{"id":919,"date":"2020-04-09T10:34:28","date_gmt":"2020-04-09T10:34:28","guid":{"rendered":"https:\/\/newsbites.hktdc.com\/?p=919"},"modified":"2021-01-22T15:50:56","modified_gmt":"2021-01-22T07:50:56","slug":"how-the-tourism-industry-can-rebound-for-the-future","status":"publish","type":"post","link":"https:\/\/newsbites.hktdc.com\/tips\/how-the-tourism-industry-can-rebound-for-the-future\/","title":{"rendered":"How The Tourism Industry Can Rebound For The Future"},"content":{"rendered":"\t\t
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In an attempt to slow the spread of the coronavirus, more countries are issuing travel bans and introducing mandatory quarantines \u2013 which have all but decimated the global tourism industry. Although<\/span> China boasts the world\u2019s greatest amount of tourists<\/a><\/span> due to their heavyweight economy, many countries are<\/span> shutting their doors on travellers from China<\/a><\/span> \u2013 resulting in a bleak outlook for industries with a heavy reliance upon Chinese tourists.<\/span><\/p>\n

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However, Jenny Lo (General Manager of branding and marketing consultancy at CatchOn China) believes tourism-reliant destinations can rebound and recapture lost audiences. \u201cBusinesses may leverage on the power of technology to stay relevant to consumers by strengthening brand equity and preparing to move forward after the crisis,\u201d she explains. \u201cPeople may not be travelling now, but they will soon \u2013 and when they do, brands that remain uppermost in their mind stand to gain the most.\u201d<\/span><\/p>\n

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During these difficult times, it\u2019s important for tourism-related businesses<\/span> to empathise with consumers<\/a><\/span>. Take advantage of captive audiences working from home by building a stronger online presence and empathising with their situation. The ultimate goal is to have potential customers thinking, \u201cWhen I can travel again, I want to go there<\/em>!\u201d<\/span><\/p>\n

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The integration of virtual technology into modern marketing means that tourism operators can virtually showcase destination highlights online, providing travellers with a first-hand experience of what to expect, while building up consumers\u2019 eagerness and anticipation to visit.<\/span><\/p>\n

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\"HKTDC For more insight on how the tourism and travel industry can capture audiences\u2019 attention,<\/span> click here<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

In an attempt to slow the spread of the coronavirus, more countries are issuing travel bans and introducing mandatory quarantines \u2013 which have all but … <\/p>\n","protected":false},"author":2,"featured_media":4945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,4],"tags":[80,195,211],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-covid-19","category-tips","tag-covid-19-travel-industry","tag-tourism","tag-tourism-indutsry"],"yoast_head":"\nHow The Tourism Industry Can Rebound For The Future - HKTDC Newsbites<\/title>\n<meta name=\"description\" content=\"In an attempt to slow the spread of the coronavirus, more countries are issuing travel bans and introducing mandatory quarantines \u2013 which have all but\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsbites.hktdc.com\/tips\/how-the-tourism-industry-can-rebound-for-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Tourism Industry Can Rebound For The Future - 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