Over 65 years ago, the Rev. W. Awdry told his young son a story about a cheeky blue engine called Thomas the Tank Engine. Today, with dynamic new programming and world-class partners, Thomas and Friends continues to be a global phenomenon, capturing the hearts and imaginations of children around the world. This worldwide love of Thomas and Friends equates to $1.6 billion in retail sales every year. Our goal is to deliver to the Thomas fan the fullest, most integrated experience possible through every key consumer touch point. So, whether in person, from their living rooms, in the car or in the store, we offer family opportunities to enjoy Thomas anytime, anywhere. The number 1 blue engine steams his way to the head of the pack. Thomas and Friends is the number 1 licensed preschool property in the US (10 straight years), the UK (11 straight years), Australia and Germany (4 years). It is the number 1 foreign preschool brand in Asian countries such as Japan, Korea and China. The global toy partners include Fisher-Price, Mega Brands and Learning Curve. It has 348 x 10-minute episodes (including 60 CG episodes) and 4 x 60-minute movies (3 CG movies) with a commitment to a new series and new movie every year. It is broadcast on leading channels in 185 territories and translated into 31 languages, reaching 1.1 billion households. There are 2 dedicated Thomas Lands in Japan and the UK and 1.5 million visitors to Day Out with Thomas events every year globally, and also 500 million global page views to the website each month on www.thomasandfriends.com. The really-useful marketing initiatives and bespoke retail programmes drive the brand further than ever before. Thomas AsiaPac tool kits, "Leader of the Track" and "Day of the diesels" will roll out in 2012. Stay tuned to the local execution across Asia Pacific. Thomas new CGI series was just aired on CCTV, the nationwide broadcaster, and achieved a remarkable result reaching more than 380 million of households in China. Thomas has anchored into China with superb exposure across all consumer retail touch points, including VCD, DVD, publishing, apparel, toys, houseware, party and cream cakes, third-party promotions, etc. The kid's studio photo package reaches more than 1,200 prominent POS all over China. More exciting merchandise and marketing programs are planned to launch in 2012. Thomas broke the latest Guinness World Record of the longest toy train track in Japan this year.
- Number 1 international pre-school boy's brand in Japan.
- Enquiries are welcome.