ICE, the Italian Trade Commission, is the Italian government agency entrusted with the development facilitation and promotion of trade between Italy and other countries in the world. Its mission is to support the internationalization of Italian firms and their consolidation in foreign markets.
Through a network of different offices around the world, ICE is the most authoritative ambassador of Made in Italy excellence in the world. The Institute’s information service is aimed at guiding and assisting companies in the selection of appropriate areas and forms of action, the acquisition of information on markets of interest, supply and demand characteristics, and, in short, trade opportunities.
All ICE’s activities concerning the business world are set out annually in the Promotional Program.
The program involves the implementation of different initiatives every year, aimed at supporting the extremely diverse nature of Italy’s industry. Among the program’s initiatives is participation at international fairs, the organization of workshops and seminars, independent exhibitions, bilateral meetings with foreign entrepreneurs, media advertising and promotional activities.