Core objective: 

Attract the attention of the target audience, convey promotional information, and stimulate the desire or action to purchase.

Specific applications:

1. Print advertising: magazine advertising, newspaper advertising, leaflets/folders, direct mail advertising (DM).
2. Digital advertising: social media ads/banners, information flow ads, display ads, email marketing templates.
3. Outdoor advertising:posters,large billboards, bus body advertising, Subway advertising, and light box advertising.
4. Promotional materials:coupons,discount cards, event tickets, giveaway labels.
5. Exhibition display: booth design, display boards, roll-up banners, X-stands, background boards, product display design.