Desear Limited

Under the parent company Jewel Society Ltd. established for over a quarter of a century, Desear Jewellery Ltd. is a keen builder in the global business network. The group of companies is highly recognized for its credibility from design to manufacturing to sales and business acumen in the jewellery industry.

Formerly known as Afecto Jewellery and established in 2010, Desear is dedicated to creating jewellery from season to season for retail brands. Built on a core competence in research and development, from designing to prototyping to mass producing, we humbly take pride in earning the trust from our brand customers globally by maintaining a high standard both in QA and compliance. 

With the evolution of gold craftsmanship and the market, we reinterpret traditional gold artistry through modern precision technology. While preserving heritage techniques such as hand-woven filigree and hand-chased engraving, we blend contemporary design with advanced manufacturing to create gold pieces that embody both cultural heritage and modern aesthetics. We are committed to infusing innovation into time-honored artistry, ensuring every piece carries the warmth of craftsmanship while appealing to today’s tastes and lifestyles.

The end products are the ambassador of our passion for creating value for money jewellery with the meticulous fusion of traditional craft and techno craft. This passion is the “One voice” of over 300 staffers in Hong Kong, Shenzhen and Panyu, China known as the hub of jewellery manufacturing of the world.

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Desear Limited

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