The primary purpose of an Antwerp Diamond pavilion website is to provide fair visitors a pathway to the Antwerp companies exhibiting at the show. Each website features an interactive map, which pinpoints the location of the Antwerp Diamond Pavilion, and the position of each of the Antwerp company booths. By clicking on the booth, visitors to the website can access an illustrated company profile of the company, including the name, biographies and contact details of the company representatives on site.