibitions, we can use innovative ways to promote the products. Customers can also browse the products whenever they want and wherever they are,\u201d says Qiu. \u201cThis shows that we need both offline and online marketing strategies. They are equally indispensable.\u201d\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2183f92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2183f92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e2993\" data-id=\"e7e2993\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19381db elementor-widget elementor-widget-image\" data-id=\"19381db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sourcing.hktdc.com\/en\/Supplier-Store\/Home\/Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd\/1X05HN6X?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"600\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/2021-06-17-15_11_14-Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-_-HKTDC-Sourcing-571x600.png\" class=\"attachment-medium size-medium wp-image-8898\" alt=\"Ningbo Lido Outdoor &amp; Leisure Products Co Ltd _ HKTDC Sourcing\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/2021-06-17-15_11_14-Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-_-HKTDC-Sourcing-571x600.png 571w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/2021-06-17-15_11_14-Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-_-HKTDC-Sourcing-768x807.png 768w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/2021-06-17-15_11_14-Ningbo-Lido-Outdoor-Leisure-Products-Co-Ltd-_-HKTDC-Sourcing.png 877w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Qiu praises the upgraded hktdc.com Sourcing for being more complete and personalised.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdd557f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdd557f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eff235c\" data-id=\"eff235c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5af9dc9 elementor-widget elementor-widget-text-editor\" data-id=\"5af9dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However, Qiu admits that her company is inexperienced in digitalisation. To make up for the lack of digital expertise, Lido has been using the hktdc.com Sourcing platform since 2010 to strengthen its online marketing strategies. \u201cWe don\u2019t want to lag behind others in the digital era, for which traffic is king,\u201d she says.<\/p><p>\u201cThe upgraded platform is more complete and personalised. Apart from introducing an operational concept that makes it perform even more like an e-commerce website, the platform also features image editing and preview functions to show how our store page looks before and after adding or editing the product photos. This allows us to see ourselves from our clients\u2019 perspective, so that we can browse our page in a more all-compassing and subjective way and can adjust our online marketing strategies accordingly. The platform also helps us gain more exposure by presenting our products on our own page and other thematic pages in a style that resembles a window display.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad9450 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad9450\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdf4826\" data-id=\"fdf4826\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e74ed elementor-widget elementor-widget-heading\" data-id=\"49e74ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dedicated webpages for Mainland Chinese provinces and cities to win overseas orders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88b4fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88b4fa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21a070c\" data-id=\"21a070c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a925b2 elementor-widget elementor-widget-text-editor\" data-id=\"3a925b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Currently, more than 30 Mainland Chinese provinces and cities \u2014 <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/ZhejiangCCPITZhejiang\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Zhejiang<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/JiangsuBrandsConsumer\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Jiangsu<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/FujianFuzhou\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Fujian<\/a>,<a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/Hunan\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\"> Hunan<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/HubeiBrands\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Hubei<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/InnerMongoliaBrands\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Inner Mongolia<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/JiangxiJiangxiBrands\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Jiangxi<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/ShandongLiaochengBrands\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Shaanxi<\/a>, <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/ShandongLiaochengBrands\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Shandong<\/a> and <a href=\"https:\/\/sourcing.hktdc.com\/en\/featured-suppliers\/advertisers\/GuangxiBrands2020\/1?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">Guangxi<\/a>, to name a few \u2014 have their own dedicated webpages on hktdc.com Sourcing. Their products, including medical and anti-epidemic supplies, consumer electronics, lighting products, garments, houseware, giftware and food, are being promoted on the platform, which attract the interest of buyers from Europe, the US and other markets. hktdc.com Sourcing brings together more than 130,000 suppliers and two million buyers and establishes over 24 million business connections every year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c4d98f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c4d98f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f93c8a4\" data-id=\"f93c8a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3695988 elementor-widget elementor-widget-image\" data-id=\"3695988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/camping-lights-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8913\" alt=\"camping lights\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/camping-lights-300x300.jpg 300w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/camping-lights-120x120.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d6743f\" data-id=\"8d6743f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-256a953 elementor-widget elementor-widget-image\" data-id=\"256a953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/headlights-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8914\" alt=\"headlights\" srcset=\"https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/headlights-300x300.jpg 300w, https:\/\/newsbites.hktdc.com\/wp-content\/uploads\/2021\/06\/headlights-120x120.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3cd228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3cd228\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-486625e\" data-id=\"486625e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ed5958 elementor-widget elementor-widget-text-editor\" data-id=\"7ed5958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Qiu shares that Lido has recently secured a business deal with a Spanish buyer through hktdc.com Sourcing. \u201cWe have received orders from Spain before through participating in the HKTDC Hong Kong Gifts &amp; Premium Fair. This time we were connected with another Spanish buyer through the online <a href=\"https:\/\/sourcingsupport.hktdc.com\/hc\/en-us\/categories\/360004027413-business-matching?ref_source=newsbites\" target=\"_blank\" rel=\"noopener\">business matching<\/a> feature on hktdc.com Sourcing,\u201d she says. \u201cThe buyer found our headlights and camping lights to be a good value for money. So, shortly after we started negotiating, this buyer already decided to place a RMB150,000 order for 12,000 headlights and a RMB190,000 order for 6,000 camping lights. I believe that if the co-operation goes well, the client will be happy to purchase other outdoor lighting accessories from us.\u201d<\/p><p>Looking forward, Qiu thinks that by implementing online and offline marketing strategies, companies will be able to promote their products in a much more efficient way. However, besides clever strategies, brands also need to remember why they started their businesses in the first place, have an effective product positioning and satisfy customers\u2019 needs, so that they will have a firm footing in the market and a bright future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ab0b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ab0b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500c825\" data-id=\"500c825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef6b59a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ef6b59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b26c25f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b26c25f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343ecc8\" data-id=\"343ecc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6ada5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af6ada5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/sourcing.hktdc.com\/newsbites\/promote-your-business\/?ref_source=newsbites\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us if you are interested in becoming a supplier on hktdc.com Sourcing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online marketing is developing rapidly thanks to the COVID-19 pandemic. Recently, Mainland Chinese company Ningbo Lido Outdoor &amp; Leisure Products Co Ltd received lighting orders &hellip; <\/p>\n","protected":false},"author":11,"featured_media":8966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,369],"tags":[320],"class_list":["post-8852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","category-success-stories","tag-suppliers-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Sourcing Platform Helps A Mainland Chinese Company Gain Overseas Orders Online Sourcing Platform Helps A Mainland Chinese Company Gain Overseas Orders<\/title>\n<meta name=\"description\" content=\"hktdc.com Sourcing platform helps a mainland chinese company gain overseas orders, read on the supplier&#039;s story and find out more\" 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