The color of the liquid is a dark brown, like authentic Hojicha.  Fresh aroma of high-quality tea leaves which are freshly roasted and ground just before use. Rich flavor of carefully roasted green tea with a mellow taste like raw milk. A heavenly taste is achieved even with reduced sugar. Hojicha latte is also very popular in Japan. Authentic quality of a tea cafe that does not need to be covered up by sweetness.