This company is owned by a designer named Sharon Geschiere. The designer is much hoping to evoke a smile on everybody's face throughout the products. In stead of ordinary tools, which end up anonymously in users kitchen unit. Therefore she suggested all of the products is invented with a dynamic reproduction of the function.
- The silhouette of all products have the power of an icon.
- The collection is made in black and white
- Every product is made by hand craftsmanship