Market Research and Brand Strategy 

Unlock the Local Market with Tailored Strategy and Roadmap

With offices in Mainland China, Hong Kong, and Taiwan, we have successfully helped clients from around the world penetrate the Hong Kong and Mainland China markets. Our proven track record includes working with clients from Europe, North America, and Southeast Asia. 

Our team specialize in:  

Market Entry Plan, Regulatory Compliance and Support

We navigate the unique regulatory environment in Hong Kong and Mainland China, provide market entry advisory and support. Scope covers licensing requirements, product certification, regulatory compliance with local market, funding opportunities, company secretary services and so on. 

Market Research

We conduct in-depth market research to understand consumer preferences in the related industries, their shopping habits, competitive landscape and cultural nuances in Hong Kong and Mainland China. 

Brand Strategy, Localization and Adaptation 

We help develop strong, localized brand identity that captivates the Chinese market while staying true to your core brand values. We provide guidance on crafting appealing product offerings, developing localized brand tagline and messaging, establishing the right brand tone of voice and so on. Through our comprehensive localization process, we ensure your brand communication is consistent, cohesive, and culturally relevant for the local target audience.

Engaging Social Media Strategy

We formulate impactful social media solutions that resonate with the Chinese consumer, leveraging the right platforms and content that correspond to the desired objective at the marketing funnel.

Campaign Strategy

Devise data-driven campaigns that deliver measurable results, using the right tone of voice and content pillars to connect with local communities.