Looney Tunes is an iconic brand with a high-charged, active cast of characters. Fast-talking and quick-witted, their frenetic energy and audacious attitude make them funny and fierce. They’re unpredictable. At the mercy of their instincts, one never knows what that wise-cracking bunny, neurotic duck, bigmouth rooster, pantless pig, obsessed coyote, homicidal canary or romantic skunk will do next. They feel oddly familiar and can make us laugh until we cry simply by recalling something they did or said. This is why we remember them, care about them and continue to enjoy them, generation after generation.

• Global demographics: kids, young adults, adults.
• Licensed characters can be used for toys, gifts, apparel, accessories, food, houseware, infant products, personal care products, sports products, games and premium.