A Humming Way fashion wear line defines the next level of oomph, simplicity and luxury all in one. Positioned as a High End and High Street (Handcrafted)Luxury fashion, for women, A Humming Way is primarily a formal/occasional wear brand for women of 20 years and above.
Our Patrons are brave young women of the new world who are smart, ambitious, independent and do not shy away from expressing themselves.
As a brand, A Humming Way believes, that its audiences are seasoned and have their own voice; they like to experiment and are looking for more than just trends and fast fashion.
In terms of design, what distinguishes the brand is that even though it’s a western clothing brand at it’s core, it appreciates local aesthetics and craftsmanship which reflects in it’s clothing and makes it unique.