SWIZA Swiss Knives Since 1904, SWIZA has been the standard for all of the great attributes associated with Swissness. The iconic Swiss cross logo and emblem stand proudly as a solely owned registered trademark of a bona fide Swiss company with a 111 year history and deep, direct roots in the culture, tradition and heritage of their homeland. Headquartered in the Jura Mountains of northwestern Switzerland, SWIZA manufactures a new generation of Swiss pocket knives and a complete collection of watches, meticulously crafted for hundreds of years.