To cheer up his girlfriend, a young talented designer cartoonized his girlfriend's favourite animal - a bunny - by creating a funny and humorous character. This cute bunny was accidentally born which had officially become the classic icon of a female fashion brand - RAH! - in the year of 2003. The unique and chic style of RAH! aims to offer people with a taste of joy and fun.
With the use of vivid colors and imaginary drawings, the design of RAH! is filled by childlike fun and stands out with unique personality. In Spring 2013, RAH! had debuted the first ever collaboration with one of the popular Japanese characters TO-FU OYAKO, which had been the most favourable collection in the season.
In Spring Summer 2014, RAH! joined hands with Rody and internationally renowned brand LIBERTY respectively. Offering sweet and lovely merchandises for all young ladies, which has been the most favorable collections in the season.