Pictures have the great ability to strongly influence our choices. Unlike words which are processed by our short-term memory, images are directly stored in our long-term memory where they are permanently held.

• The most appealing pictures can convey communication in a very effective way and they can especially influence our feelings. In particular, graphic communication is widely popular because, compared to text, images can be differently perceived: they are able to speed up and increase our learning level, thus facilitating understanding and memorization.
• Visuals can be processed 60,000 times faster than words.
• The creation of a ‘brand identity’ mainly relies on graphics.
• By combining images and text, we achieve a strong communication power which doesn’t belong to these elements whether used individually. In the absence of pictures, each idea can get lost in a heap of words.
• But without words, a picture can be perceived as equivocal. Therefore, with a narrow interconnection of text and visual items, we can create a message capable of increasing our ability to receive, understand and synthesize the concept that we want to transmit.
• DigItaly is the digital printing technique which allows you to reproduce photographic images with the certainty of achieving perfectly visible details, even on a very small object like a pen barrel.
• DigItaly can be used to reproduce photographic pictures or create small-sized logos or number and letter sequences, such as barcodes.
• This is the way to obtain a very detailed image to convey a strongly impacting communication on a pen that won’t certainly pass unnoticed. Retractable ballpoint pen. Made in Italy. High quality material. 2Kms writing. Full wrap High Resolution digital print on barrel